Trend Report
3rd Week of December
Embedded Files
1. idea of the week
1. idea of the week
<weekly hot topic>
<weekly hot topic>
- Cyberpunk 2077
"Cyberpunk 2077" was released on December 10. As many gamers have been waiting for this game for a very long time, Twitch streamers and Afreeca tv BJs. Before the release, "Cyberpunk 2077" has done active marketing by providing promotional packages for gamers. Many streamers filmed unboxing videos of those gifts. As "Cyberpunk 2077" is a rather difficult game, it seems like people are enjoying watching gamers play rather than themselves playing. Check out the above videos to see what kind of game "Cyberpunk 2077" is!
- Chinese syringe mukbang
Mukbang contents that use syringe became popular this week. This type of mukbang was first started in China, and the videos were uploaded on YouTube shorts. Korean YouTubers recreated the syringe mukbang in a rather sarcastic way, by using face filters which Chinese mukbang creators often use. They make eyes bigger and chin sharper to the point that the person looks quite weird. The recreated mukbang videos gained more than 700k views, and were listed on the YouTube Korea's trending list.
<k-pop>
<k-pop>
- December K-pop Schedule
- Mnet Asian Music Awards (MAMA) 2020
On December 6, the 2020 Mnet Asian Music Awards took place as an “untact” (no face-to-face contact) ceremony. It was broadcast live around the world and hosted by Song Joong Ki.
Performers included BTS, SEVENTEEN, TWICE, NCT, IZ*ONE, GOT7, MAMAMOO, MONSTA X, TXT, TREASURE, Oh My Girl, The Boyz, Stray Kids, (G)I-DLE, ATEEZ, CRAVITY, ENHYPEN, Jessi, and Taemin.
Check out the amazing performances below!
<k-drama>
<k-drama>
- <The Uncanny Counter> clips gaining popularity
Highlight clips of <The Uncanny Counter>, which is a drama based on webtoon of the same title, gained popularity on the YouTube Trending chart this week. It started airing on November 28, and currently has until episode 6. The viewership rate for the first episode was around 3%, but this weekend, the rate increased to 6%. Let's see what kind of scenes have drawn new audience to the drama!.
- <Daughter-in-law>
The clips of the drama <Daughter-in-Law> has been popular this week on YouTube Korea. It started airing on November 23.
Based on Soo Shin Ji’s webtoon of the same name, <Daughter-in-Law> is about the various things that occur when an ordinary daughter-in-law enters her in-laws’ household for the first time. Directed by Lee Kwang Young, the drama will air in 20-minute episodes for a total of 12 episodes on Kakao TV. The webtoon went viral as it depicts the reality that Korean daughter-in-laws face with husband's family.
The drama centers around Park Ha Sun’s character, Min Sa Rin. She is an expert at her job, having been an employee at a major corporation for 7 years, but still a rookie at marriage, having only been married for one month. She tries hard to be liked by her in-laws, but encounters unexpected incidents and finds it hard to get along with her new family.
Kwon Yool plays Moo Goo Young, her ordinary husband who is not particularly good nor bad. Although he loves his wife, he gets caught up in the confusion between her and his family. Moon Hee Kyung plays Park Gi Dong, Moo Goo Young’s mother and Min Sa Rin’s mother-in-law. She is described as an extremely realistic mother-in-law.
3. Weekly Trending SEarches
3. Weekly Trending SEarches
- korea (December 7 ~ December 13)
Tottemham vs. Antwerp
Kim Ki-deok: He died of COVID-19 outside of Korea. He was formerly accused of sexually assaulting an actress.
RB Leipzig vs. Manchester Utd.
Dundalk vs. Arsenal
Barcelona vs. Uventus
PSG vs. Istanbul Basaksehir
Midtjylland vs. Liverpool
Man City vs. Marseille
Director Kim Ki-deok
Cyberpunk 2077
4. global trend report
4. global trend report
On Wednesday, YouTube announced that it will begin removing any content alleging widespread voter fraud influenced the outcome of the 2020 US presidential election.
In the immediate aftermath of the November 3rd election, YouTube came under fire for allowing channels to publish videos making false claims about election results. In one instance, One America News Network, a verified YouTube channel, published a videodeclaring that “Trump won” the election. At the time, YouTube defended its decision to let the video stand, saying in a statement, “Like other companies, we’re allowing these videos because discussion of election results & the process of counting votes is allowed on YouTube.”
The company went on to say that content from “authoritative news organizations” were “the most popular videos about the election.”
In its Wednesday blog, YouTube said that its decision to begin removing misleading election videos follows the US’s safe harbor deadline and that “enough states have certified their election results to determine a President-elect.” Starting Wednesday, YouTube will begin removing any new content that misleads viewers about the outcome of the 2020 election.
YouTube’s announcement follows a series of lawsuits placed by the Donald Trump campaign challenging the results of the election. On Tuesday, the Supreme Court rejected a request to block certification of Pennsylvania’s election results, making it nearly impossible for Republicans to invalidate Joe Biden’s victory in court.
In the post, YouTube said its election information panels had surfaced over 200,000 election-related videos and were shown over 4.5 billion times. The company said that it would update these panels Wednesday, linking to electoral college results provided by the Office of the Federal Register calling Biden the official president-elect.
*Thank you for reading this week's trend report. Please let us know if you have any questions or opinions on our trend report! :) *
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