Current  options 

Persona-Based Storytelling in Marketing – Addressing Customer Issues with Relatable Content

Sandra Öffel (Eaton)                                                                                                                                                        

Student Profile: Students majoring in Marketing and/or Information Science, Business, Economics, English, Creative Writing or other relevant disciplines, as well as committed students with a high interest in writing and business. 

Fundraising Principles for a Human Rights NGO: Foundations and Major Donors in Austria and the US

Katharina Hofmann-Sewera, SOS Mitmensch (Human Rights Pressure Group) 

Student Profile:  Undergraduate students in Political Science and/or relevant disciplines. German language skills preferred but not required. 

The use of AI in society and its implications – a comparison between the US and EU

Roger von Laufenberg, Reinhard Kreissl (VICESSE)

Student Profile: Advanced BA students in Sociology, Engineering, Computer Science and/or other relevant disciplines, preferably with an understanding of the basics of Science and Technology Studies (STS) and with an interest in the sociological implications of AI systems. 

Research on & Testing of UI/UX Features as Factors of increased Sales on Online Store Landing Pages

Florian Fazekas, CEO of Fuchsfabrik 

Student Profile: Students majoring in Computer Science, Graphic Design, Information Science or other relevant disciplines. Preference will be given to students with interest and experience working with UI/UX. 

Managing Customer Lifetime Value Successfully

 Marco Macoratti, Head of Sustainable Business Solutions at Mondi Group, Vienna 

Student Profile: Students majoring in Marketing, Information Science, Business, Economics or other relevant disciplines, as well as all students with an interest in sales performance management.