Embedded Files
Introduction
You have been hired to redesign two different company logos! You will select two company logos that you find interesting and redesign them in Adobe Illustrator using the direct selection, shape builder, and other tools used for your Pokemon badges. Consider what your redesign will do for the company and why your chosen logos should be redesigned.
Consider companies who might sell the following services or products:
Food, social media, locations (cities/ parks/ tourism sites), clothing, shopping, technology, entertainment, transportation (car brands, airlines, ride services such as Uber), streaming services, sports, etc.
Rubrics
Research 5 pts-
Complete. All boxes of the research sheet are filled out, written out in two or more full sentences, and meet the word/ sentence requirement. (2 points)
Paragraph describes why you think these companies need a new logo and what are your thoughts in terms of the process for redesigning these logos in at least 100 words. (2 points)
At least 1 reference site should be included. (1 point)
Logo Redesign-
Presentation 2pts-
Documents are 6in x 8in (0.5 point)
Exported as a .jpeg at 300ppi (0.5 point)
Each design requires its own document- total of 2 docs (1 point)
Design 6pts-
In Adobe Illustrate, students MUST use the SHAPE BUILDER tool in addition to any other tools needed to create their design. (1 point)
Logos can be your own variation or complete new symbol, but no direct copies from an existing variation. (1 point)
Must use two separate companies with one redesigned logo each for a total of 2 logos are required. (4 points)
Mastery- 2pts
Include a “palette” below each design displaying color swatches of the colors/ values you used for your redesign using the eye dropper tool. Colors should be aligned and in square format (think paint swatches). (1 point)
Add a short text description (in the document) next to each design explaining what you changed or modified compared to existing past logos from this company. (1 point)
Instructions-
Part 1- Research - 5 points
You must select two logos from separate companies and gather information on them. Please use the research document posted in google classroom and find the following information
The name of the company
How long has the company been around
What the companies' product or service is
How many variations of their logo have existed (provide photos if available)
What colors are used for the logo
Also please include in a separate short paragraph of at least 100 words-
Why you chose these logos
And what you think rebranding a logo can do for the company (and why you think this company needs a new logo)
*** Further Directions can be found on Research Sheet***
-Upload to your student website
Part 2- Design
Once you have selected your two logos and completed your research, begin redesigning these logos.
The logo can pay tribute to past logos in both form and color scheme, but cannot be a direct copy of any past logo.
Consider things such as current trends (matte coloring, flat colors, less bright and flashy and more minimalistic, even vintage) and decide if you think the company logo should go in this direction.
You will be using the same tools as your Pokemon badge project- Selection, sub selection, shape builder, etc. You will also use your knowledge of selecting colors and finding different values in Adobe Illustrate.
Critique Rubric-
8 points for
-Adding two logo designs to shared class slideshow
- Ask two questions to a peer presenting their project or give two comments in class or on their work (or mix and match comment and question)
No “I like____” statements
Automatic 10 is given if you- Present your designs to the class at the front of the room and answer any questions/ comments they may have.
Slides are below
Page updated
Google Sites
Report abuse