Trend Report
1st Week of December
1st Week of December
Trending #1
Trending #2
Trending #4
<Sing Again> is a new entertainment program produced by JTBC and Discovery Channel Korea. The show takes the form of a singing audition, and only those who have their own songs or albums can participate. In other words, this is an audition program for singers who did not really get the spotlight with their music. The program was first broadcasted on November 16, and related video clips went up the YouTube Korea's trending list in just a few days after the upload. Some of the singers whose songs are really famous, but the singer themselves did not really get the attention participated in the audition and became a hot issue of the week.
A mukbang YouTuber "다정한부부 a loving couple" became a hot potato on YouTube Korea throughout last week and this week. They have uploaded several mukbang videos, and one of them went viral. This led to more interest in other videos. Many viewers thought that woman and man in the video are mother and son, but it later turned out that they are actually a couple. The fact that the man resembles Kian 84 and the woman resembles YouTuber Korean Grandma is one of the reason why they became more popular. In one video, they had to show an official family registration document to prove that they are not mother and son, but an actual couple. Their age gap is more than 35 years, which shocked everyone.
Another visual artist accused aespa's art team of plagiarism after their performance on 'Inkigayo'.
On November 22nd, SM Entertainment's rookie girl group aespa performed their debut single "Black Mamba" on 'Inkigayo'. Shortly after on November 26th, an LA-based visual artist claimed their art team has copied her work. In her tweet, she says she "definitely sees an uncomfortable level of similarities with her work" and compares her work published on October 6th with aespa's stage set side to side.
On her Instagram, the artist stated that she was "truly upset to see my work so blatantly plagiarized by SM. I’ve wanted to be hired to work with K-Pop artists so long, alas theft came first."
Previously, a German visual artist has accused the group's art team of copying his work.
Late November is time to make some Kimchi for the winter! The process of making Kimchi with all the family members is called "Gimjang" in Korean. It is one of the ritual things Koreans do, before the long and cold winter actually begins. It is also a common thing to boil an entire pork belly in the pot and eat it with freshly-made Kimchi. There were videos that were related to Kimchi this week on YouTube Korea's trending list. The first video is Hamzy's collaboration video with the Korean Ministry for Food, Agriculture, Forestry and Fisheries. The second video is from singer Rain's channel, "Season B Season". Rain and KCM tried the most spicy Kimchi in Korea, called "Silbi Kimchi" and recorded their reactions! If you are a fan of Kimchi, why don't you try making some to eat for the rest of the winter?
#1. 토트넘 대 루 도고 레츠 (Tottenham 4 : 0 Ludogorets)
#2 마라도나 (The death of Diego Maradona)
#3. 올림피아코스 대 맨시티 (Olympiakos 0 : 1 Man City)
#4. 맨유 대 이스탄불 바샥셰히르 (Manchester Utd. 4 : 1 Istanbul Basaksehir)
#5 카카오 티비 (Kakao TV)
#6. 리니지m (Lineage M)
#7. 온라인클래스 (Online class)
#8. ebs온라인클래스 (EBS Online Class)
#9. 코인 판 (coinpan)
#10. 코로나 라이브 (COVID-19 Live)
Charli D’Amelio is the first TikTok creator to hit 100 million followers. She’s the first by some distance, too — only two other creators have cracked 50 million. On TikTok, that makes her more than twice as big as Will Smith, three times as big as The Rock, four times as big as Selena Gomez, and five times as big as Kylie Jenner and Ariana Grande.
It also means she reached 100 million subscribers in record time. On YouTube, it took 14 years before any channel hit 100 million. D’Amelio only started posting to TikTok in May 2019, and the app has only been available (under its current branding, at least) since August 2018.
It’s a huge milestone for both her and the app, but it also comes at a time when Charli — and her family — are increasingly trying to move beyond TikTok. Recent months have seen the launch of a podcast, further expansion into YouTube, the announcement of a book deal, and more.
Creators frequently branch out onto other social networks and into more traditional media formats once they’ve found success on one platform. It lets them broaden their reach, talk to fans in more places, and provide some amount of insurance should one platform make a change that hurts their ability to thrive. YouTube creators, for example, have seen algorithm changes come and go that seem to prioritize and later deemphasize certain genres of video.
It also, often, has to do with their ability to make money. TikTok has started to offer payouts to creators, but creators have been disappointed with the returns. Creators also don’t widely have the ability to sell merch straight from the app. That means the two main ways TikTok stars can make money are by recording native ads, or leaving the app for opportunities elsewhere.
The D’Amelio crew has been quick to build out an ecosystem of media around not just Charli, but the whole family. Dixie, Charli’s sister, released a debut single in June that quickly jumped onto Billboard’s Emerging Artists chart. (To date, the song’s music video has more than 92 million plays on YouTube alone). The sisters have started a podcast together, and both have been experimenting with traditional YouTube formats (“My Slime Review,” “I went surfing with Casey Neistat,” “I Tried These Snacks For The First Time”) to build followings over there as well. Charli is also working on a book due to be released next month.
Heidi and Marc, their parents, have started building an audience, too. They each have their own TikTok, Instagram, and Twitter accounts, and they feature prominently on the “D’Amelio Family” accounts on those same platforms. Perhaps the biggest sign of their success as a family is that, when Triller signed a deal for Charli to start posting to its platform, it brought the whole family along with her.
This time last year, Charli had around 6 million followers on TikTok. In the year since, both she and TikTok have seen a meteoric rise — but TikTok has also faced a barrage of political concerns that have put its future in question. It looks like TikTok will ultimately make it through — but if the platform begins to falter, Charli and her family have already secured plenty of other places to go.
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