Graphic Elements
Graphic Elements
Graphic Device
Graphic Device
Embedded Files
To further express our brand idea of 'It’s Possible', we have introduced a forward slanting quadrangle shape as our graphic device. It symbolises our beliefs and capabilities as an institute being at the forefront of medical research and innovation.
It is a flexible graphic device that we can use for messaging and to add visual interest to a range of applications. When placed on imagery, the graphic device enhances our look and feel. It can be used to separate key messaging when used with an image or to hold information when communicating a lot of information.
The graphic device plays an important role in our look and feel. Over time, it becomes an easily recognisable graphic element that is associated with our brand.
Usage of the Graphic Device
Usage of the Graphic Device
This device could be used as:
A holding device for the Mount Elizabeth logo
A holding device for text
A holding shape for images
The device is always aligned to the left, and has an extendable width for added creative flexibility.
However, to maintain visual integrity, the angle of the slant should never be altered, nor should the device should be stretched until it becomes a bar that bleeds off the right side of the page.
Example of Application (Print Ad)
Example of Application (Print Ad)
Graphic Device as Image Holder
Graphic Device as Image Holder
This section demonstrates how our graphic device can be used as a holding shape for our visually treated images.
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