Trend Report
2nd Week of August
2nd Week of August
Trending #13
"The LaBrant Family" channel, which shares the family's daily life, unveiled the birth of their third child. It reached 8M views in just two days after its release. The channel captures all the moments of LaBrant family's life and currently has 12M subscribers. Their 7-year-old daughter, Everleigh, also has her own toy channel, which has 3.35M subscribers. However, since both channels feature children, all of the comment sections are disabled.
Trending #9
Nike introduced its new advertisement. The video divides the screen into two and scenes that do not belong together are connected through the editing. The advertisement shows Nike’s will to fight against COVID-19, racism, and anything else that hinders sportsmanship and the sport itself. The video may seem very touching but the comments are not very friendly toward Nike. There were mostly critical comments about Nike’s continued exploitation of child labor. Moreover, as a Chinese athlete appeared in the video, the viewers claimed that Nike is defending China, ignoring the issue of Uighurs being suppressed by the Chinese government.
Trending #16
A video titled "The Odd Number Rule" ranked 16th on YouTube Trending this week. This video does not deal with actual mathematical rules but is about finding connections between strange phenomena around us through odd numbers. The quality of the video leads the viewers to assume that the YouTuber has done a very thorough research and preparation to make the video. Furthermore, the speedy editing style makes the video more fun and enjoyable.
Trending #25
The ASMR video of "asmr zitgeist" was ranked 25th in Trending videos this week. The title says that this video shows the next level of ASMR, and it indeed utilized various props beyond simply tapping objects. Also, this ASMR is carried out with a very futuristic concept, which I felt well matched the concept of sound. It is not an ASMR that only provides auditory pleasure but visual as well.
Trending #1
SOYOU of Sistar and Kim Gye-ran("Egg" in Korean because his head resembles an egg) from the channel "Physical Gallery" collaborated in a dance tutorial. SOYOU taught Kim Gye-ran the dance to her new song "GOTTA GO" with her choreographer. SOYOU's new song is gaining great popularity after its release, but it seems to be receiving more responses thanks to "Physical Gallery," which has grown even more with the "Fake Man" series. In the comments section, it is not difficult to see how popular Kim Gye-ran is these days. He is considered to be more famous than celebrities these days, as the viewers left comments saying that "SOYOU is now also a successful singer, since she got the chance to collab with Kim Gye-ran." Kim Gye-ran also appeared on the rehabilitation content from the YouTube channel of "Delicious Guys." as an expert who helps out Yu Min-Sang with his workout.
Trending #4
Trending #5
Owing to the popularity of the "A Fake Man" series from the channel "Physical Gallery,"(which was on last week's trend report) contents related to special forces have been on this week's YouTube Korea Trending list. In particular, YouTube channels owned by broadcasting stations(such as KBS, EBS) posted highlight clips of past documentaries starring Captain Lee Geun(who was the main instructor on the series), and individual channels also uploaded contents about military service.
Trending #7
From the channel "옐언니(Yell Unnie)," the "Blue Snack ASMR" has been on YouTube Korea's Trending list throughout the week. Yell Unnie is one of the top creators on TikTok Korea who has 5.5M followers. Her YouTube channel has 580k subscribers. Color-themed ASMR has been very popular for quite a long time among ASMR YouTubers. However, Yell Unnie's ASMR contents are more like a mukbang in which she tries snacks famous on YouTube, rather than real ASMRs that focus on the sound.
Trending #13
New video of "Korean Englishman" recreating the tastes of Isaac Toast(street toast in Korea) was listed on the YouTube Korea's Trending list. In fact, the video proved that he had put quite an effort into recreating the exact same Isaac Toast, by getting the wrapping paper from the real Isaac Toast store in Korea. The English title of this video was "Korea's BEST Street Toast NOW IN ENGLAND!!" Some of the English-speaking viewers left comments saying that the title could be misleading, as they understood the title as "Isaac Toast officially opened a branch in the UK." However, most of the viewers seemed to enjoy the video, as Josh, Ollie and Gabie also created a fancy British version of Isaac Toast.
Trending #36
The second series following the "Easily Learned Samgukji with Chimchak-man", which gained an average of 1.18M views, was released on Chimchak-man's YouTube channel. In this video, Chimchak-man explains the plot of the world-famous anime "One Piece". However, as he depends on his memory, he left out many of the important parts and just talked about minor parts. As his viewers on Twitch talks about how he is omitting some of the important information, he makes a funny excuse by saying "I have to keep the privacy of the character. That's why I can't talk more about it." This later became a meme and is widely used by other YouTubers too. Despite the long length of the video(35 min), many viewers left comments saying that they ended up watching the whole video.
Trending #37
Two latest videos of "Ji-Hyun Kkung," who is greatly loved for her daily vlogs, were listed on YouTube Korea's Trending list last&this week. In the beginning, Ji-Hyun Kkung gained huge popularity with her vlogs as a cafe part-timer, and she currently has 820k subscribers. Her average views has exceeded 940k in the past two months, showing steady popularity. However, many subscribers have recently reported through the comment section that a new YouTuber named "Hyo-dyeong" copies Ji-Hyun Kkung's videos. It is indeed common for vloggers these days to share a similar vibe or editing style, but Hyo-dyeong's videos raise concern as not only the composition and the angle of the video, but also the subtitles she inserts are almost identical as those of Ji-Hyun Kkung. Discussions on this issue often appear in the comments section between Ji-Hyun Kkung's fans.
This week, "Nails by Vic" was chosen as "Creator on the Rise" on YouTube US. It is a channel that presents nail arts that the viewers can watch and try at home. The channel's main contents are reviews of the nail extension product from different brands and nail art tutorials of various designs. It currently has about 30k subscribers and has been uploading videos steadily and frequently for about two months.
This week, "Rob Ellis" was chosen as another "Creator on the Rise." With about 30k subscribers, this channel introduces the overall method of making video content, including filming techniques, lighting usage, and editing methods. The intro of each video are beautiful and the thumbnails are also very artistic as the whole channel is run by a professional producer. Many viewers are expressing gratitude to the channel as they received much help in improving the quality of their videos with a limited budget.
An interesting video from this week's Trending list of YouTube US was an experiment video from the channel "Uncle Rob." "Uncle Rob" does not upload content regularly, as his last video was uploaded two years ago. He usually carries out experiments using fire, and this time, the experiment was conducted to see how effective face masks are in preventing transmission of disease. He took a method of spraying combustible spray without covering it with a mask and comparing it to after putting a mask on the spray. He sprayed both toward the fire to see how much the mask can block. This experiment reminded everyone of the importance of wearing a mask as the spray which was covered with a mask did not catch any fire even within a few centimeters away from the fire. The video is currently running toward 1.5M views, and the comment section shows positive responds on the video with comments saying like "Uncle Rob is back."
Jack Stauber is back with a new video after four months. Jack Stauber is an artist who has a strong fan base with his unique musical sensibility. He usually upload short animations on his YouTube channel. This animation features mostly dark and bizarre atmosphere, and contains various connotations, making it fun to see viewers’ interpretation on the comment section. His videos are often turn into memes, and this has made him more famous. His channel now has 240k subscribers, but most of his videos have reached more than 1M views.
This week, "5min World History" was chosen as "Creator on the Rise" on YouTube Korea. It is a channel that captures the history of each country in about 10 minutes by arranging countries in an alphabetical order. The main contents of this channel includes "5min Common Knowledge", which deals with simple but unfamiliar knowledge, "10min World Encyclopedia," "10min World History" and "10 Minute World Common Knowledge." Viewers of this channel can enjoy contents from this channel and gain background knowledge at the same time.
Another "Creator on the Rise" on YouTube Korea this week is "Secrets on becoming rish, Jeong d'Arc." Jeong d'Arc, who introduces herself as a "businesswoman with the profit of 550 million Korean won" explains real tips that she learned while starting her own business. The videos may not seem that much reliable with just the thumbnail and the title but viewers who watched the video left comments saying that they received a lot of help from her videos, unlike other YouTubers who just talks about common sense on running a business.
#1 pacita abad: Pacita Abad, a Philippine painter, was celebrated With a Google Doodle. Before death, she traveled widely and used her artwork to highlight pressing social issues, especially violence against women.
#2 stella immanuel: Stella Immanuel is a doctor who is currently at the center of a controversy over unproven and potentially dangerous claims that an anti-malaria drug(hydroxychloroquine) can treat Covid-19.
#3 herman cain: Herman Cain, the Republican pizza chain CEO who ran for president in 2012, has died after contracting Covid-19.
#4 kodak stock: Eastman Kodak (KODK) stock has tripled today alone after the company said it received a loan from the government to produce ingredients for drugs used to battle the coronavirus.
#5 dr stella immanuel
#6 herman cain covid
#7 hydroxychloroquine
#8 joe kelly: Los Angeles Dodgers reliever Joe Kelly was handed an eight-game suspension by Major League Baseball for his role in the benches-clearing incident that occurred at Minute Maid Park in Houston on Tuesday night.
#9 hermain cain
#10 lakers vs clippers: The Los Angeles Lakers clinched a win over the LA Clippers with the help of the “King” LeBron James in its first game after NBA’s resumption. Lakers beat Clippers 103-101 at the Disney World arena in Florida on Thursday.
#1 내셔널스 대 블루 제이스
#2 lg 대 sk
#3 큐넷
#4 하선호
#5 삼성전자 주식
#6 금 시세
#7 국민은행
#8 원피스 986
#9 리디북스
#10 ifuncle image kr
YouTube plans to discontinue its community captions feature, which allowed viewers to add subtitles to videos, because it was “rarely used and had problems with spam/abuse,” the company announced. It says it’s removing the captions and will “focus on other creator tools.” The feature will be removed as of September 28th. “You can still use your own captions, automatic captions and third-party tools and services,” YouTube said in an update on its help page.
But deaf and hard-of-hearing creators say removing the community captions feature will stifle accessibility, and they want to see the company try to fix the issues with volunteer-created captions, rather than doing away with them entirely. Deaf YouTuber Rikki Poynter said on her channel in May that community captions were an “accessibility tool that not only allowed deaf and hard of hearing people to watch videos with captions, but allowed creators that could not afford to financially invest in captions.”
YouTuber JT, whose channel has more than 550,000 subscribers, highlighted the downside of the community captions feature last year, showing how viewers were adding abusive comments to videos by popular creators.
But many creators say they relied on the captions not only to better reach deaf and hard-of-hearing viewers, but to help translate their videos into other languages, giving them a larger audience.
UK journalist Liam O’Dell, who first reported YouTube’s decision, says many creators in the deaf community considered community captions a poorly promoted feature, made more complicated by the decision last August to require creators to manually approve the captions. Several users have lamented that YouTube did not advertise the feature well or make it prominent enough in the user interface to catch on.
YouTube said in an email to The Verge on Friday it would provide creators who have used the community contribution feature on at least three videos in the past 60 days a free six-month subscription to subtitling service Amara. Eligible creators will be notified in the coming weeks. Even if creators don’t qualify for the deal, they can still use Amara’s tools, which include a free subtitle editor, according to YouTube.