Trend Report
4th Week of November
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1. idea of the week
1. idea of the week
<weekly hot topic>
<weekly hot topic>
Sayuri, or Sayuri Fujita, one of the most famous Japanese TV personalities living in Korea, surprised many Monday after she revealed that she gave birth recently following becoming pregnant by using a sperm bank in Japan. Her choice to have a child as a single mother has stirred up a debate in Korea. Following a report on KBS News 9, Monday, she revealed on Instagram that she had given birth to a baby boy in Japan, Nov. 4.
"First, thank you to everyone. On Nov. 4, 2020, I became a mother to my son. Becoming a single mother was not an easy decision, but it is also not a shameful decision. I want to thank my son for making me a proud mother," Sayuri wrote in English on Instagram, Monday. "I would like to thank you all. I will devote myself, as someone who has been self-centered so far, to my son from now on," she wrote in Korean and Japanese.
Sayuri, who is currently living in Korea and has been vocal about wanting to have a baby, said she had to travel to Japan because as an unmarried woman she was not able to go through in vitro fertilization in Korea. "I was told that my ovaries are aged 48, meaning it would be difficult for me to get pregnant naturally or through a test-tube pregnancy. I was so shocked … Everything was illegal in Korea for an unmarried woman to have a baby including with a test-tube pregnancy … Also, it would be difficult for me to rush to get married to a man I didn't love. There is the issue of the right to abortion. Likewise, I want to say the right to give birth should also be permitted. I hope (Korea) will allow (unmarried women) the right to give birth," Sayuri was quoted as saying by KBS.
In Korea there is still severe social stigma associated with having a child out of wedlock and it has been illegal since 2005 for an unmarried woman to get in vitro fertilization. Abortion is only partially legal in Korea and the country is one of the biggest "suppliers" of babies for adoption to other countries. Unwed mothers face harsh discrimination. Korea's total birthrate stood at 0.92 percent in 2019, a record low and the fourth straight year of decline since 2016. Sayuri's move made headlines and is stirring debates over topics surrounding single parenthood in Korea, yet she is also receiving support from many. Rep. Han Jeoung-ae, policy chief of the ruling Democratic Party of Korea, said during a party meeting Tuesday that "Sayuri gave a birth through sperm donation. She voluntarily became a single mother … We should make efforts to make Korean society, where her baby will grow up, more open to diversity."
"You are the most beautiful person in the world," Rep. Bae Hyun-jin of the People Power Party wrote on Instagram, adding "Let's congratulate her. I pray for the mom and baby's health." "If she was Korean, I wonder if the Korean political circle would send her congratulatory messages … It is important for anyone to decide what to do and make the best choice for one's body. In Korea, (women) cannot get sperm donations or infertility support without getting married. In Korea, (women) cannot get an abortion. In Korea, people don't get informed about birth control. Korea is a country in which a girl had to use shoe insoles as menstrual pads." Bae Bok-joo, vice chief of the progressive Justice Party, wrote on Facebook Tuesday.
Some online users expressed support for her decision. "She is cool. I didn't know Japan allows unwed women to receive sperm donations. The Korean government is worried about low birthrates but is still spending taxes on bride buying from Asian countries and prohibiting unwed women from giving birth through sperm banks," an internet user wrote on Twitter. "Sayuri's childbirth is so precious in terms of expanding the range of debates on reproductive rights in Korea. The right to give birth and the right to abortion can both be discussed under the idea of my body my choice, or a decision solely made by an individual," another internet user wrote on Twitter.
Some wrote online that her decision was against social norms. An internet user wrote that "She could have picked a good dad and got married." Another wrote "I feel sorry for a baby who would live without a father."
<k-pop>
<k-pop>
- November K-pop Schedule
aespa is a four-member girl group under SM Entertainment with a futuristic “avatar” concept. Their debut single, “Black Mamba,” is said to be a powerful dance song with a signature synth sound, a strong bass, and a catchy hook like the chanting of a spell. The song’s lyrics introduce the unique world of aespa in a storyline in which “Black Mamba” is the villain threatening the world and blocking the connection between the aespa members and their “æ” avatars.
In statements released by SM Entertainment, Karina said, “I still can’t believe it’s real. I can feel the pressure, but the feelings of wanting to show the world a good song and a good performance are even stronger.”
Giselle said, “It feels so new and strange. The fact that so many people are showing interest in us makes me want to work harder. I want to keep showing how I can change.”
Winter said, “I’m excited and nervous to be showing everyone the performance that I have practiced for so long. I aim to become someone who can show people a bright and positive image as aespa’s Winter.”
Ningning said, “I’m so grateful for the people who cheered us on with every new teaser that dropped. I really want to stand on stage as soon as possible and sing and dance. aespa will show a great performance, so I hope everyone will enjoy it with us.”
Various outlets also reported that through aespa’s V Live channel, SM Entertainment had confirmed that aespa’s fan club would be known as “MY” (pronounced like the English word), which means “my precious friend.”
<k-beauty>
<k-beauty>
The weather’s getting colder and the nights are getting longer. That means one thing: the holidays are coming! And most importantly, 2020 is almost over! These are just some of the reasons to celebrate, and it calls for a makeup makeover that will not only highlight your beauty, but also make you feel good. Here are some K-beauty brands featuring some of today’s most popular K-pop stars, local, and international models who will surely give you that inspiration you need to brighten up your Fall/Winter look!
Irresistible Red
If there’s one thing that draws your attention when it comes to Jennie’s makeup look, it’s her luscious lips in her signature matte red color. Her brand of choice is Hera’s Rosy Suede, which is highly pigmented but still smudges naturally over the lips. It gives her that sophisticated yet youthful look, perfect for her effortless mix of cute and charismatic personality.
2. Natural Like Fall
Pink Muhly grass usually grows around Korea from late summer to the fall season. The color combination of pinks and purples change depending on where the sun hits the flowers, and this dreamlike scene brings a feeling of warmth and beauty of nature. Popular K-beauty brand Etude House was inspired by these pretty shades and created “Mulhy Romance,” a palette that will give you that beautiful sunset glow. If you’re looking for a more festive look for the holidays, the brand’s latest “Vintage Camelia” collection is also inspired by flowers, only this time in rich, deeper colors.
3. A Touch Of Sparkle
Another beauty item that’s great for the holidays is CLIO’s “Prism Air Palette,” which features eight variations of golden shades, shimmers, and subtle glitters. It’s like wearing jewels that give your skin that extra shine. This is perfect for those who want to add something different to their makeup look without making any drastic changes. It matches Krystal’s elegant, show-stopping look while still maintaining that fresh, natural glow.
4. Holiday Spirit
With makeup color palettes called “Pumpkin Spice,” “Gingerbread Spice, and “Salted Caramel,” Too Faced Cosmetic Korea is making us crave these holiday specialties. With endless color options that are reminiscent of these sweet and spicy treats, you’ll surely have fun playing with your makeup look for the holidays. To create a smooth, flawless canvas, try the “Born Like This” foundation, which will give you an airy, subtle dewy look like Oh My Girl’s YooA!
5. Pretty Like Flowers
StyleNanda’s 3CE makeup line is the go-to brand for anyone who’s looking for a wide array of stunning pigments and trendy makeup collections. Whether you’re going for a youthful look or a more mature style, you’ll surely find the right fit for you from their Multi-Eye Autumn Look collection that features various textures and timeless colors you can use from day to night! These shades come in nude, neutral colors and are inspired by dried bouquet flowers!
6. Gender-Neutral Beauty
One thing you will notice with the brand Laka is their campaigns promote that makeup knows no gender and that it is for everybody who simply wants to enhance their look. If your brows are uncontrollable, their latest “Wild brow shaper” is the item for you, while their lip collections feature velvety textures and lovely colors that are actually great for any season.
7. Modern Vintage
Peripera’s eye makeup shades feature colors that can fit any mood: whether you’re up for a lovely, modern feminine style with purples and pinks (Muleful Rose) or you want a more vintage romantic look (Burnt Breeze). Modeled by APRIL’s Naeun, the brand has a youthful, cute, and bright vibe. You’ll love their colorful shades that come in adorable, unique packaging!
8. Glam And Glossy
Nowadays in Korea, trendy matte lips are slowly giving way to more vibrant tones in glossy textures. Lilybyred is a rising K-beauty brand that is at the frontline of this trend. It’s a fun, sassy, and unique look that will surely highlight the lips. Who else can better model this trend than Weki Meki’s Kim Doyeon? She has pretty heart-shaped pouty lips that will look good in any color!
9. Inclusive Beauty
Darker shades, shimmery textures, and a mix of both are some of the top trends for fall and winter. Dear Dahlia has it all, including an inspiring message. By featuring a diverse set of models, this global K-beauty brand is showing how beautiful Korean makeup styles can look in different faces and colors. Its name is inspired by the Dahlia flower, a symbol of grace and beauty. What makes it even more special is that the products are 100 percent cruelty-free and 100 percent vegan, staying true to its slogan, “Luxury Vegan Beauty.” So if you’re not only conscious about your skin’s health but also about the environment, then this brand is for you!
<k-food>
<k-food>
- Soft Tofu Yeol-ramen
Soft Tofu Yeol-Ramen has become a hot trend in recent weeks. This recipe is known to be first shared on Twitter. Those who have tasted this ramen say that the taste resembles Soft Tofu Stew, which is a beloved dish for all Koreans. The ingredients are Ottugi's Yeol-ramen, soft tofu, green onion, and an egg. The recipe is super easy, just like cooking an instant ramen! Boil the water, and add the powdered soup and tofu into the water. Also add diced green onions and the noodle. When the noodle is almost cooked, put in the egg. This recipe has now gone viral on YouTube and many mukbang YouTubers and Vloggers have tried it out on their videos. If you have the chance to buy Yeol-ramen, make sure to try this recipe!
- BBQ's new menu Chi-bone Steak
Quaddurup is a fast reviewer who tries new menus from famous brands. This week, he tried BBQ's new menu called "Chi-bone Steak". It is a compound word for chicken and T-bone steak, as the chicken pieces are quite big. However, Quaddurup and the viewers criticized the new menu for its high price, as it was around $30 for 6 pieces of chicken. Before ordering the menu, make sure to check Quaddurup's review video!
3. Weekly Trending SEarches
3. Weekly Trending SEarches
- korea
#1. 한국 대 카타르 (Korea 2 : 1 Qatar)
#2 두산 대 nc (Doosan 0 : 3 NC)
#3. 사유리 (Sayuri -> Check Weekly Hot Topic for more details)
#4. 세븐 나이츠 2 (Netmarble's new game: Seven Knights 2)
#6. 처음 학교로 (A website for kindergarten application)
#7. 기상청 (Korea Meteorological Administration)
#8. 날씨 예보 (weather forecast)
#9. погода ("the weather" in Russian)
#10. 오늘 날씨 (today's weather)
4. global trend report
4. global trend report
Starting today, YouTube will begin running ads on some creators’ videos, but it won’t give them a portion of the ad revenue because they’re not big enough to be enrolled in its Partner Program.
When advertisements run on YouTube videos, those creators typically receive a portion of the revenue through their role in YouTube’s Partner Program. With the new monetization rules, a creator who is not in the partner program “may see ads on some of your videos,” according to an update to the platform’s Terms of Service.
Prior to the update, YouTube says these videos only received ads in limited circumstances, like if they were monetized by a record label as part of a copyright claim. The update will mostly affect smaller creators without a huge viewership; YouTube’s Partner Program requires creators to have accrued 4,000 total hours of watch time over the last 12 months and have more than 1,000 subscribers.
Advertising is big business for YouTube and its parent company, Google, with the video site generating $5 billion in the last quarter alone. Advertising is also a big deal for creators, who may rely on the site’s payouts to support themselves. Now, YouTube will be able to run more ads on its platform and won’t have to pay a number of creators in the process. The company confirmed to The Verge that ads will still not run on videos from non-partnered creators that center on sensitive topics. These include politics, religion, alcohol, and gambling.
The news did not go over well with members of the YouTube community. The creator community’s relationship with YouTube over advertising revenue has been fraught for years. In late 2016 and early 2017, YouTube creators who were in the Partner Program were hit by a sudden drop in advertising revenue as the platform struggled to contain disturbing children’s videos and other harmful content. Then in 2018, the Logan Paul incident led to changes to the Partner Program and more difficulty for creators to start earning revenue.
YouTube didn’t say how many creators will see ads run on their videos without paying out to them, but the company confirmed channels of all sizes may see ads appear. The company will monitor the impact on creators.
*Thank you for reading this week's trend report. Please let us know if you have any questions or opinions on our trend report! :) *
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