Trend Report
4th Week of December
4th Week of December
Heopop is a YouTuber with over 3M subscribers, who tries out interesting experiments. This week, he created the ice series which surpassed 5.3M views in total. This winter has been really cold with the temperature decreasing until -20 degrees Celsius. Heopop took advantage of this weather to try different experiments, such as creating an ice window on a car, freezing different kinds of food, and jumping on to a frozen trampoline. If you are not living in Korea right now, make sure to check his videos out to see how cold the weather is in Korea right now!
Few weeks ago, a food review YouTuber "Hayan Tree" reviewed a restaurant that serves all-you-can-eat soy sauce marinated crab. In the review video, he asked for a refill of the main dish and found out there was rice inside his new dish. He asked the server about this, and the server did not really respond in detail about this issue. He was suspicious about the restaurant re-using food as the rice was not supposed to be included in the new crab dish. He made this into a video and criticized the restaurant's behavior. This video went viral and the viewers found out where the restaurant is and started to write bad reviews on Google and even call the restaurant and swear to the owner. The owner of the restaurant wrote online that the restaurant does not re-use food and that the rice was from Hayan Tree's own dish, which he had the same crab dish before. The owner of the restaurant uploaded a national petition saying that he/she will be closing down because of the YouTuber. Currently, there is a debate on whether whose fault is bigger. Some people assert that Hayan Tree should have asked the server again for a detailed explanation of the situation, and then created the video with real facts. On the other hand, some people say that the restaurant should have provided a firm explanation from the beginning, as the situation was plausible for the YouTuber to misunderstand.
The top four contestants will be taking the stage in the finale as they battle for the title of “Young Boss.” The rappers who have made it to the final episode are Layone (Code Kunst and Paloalto team), Lil Boi (Zion.T and Giriboy team), MUSHVENOM (JUSTHIS and GroovyRoom team), and Swings (Code Kunst and Paloalto team).
On December 17, Mnet announced the featuring artists who will join them for their final performances. The lineup includes Jay Park, Jessi, Jamie, Gray, The Quiett, Loco, Sogumm, Yumdda, and Lee Young Ji. Fans will have to wait to find out who the performers have teamed up with.
tvN’s “True Beauty” is already providing lots of exciting and romantic moments!
Based on a hit webtoon, “True Beauty” is a romantic comedy about Lim Ju Gyeong (Moon Ga Young), who zealously uses makeup to hide her bare face and combat her insecurities about her looks. After she meets Lee Su Ho (Cha Eun Woo), a popular student who has his own emotional wounds, they share each other’s secrets and learn to heal through love. Hwang In Yeob plays Han Seo Jun, an untamable rebel with a surprisingly warm heart.
Below are some of the most heart-fluttering moments from the drama so far.
#1 Lee Su Ho saves Lim Ju Gyeong
Lim Ju Gyeong, who is insecure about her appearance, accidentally got cake icing all over her face during a party at school, putting her in a situation where her classmates might see her bare face. In a panic, she tried to bolt to the restroom, only to be surrounded by her classmates. At this moment, Lee Su Ho came to her rescue; he put his jacket around Lim Ju Gyeong and led her through the hallway. The fact that Lee Su Ho had never given his attention to anyone else in the past made the scene even more meaningful.
#3 Han Seo Jun provokes Lee Su Ho
Han Seo Jun believed that the death of his friend Jung Se Yeon (SF9‘s Chani) was Lee Su Ho’s fault, so seeing Lee Su Ho happy next to Lim Ju Gyeong angered him immensely. Without beating about the bush, he asked Lee Su Ho, “Do you like Lim Ju Gyeong?” When Lee Su Ho threw the question back at him, he responded, “Maybe I should,” with a confident smirk. The sparks flying between the two male leads added tension to the story.
#2 Lim Ju Gyeong and Lee Su Ho share a secret
Lim Ju Gyeong thought that she had successfully hidden her bare face from Lee Su Ho and was planning to keep it a secret forever. However, Lee Su Ho was already aware of her secret. When they met the comic book store, he stood close to her and said, “In my eyes, you look like Lim Ju Gyeong,” as he untied her hair and took off her glasses. The proximity of the characters as they stared straight into each other’s eyes made viewers’ hearts beat even faster.
#4 Han Seo Jun makes a move on Lim Ju Gyeong
Lim Ju Gyeong was asked by Han Seo Jun’s mother to stop Han Seo Jun from riding his motorcycle. In an attempt to take his keys away from him, she kept lingering around him. He threw his keys for her to catch and said, “You told me not to ride the motorcycle. I’m only going to listen to you from today on.” He then leaned down to come to her eye level and showed her a sweet smile. Viewers are excited to see more of his straightforward ways of showing his interest in Lim Ju Gyeong.
In just two weeks, “True Beauty” delivered romantic scenes that made the viewers’ hearts skip a beat. The love triangle between Lee Su Ho, Han Seo Jun, and Lim Ju Gyeong has started gaining traction, raising anticipation for the upcoming episode that will air on December 23 at 10:30 p.m. KST.
Liverpool vs. Tottenham
Arsenal vs. South Hampton
Wolves vs. Chelsea
<Penthouse> Episode 14
Shin Sia : Actress who will be appearing in "The Witch Pt. 2"
Compuzone
<True Beaty> Episode 3
Nike
Zara
Korea Student Aid Foundation
YouTube started the last few years off with nothing short of catastrophic headlines about some of its creators.
2017 saw Felix “PewDiePie” Kjellberg receive global criticism for a video in which he displayed anti-Semitic imagery; 2018 found Logan Paul uploading footage of a dead body to YouTube; 2019 ushered in loot crate controversies and dangerous stunts by top personalities like Jake Paul who took part in the Bird Box challenge by driving while blindfolded, leading to fundamental policy changes at the company. Those events were only within the first few weeks of each year, too.
2020 was much quieter. The year has gone by without a cascade of egregious misdeeds and public relations disasters. That’s not to suggest YouTube had a perfect year; the company faced ongoing misinformation plagues on its platform, faced intense scrutiny for its lack of action around governing the platform during the federal election, and is still figuring out how to handle a number of issues with videos featuring kids. YouTube did not have a great 2020, but it wasn’t driven by a never-ending whirlwind of creator chaos.
It may have been factors brought on by the pandemic and the arrival of an enormous new rival that helped YouTube. The pandemic made it harder for creators to get together to film (although that didn’t stop some of YouTube’s more popular stars from throwing parties at their Los Angeles mansions). Prank videos reliant on collaborations or travel diaries that can go astray were forced to transform into videos that could be filmed inside. Members of the “Vlog Squad,” one of YouTube’s most popular collaboration groups, worked on creative sketches that didn’t require them to be in each other’s space all the time, and Logan Paul mostly focused on his podcast that records in his California home.
If YouTube had a quieter year, part of that is because TikTok exploded in 2020. YouTubers also turned to TikTok as a way to continue making videos, staying on people’s radars, and having fun within a new ecosystem. Prominent YouTubers like Trisha Paytas, David Dobrik, James Charles, and Cody Ko have all been posting to TikTok regularly, building big audiences and even partaking in TikTok’s first creators program to earn additional revenue.
Focus shifted to TikTok and a new class of creators who were experiencing meteoric rises to mainstream fame. Addison Rae, Charli D’Amelio, Chase Hudson, Josh Richards, and countless others found their way into the spotlight — and it was TikTokers whose questionable behavior was highlighted throughout the year. A pair of popular TikTokers was charged by the city of Los Angeles for throwing parties in a mansion, high-profile breakups and cheating scandals became part of the “TikTokpocalypse,” and the possibility of everything disappearing after President Trump called for TikTok to be shut down sent the creator community into a panic.
For years, YouTube has been the center of young creators doing dumb things and receiving global press for their antics. It was a never-ending cascade of pranks gone bad, mindless stunts, and fake drama spun up to generate hundreds of millions of views. It worked. Between 2016 and 2019, YouTubers were constantly in the news for the wrong reasons. The heyday of weird content on YouTube that attracted comedy lovers and people who lived online was replaced by a new era of teenagers with access to a lot of cash, no boundaries, and friends all trying to generate lucrative views on every video they posted.
YouTube didn’t introduce a slew of new policies that suddenly made every creator on the platform start behaving. YouTube got lucky — people weren’t able to get into the same hijinks they could before. The company has tried over the years to mitigate poor behavior, but what helped the platform this year is the thing that, ironically, helped creators grow in the first place: making collaborations in very public, packed spaces became nearly impossible to do. CEO Susan Wojcicki once referred to the period between early 2017 and mid-2018 as YouTube’s “growing up years.” The executive wanted to find a way to move past the endless headlines about antics performed by popular creators on her platform. 2020 showed what a year of sensibility could do.
YouTube hasn’t grown up; its stars are still bickering with each other and getting into boxing matches with Floyd Mayweather. And YouTube creators were caught in various scandals this year. Old videos of Shane Dawson using blackface and derogatory language resurfaced, leading to his channel being demonetized for a period of time. Jenna Marbles left the internet altogether after racially insensitive videos resurfaced. Beauty mogul and YouTuber Jeffree Star found himself in a world of drama over alleged inappropriate past behavior. Jake Paul, well, continued to be Jake Paul.
The platform’s culture didn’t change in one year — but by happenstance, YouTube was no longer the only kid on the block people were paying attention to. In the early days of the pandemic, YouTube felt like old-school YouTube again. Minecraft videos, always popular, seemed to soar even more as people had more time to play and make videos; people returned to daily vlogging; and lo-fi chillhop streams became hangouts for people stuck at home and trying to work. It was a quieter period for YouTube’s creators and a weird moment for anyone who’s tracked the site’s culture. For once, I’m not regularly talking about a severe incident to which a creator contributed. Instead, the greatest problems YouTube faced this year were on the policy side relating to misinformation and polarizing content — in many ways, problems of YouTube’s own making.
I have no doubt that when YouTubers can start hanging out with each other there’ll be more headlines about antics. But for the first time in a few years, a year is ending without a YouTuber’s cataclysmic news cycle as the story of the year within the creator community. I genuinely didn’t think it was possible.
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