Trend Report
3rd Week of October
3rd Week of October
October 9 of every year holds a very special place in the hearts of Koreans; it is the birthday of Hangeul, the native Korean alphabet. The Korean alphabet is unique in that it is the only writing system in the world about which both the creation date and creator are known. Before the invention of Hangeul, Chinese characters called “hanja” were used in Korea. However, hanja was difficult to learn, especially for people of lower social status with little to no access to education, and this led to rampant illiteracy throughout the country. In order to resolve the problem, King Sejong the Great (r. 1418-1450) began developing a new writing system that would be easy to access as well as to learn.
On this year's National Hangeul Day, YouTube channel 'Big Hit Edu" released a video of BTS and Army writing the lyrics of their song "Microkosmos" in Korean. It is called the "#Hangeul_Mikrokosmos_Challenge". Check the video out if you love BTS and Hangeul!
Netflix has released a new original series called <The School Nurse Files>. It is directed by a famous female director Lee Kyung mi, and stars Jeong Yu-mi and Nam Joo-hyuk as the main characters. Jeong Yu-mi, who plays the role of Ahn Eun-young, can see gummies which represent the desire of the living kind. What became a hotter issue than the unique plot is that Netflix has asked so many different YouTubers to create an advertisement of this original series. For movies or dramas, it is common for review channels to make a promotion video. However, Netflix has gathered YouTubers from all different fields, from ASMR, cover song, animation to even cooking channels. You may want to check out each of the promotion videos created by different creators, and see how they are creating advertisements while keeping their channel's own identity. Whatever concept or genre you have for your YouTube channel, always be prepared since you never know what kind of advertisement you will be getting! :)
"Refund Sisters" from the TV show <Hang out with Yoo> finally released their single, "Don't Touch Me". Uhm Jung Hwa, Lee Hyori, Jessi and Hwasa all have their second identities as a part of the "Refund Sisters", which are Man-ok, Chun-ok, Eun-bi and Sil-bi, respectively. Last week's episode of <Hang out with Yoo> (which was broadcasted on October 10th) shared emotional moments of the members during recording, as they all went through difficulties and hardships since their debut. As of October 11 at 12:30 a.m. KST, the song has reached No. 1 on the realtime charts of Bugs and Genie, and ranked No. 7 on Flo’s realtime chart and No. 9 on Melon’s 24Hits chart.
Recent promotion video of the Korea Tourism Organization has received a lot of love in not only outside of Korea but inside of Korea. It is a collaboration music video between Pansori(Korean traditional music) band "Leenalchi" and Ambiguous Dance Company. There are three episodes, Seoul, Jeonju and Busan, and the three videos have gained almost 80M views in total. As a response to its popularity, Leenalchi has also appeared on the TV program <You Quiz?> and showed their charm. There are also dance tutorials on Ambiguous Dance Company's YouTube channel, so make sure to check it out!
Leather boots has been in trend in Korea since last year. As the weather gets cooler, why don't you try out some trendy styles that go well with leather boots? Whether they're long or short, all kinds of boots are a must-have item for Korean women! Check out the two videos to see how you can dress up in a stylish way with the same leather boots.
Channel "MeatMan" is famous for his recipes using meat. This time, he introduced a recipe with which you can cook samgyeopsal(pork belly) as a whole, without chopping the meat. If you live in Korea, it'll be easy to get a whole un-chopped pork belly. If you live outside of Korea, see if you can find the same type of meat or a similar one! Un-chopped samgyeopsal(pork belly) barbeque is the perfect dish to share with your family and friends! So make sure to check out the video and actually try cooking it!
#1 한화 대 kia (Hanhwa vs. Kia)
#2 yelp review
#3 yelp
#4 한글날 (Hangeul Day)
#5 다저스 대 파드리스 (Dodgers vs. Padres)
#6 레이스 대 양키스 (Rays vs. Yankees)
#7 대한통운 (delivery service)
#8 cj 대한통운 (CJ delivery service)
#9 울산 화재 (Big fire at an 33-story apartment building in Ulsan)
#10 한국사 능력 검정 시험 (National Test of Korean History)
Disney will premiere its next Pixar film, Soul, on Disney Plus this Christmas instead of releasing it theatrically in countries where Disney Plus is available. The film was originally scheduled to be released in theaters in November, but the coronavirus has disrupted theaters — making Disney Plus a safer bet.
Over the last six months, Disney has tried to find ways to bring its movies to audiences while bypassing traditional theatrical releases. Disney Plus has become a key distribution method for the the company as theaters remain closed. Soul is the latest film that Disney has moved from its theatrical slate to Disney Plus, following Artemis Fowl, Hamilton, and Mulan, which debuted as a Premier Access title for an additional $30. Soul will not be a Premier title, meaning that it will be free to all Disney Plus subscribers.
Like many other studios, Disney is trying to figure out how best to treat its slate of films that need to be released. The studio recently pushed back Marvel Studios’ Black Widow to 2021. Part of the issue is that many theaters in key markets like New York City, Los Angeles, and San Francisco remain closed, and those that are open are working under heavy restrictions. Plus, studios can’t predict consumer behavior. Warner Bros. released Christopher Nolan’s Tenet globally, and while it performed decently overseas, it hasn’t seen stellar results in the United States.
Fortunately for Disney, one business that is continuing to grow is Disney Plus. The streaming service has more than 60 million subscribers worldwide — a number that Disney wasn’t expecting to see until approximately 2024. When Disney brought Hamilton to its streaming service, the company saw a number of new signups, CEO Bob Chapek told staff in an all hands meeting this past summer.
Yelp, the local search and review site, said it would post alerts on the pages of businesses where customers or employees have reported incidents of racism, the latest attempt by a U.S. company to introduce a tougher response system to confront discrimination after the police killing of George Floyd in May.
The company, which offers a platform for users to rate places like restaurants, small businesses and popular tourist sites, said in a statement on Thursday that it would use a “business accused of racist behavior” alert when there was “resounding evidence” that a business owner or employee had taken racist actions, including the use of racist slurs or symbols. This alert will always link to a news article from a “credible media outlet,” Yelp said, without elaborating on which news organizations they considered to be credible or how it defined “resounding evidence.”
So far, the alert has been placed on “a couple of” business pages, a Yelp spokeswoman said.
Yelp’s announcement raised questions about how the company would enforce the initiative — and how it would ensure that businesses were not falsely associated with racism or the target of defamatory reviews, which can significantly damage a business. Companies like Google and Facebook have also grappled with the difficult issues of moderating users on their online platforms.
“As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially charged actions to help people make more informed spending decisions,” Yelp, which is based in San Francisco, said in the statement.
The company has already rolled out a lower-level “public attention” alert that flags businesses whose staff members have been accused of racism toward customers or who have been the target of racism by managers. Yelp is, on a daily basis, alerted about discrimination at local businesses across the country, including in towns where the incidents may not make the news, the spokeswoman said on Friday.
She added that if, following a reported racist incident, a business has fired the offending employee or taken other corrective steps, the “business accused of racist behavior” alert could be downgraded to a “public attention” alert.
Yelp’s initiative aims to help its customers find businesses that align with their values, a factor of increasing importance to users, the company said, citing a 617 percent increase in reviews mentioning Black-owned businesses this summer compared with last summer.
Yelp has waded into issues of social justice before. In 2017, the company said it added a feature so users could filter results by the availability of gender-neutral bathrooms. The site invites users and business owners to identify places that offer single-stall bathrooms available to people of any sex.
In recent years, crowdsourced review sites like Yelp have grappled with how to effectively moderate posts so that bogus reviews and misleading news articles do not unfairly hurt businesses.
In one example in 2018, diners at a popular Brooklyn restaurant emptied out in the hours after HuffPost published an article saying that the restaurant owner’s sister was a firebrand Twitter user who frequently attacked Islam. The owner’s wife said at the time that she and her husband had little contact with her sister-in-law and that her views did not in any way represent theirs or the business.
Still, the restaurant received vitriol from the right and the left on Twitter, Facebook and in one-star reviews on Yelp.
The Yelp spokeswoman said that if the company received an unusual uptick in reviews at a business, an automated signal would be sent to a team of moderators who would alert customers that recent reviews may not be based on firsthand experiences. She declined to comment on how many moderators the company had.
Some users welcomed the new initiative, calling it a welcome attempt to root out racism. Others, including figures on the right like Donald Trump Jr., the president’s son, warned that the policy had potential for misuse. “What are the odds that this isn’t insanely abused?” he wrote on Twitter.
Reception was mixed from businesses, too. Simon Duchon, a supervisor at the Britannia, a pub in London, said he welcomed the initiative because it could hold businesses accountable for racist or discriminatory conduct. But he also warned about the possibility for abuse — and the prospect that a Yelp notice could continue to harm businesses even after they had taken steps to address racist incidents.
This year, a customer complained about being called a racist slur by a manager at the pub, but the incident actually happened at a different establishment. Management reported the comment to Yelp, but the complaint still exists on the company’s page.
“I think in many ways it’s a very good idea, but one negative comment can destroy a whole business,” he said.
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