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Before you write your call to action...
What is your goal?
What is your goal?
Make sure your goal is specific and straightforward
Who is your audience?
Who is your audience?
Consider your audience's fears and desires
A Great Call to Action
A Great Call to Action
Tells people why they should take action
Uses a call to value
Creates a sense of urgency
Strikes a balance between creativity and simplicity
Uses powerful words and phrases
Employs social proof
Is appropriate in length
Always keeps testing participants
Storytelling prior to the call of action...
Clarifies the vision
Clarifies the vision
reinforces the intent of leadership in regards to the mission
Addresses Challenges
Addresses Challenges
reinforces the vision and mission and establishes norms and values
Drives Organizational Change
Drives Organizational Change
motivates employees to achieve more and casts them as agents of change
"Investments in professional learning can yield meaningful improvements in student achievement."
-Garrett, Zhang, Citkowicz and Burr in How Learning Forwards Standards for Professional Learning are Associated With Teacher Instruction (2021)
Seven Partnership Principles
Seven Partnership Principles
Equality--> input in planning
Choice--> what/how they learn
Voice--> empowers/respects teacher voice
Reflection--> authentic dialogue and reflection
Praxis--> applicable to real life
Reciprocity--> participation as an expectation
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