Trend Report
4th Week of July
4th Week of July
While there were many tragic news regarding COVID-19 and other accidents, this week’s trending list had some good news that could light up the world a little bit. Landon, who runs the “THIS IS L&S“ channel, has been suffering from cancer in phase 4(which is quite serious) and recently became cancer-free. He shares this news with his family and friends on camera, which is very touching.
On this week’s trending list appeared several videos related to summer. The first video was a summer look book and the second video was about making dairy-free ice cream. Rosanna Pansino’ video was listed again this week, after last week’s “spending 24hrs as a mermaid.” This video was sponsored by a toothpaste brand called Sensodyne. In the beginning of the video, she explained how her teeth got strong enough to bite into ice cream after using the toothpaste. Furthermore, viewers left comments saying that they’re moved by the fact that she shared “non-dairy” ice cream recipes for those who are lactose intolerant.
“Doctor Mike”’s channel is a mega-sized channel with 5.89M subscribers. His channel usually shares information for a healthy diet, but some viewers recently wrote on Reddit that they believe Doctor Mike is actually fatphobic. Throughout the whole video Doctor Mike rebuts to this assumption and expresses how he was disheartened after reading the post. While the Reddit post insists that he is fatphobic, the comment section is full of encouraging comments saying that those who have watched his videos for a long time would know that he is not. Furthermore, his fans mention how this ‘cancel culture’ has been harming the wrong YouTubers. At this point, it has become evident that it is almost impossible to have everyone like your content and that YouTubers should be able to get over such hate in a healthy way.
“Nathan Doan Comedy“ is like the channel “CalebCity”, whose video was on the trending list few weeks ago. Nathan runs a one-man comedy show about relatable situations. His facial expression or voice is often exaggerated, which makes it more fun for the viewers to watch.
There were two YouTubers who were sponsored by Netflix to advertise its original drama, “Old Guard.” Although their videos are about the same drama, their reviews are very different. While “G Movie” focused more on explaining the overall plot with his fast narrative, “Sanago”, a YouTuber who is famous for tricks with his 3D pen, recreated a weapon the main character uses in the drama with his 3D pen. If they did not mention the name of the drama in the video, the viewers could barely notice that they are talking about the same one. As reviewing contents get more similar, these two YouTubers have successfully constructed their concept.
“Kieaker” is a channel that does funny voiceovers on dramas or animations. The channel recently started a new series called “Dongchung-hacho,” and the recent episode of “Which do you do first when cooking ramen? Noodles or the powder?” was listed on the trending list. In the previous episode, the channel also uploaded a video asking whether what you do first when taking a pill. Actually, the matter of putting noodles first or powder first is the same question for Koreans as “cereal first, or milk first?” to Americans. The viewers are actively leaving comments on their opinion, which now has more than 8,000 comments.
Two of “Calary Girl A”’s videos were on the trending list this week. The first video was sending out a photo of Calary Girl to photographers around the world to see the difference in how they edit the photo. She usually uploads a content series of trying out makeup and hairstyle in different countries. However, as filming the series became impossible due to COVID-19, she had to find a similar theme to carry on with the series. She has successfully came up with a pandemic version of the series, which eventually reached higher views than her other videos.
The workout video of Goarosa was listed on the trending list of YouTube Korea this week. Goarosa is a gaming streamer on Twitch and his YouTube Channel "Abdul Ali Goarosa“ has 772k subscribers. He is well known for playing rhythm games and League of Legends on Twitch. He recently decided to begin working out as he is too skinny in an unhealthy way, and has trouble with his posture due to playing games. However, there were some funny moments at the gym as it was his first time ever working out.
“PaperStampInk” was selected as this week’s Creator on the Rise on YouTube US. This channel specializes in stamping and paper crafting and most of the tutorials are quite easy to try at home. Her videos usually have voice overs on the tutorial, which makes the audio sound more clear than just talking while filming. The most common topic in her channel is making a card, which we can all follow. DIY contents are gaining more and more popularity on YouTube as less people go outside for outdoor activities. Furthermore, YouTube made an official statement amid the early outbreak of COVID-19 that they will be promoting more contents done at home or those that encourage people to stay at home. As a result, many DIY channels have been selected as Creator on the Rise on YouTube US.
This channel is run by a couple living in America. Eva is Italian and Harper is American, and they try out Italian food in America. Most of the time, it is Harper tricking Eva into trying the food and it is quite interesting to see a real Italian denying Italian food in America. If their video was just about Eva trying American food and saying, “It’s disgusting!”, then it would have been just another funny video. However, Eva cooks the authentic Italian version of the dish and the couple compares how the two dishes taste different. Eva also shares the recipe on the description box. This is what makes their channel more special. They have added their own specialty in a common type of content, which means that they recreated an already existing content in their own way.
While browsing through the trending list of YouTube US, there was this interesting video about an attorney/Uber driver passing a DWI(driving while intoxicated) checkpoint. In this video, Jesse Bright, a North Carolina attorney, first explains what DWI checkpoints are, what they do, and what we should do as an ordinary citizen. As he approaches the checkpoint, he says, “Just because the police asks a question, doesn’t mean that you have to answer it. You DO have the right to remain silent.” Few minutes later, he arrives at the checkpoint and an officer asks some questions while checking for his ID and license plate. However, he does not say any word, neither “I have the right to remain silent” nor “I will not answer your question”. After all the checking is done, the officer just lets him go. People in the comment section all seemed surprised to see that it is actually OK to not answer to any of an officer’s questions. Jesse Bright runs a YouTube channel called “fiero600” and his past video “POLICE lie to Uber Driver/Attorney” gained 11M views.
“종갓집 며느리(Daughter-in-law)” was selected as this week’s Creator on the Rise on YouTube Korea. The word 종갓집 며느리 means daughter-in-law from the head family. These type of households consider family tradition to be very important so they still insist holding ceremonies or spending holidays with authentic Korean tradition. Women in these families are expected to cook various types of Korean cuisine, thus most of them have good cooking skills. This YouTuber, as a daughter-in-law of the Jong-ga family, uploads recipes of Korean food. Her channel is not about easy recipes, but rather focuses on delivering the correct and traditional recipe. It currently has 45.9k subscribers, and the average view of her videos is around 5k. However, popular videos on her channel has gained more than 500k views and the most popular video reached 882k views. She has successfully constructed her identity among many other cooking channels, as people directly expect her skills to be extraordinary, referring from her channel’s name.
“여자 장타1위 이지은(Lee Ji Eun, No.1 in women’s long drive)“ was also selected as this week’s Creator on the Rise on YouTube Korea. This is also a golf channel as “배재희프로의오늘의골프”, which was last week’s Creator on the Rise. However, Lee Ji Eun’s contents are a little different and special from other typical golf channels. While most golf channels upload a rather serious content focused only on the posture and the skills, her videos include various memes and music, which makes learning golf easier and more fun. Her channel has successfully constructed its own identity among numerous channels run by pro golfers.
Stylist Han Hye Yeon(YT Channel: Shususu TV) and Singer Kang Min Kyung (from Davichi, YT Channel: 강민경) received severe criticism from the public for not addressing whether their YouTube videos and Instagram posts were sponsored by a brand. While Han Hye Yeon admitted that her editing team made a mistake not specifying about the sponsorship, Kang Min Kyung refuted that the brand offered sponsorship after the content was posted online. While Dispatch revealed that she received $15,000~$20,000 from the brand, Kang Min Kyung stated that she have made it clear in her other YouTube videos about sponsorship but for the specific one she did not feel the need to write about it as the brand later reedited her video into their own ad(which she was not expecting at the time of the upload). Her point is that she did not break any law regarding this issue but the viewers and some of her fans do not agree with her. Many are saying that this is not about the law, but about trust. They said that they feel betrayed, and cannot trust her recommendations anymore. Some added that she could have explained to her viewers about how her video later turned into a brand’s ad. On Friday(17th), Han Hye Yeon uploaded an apology video and Kang Min Kyung uploaded an apology post on her Instagram. This issue would not have become this serious if they just added one line saying that the videos are sponsored. It is unclear how long they will be suffering from the backlash.
#1 kelly preston: Kelly Preston, an actress and wife of John Travolta, died Sunday(7/13) at the age of 57 after a two year battle with breast cancer.
#2 grant imahara: Grant Imahara, a American electrical engineer best known for his work on the television series "MythBusters”, died Sunday(7/13) from a brain aneurysm.
#3 nick cannon: Nick Cannon, after getting fired from the show "Wild ‘N Out,” is still keeping his job as host of competition series "The Masked Singer" following his apology for recent anti-Semitic remarks.
#4 john travolta
#5 benjamin keough: Benjamin Keough was the son of Lisa Marie Presley and grandson of the late Elvis Presley. He was found dead in Calabasas, California, on Sunday.
#6 lisa marie presley
#7 ford bronco 2021: Ford unveiled its new “family” of Bronco SUVs online and through a partnership with Disney on ABC, ESPN and National Geographic. The Bronco is one of the most important new vehicles for Ford as it reenters the off-road SUV market for the first time in nearly 25 years.
#8 ford bronco
#9 ruth bader ginsburg: US Supreme Court Justice Ruth Bader Ginsburg has been released from hospital after treatment of a possible infection. The court has said that she underwent an endoscopic procedure.
#10 megan thee stallion: Popular rapper and singer Megan Thee Stallion said on Wednesday that she had been shot during an incident that took place in the Hollywood Hills early Sunday morning.
#1 뉴캐슬 대 토트넘
#2 아스널 대 리버풀
#3 바람의 나라 연
#4 lg 대 롯데
#5 kia 대 삼성
#6 bj 박소은
#7 모더나 주가
#8 sk 대 두산
#9 박소은
#10 이재명
The Twitter accounts of major companies and individuals have been compromised in one of the most widespread and confounding hacks the platform has ever seen, all in service of promoting a bitcoin scam that appears to be earning its creator quite a bit of money. We don’t know how the hack happened or even to what extent Twitter’s own systems may have been compromised — but following the unprecedented hacks of accounts including President Barack Obama, Joe Biden, Elon Musk, Bill Gates, Kanye West, Michael Bloomberg, and Apple, Twitter has confirmed it took the drastic step of blocking new tweets from every verified user, compromised or no, as well as locking all compromised accounts. Twitter says it won’t restore access to their owners “until we are certain we can do so securely.”
On Wednesday evening, the company revealed that its own internal employee tools were compromised and used in the hack, which may explain why even accounts that claimed to have two-factor authentication were still attempting to fool followers with the Bitcoin scam. The account takeovers appear to have subsided, but new scam tweets were posting to verified accounts on a regular basis starting shortly after 4PM ET and lasting more than two hours. Twitter acknowledged the situation after more than an hour of silence, writing on its support account at 5:45PM ET, “We are aware of a security incident impacting accounts on Twitter. We are investigating and taking steps to fix it. We will update everyone shortly.”
The chaos began when Tesla CEO Elon Musk’s Twitter account was seemingly compromised by a hacker intent on using it to run a bitcoin scam. Microsoft co-founder Bill Gates’ account was also seemingly accessed by the same scammer, who posted a similar message with an identical bitcoin wallet address. Both accounts continued to post new tweets promoting the scam almost as fast as they were deleted, and Musk’s account in particular was still be under the control of the hacker as late as 5:56PM ET. A spokesperson for Gates tells Recode’s Teddy Schleifer, “We can confirm that this tweet was not sent by Bill Gates. This appears to be part of a larger issue that Twitter is facing. Twitter is aware and working to restore the account.”
Shortly after the initial wave of tweets from Gates and Musk’s accounts, the accounts of Apple, Uber, former President Barack Obama, Amazon CEO Jeff Bezos, Democratic presidential candidate Joe Biden, hip-hop mogul Kanye West, and former New York City mayor and billionaire Mike Bloomberg, among others, were also compromised and began promoting the scam.
It’s unclear how widespread the operation is, but it appears to have affected numerous major companies and extremely high-profile individuals. That suggests someone, or a group, has either found a severe security loophole in Twitter’s login or account recovery process or those of third-party app — or that the perpetrator has somehow gained access to a Twitter employee’s admin privileges. According to Motherboard, numerous underground hacking circles have been sharing screenshots of an internal Twitter administration tool allegedly used to take over the high-profile verified accounts. Twitter is now removing images of the screenshot from its platform and in some cases suspending users who continue to share it.
One prominent–and useful–application of social video into today’s world is in the do-it-yourself arena. With just a quick search on YouTube or Instagram, one can uncover multitudes of videos explaining how to do everything from changing the oil in your car to cutting your own hair. And while many videos are informative, some are just plain fun to watch. Yeah, you may never actually attempt to make those lotus dumplings, but there’s something soothing about seeing them get made.
Influencer marketing platform CreatorIQ, which was recently recognized as a leader in the latest Forrester New Wave: Influencer Marketing Solutions report, looked at 12 of the most popular DIY hashtags used by Instagram creators with 50,000 or more followers to uncover trends: #diy, #handmade, #doityourself, #homedecor, #craft, #woodworking, #crafts, #decor, #homemade, #diycrafts, #diyhomedecor, and #maker. While you may assume that engagement around DIY content skyrocketed as people were quarantined at home during the coronavirus pandemic, that isn’t the case for all of the top hashtags.
Four hashtags had year-over-year increases across the board from January through May 20 compared to the same date range in 2019: #doityourself, #crafts, #diycrafts, and #diyhomedecor. Some specifics: #doityourself and #crafts saw their biggest year-over-year increases in May–45.10% and 19.07%, respectively–while both #diycrafts and #diyhomedecor saw their biggest increases in January (160.24% and 46.54%, respectively). In general, #diycrafts has been the breakout hashtag for 2020, with consistently large year-over-year increases each month so far this year, the biggest being the aforementioned 160.24% in January. Both the #homemade and #diy hashtags had year-over-year decreases in January and February this year, but both saw increases in March (when stay-at-home orders began to be issued due to the coronavirus pandemic) through May. For the #diy hashtag, starting in March it trended up with a 1.23% year-over-year increase in use. Then, in April, it saw a 15.12% year-over-year increase, and in May, a 23.50% year-over-year increase (as measured May 1-20).
Three hashtags actually saw year-over-year decreases in engagement from January to May: #maker, #decor, and #woodworking. Two others, #handmade and #homedecor, had increases in January (15.67% and 17.70%, respectively) and February (3.37% and 8.43%), but declines from March to May.
Netflix again saw a boom from COVID-19 lockdowns, packing on 10.1 million net new streaming subscribers in the second quarter — easily setting a new Q2 record for the company. But a lighter-than-expected Q3 subscriber forecast and an earnings miss sent the stock down in after-hours trading. The results topped Netflix’s prior forecast of 7.5 million paid-subscriber adds for the period, though several analysts had predicted an even bigger haul. The streamer ended Q2 2020 with 193 million paid members worldwide. “We live in uncertain times with restrictions on what we can do socially and many people are turning to entertainment for relaxation, connection, comfort and stimulation,” the company said in its quarterly shareholder letter.
In announcing Q2 results, the company also said longtime content chief Ted Sarandos has been promoted to co-CEO alongside Reed Hastings, who said the change was part of Netflix’s long-term succession planning.
Netflix also missed expectations for net income. The company posted revenue of $6.15 billion (up 25% year over year) and net income of $1.59 per share. Wall Street analysts on average had pegged the company’s Q2 revenue coming in at $6.08 billion and earnings per share of $1.81. Netflix’s Q2 earnings included two non-cash charges: a $119 million unrealized loss from foreign-exchange remeasurement on its Euro-denominated debt and a $220 million “valuation allowance” for deferred tax assets (due to recent legislation limiting the use of California R&D credits). In the second half of 2020 — after adding 26 million paid net adds in the first half of the year — “we expect less growth for the second half of 2020 compared to the prior year,” the company said. “As we navigate these turbulent circumstances, we’re focused on our members by continuing to improve the quality of our service and bringing new films and shows to people’s screens.”
In discussing competition, Netflix cited the usual streaming suspects (Disney, NBCUniversal, WarnerMedia, Apple, and Amazon) — and also said, “TikTok’s growth is astounding, showing the fluidity of internet entertainment.”