Developing Public Website Content

Discuss and describe the content

Before you get started developing content, share details with the communications and marketing manager to provide background for your web page. 

• Describe the program or page.

• Why was it developed or is it needed?

• Who is the target audience?

• What is the benefit to the audience in consuming this content (e.g., understanding career options post graduation)?

• When does the page need to launch?

• Do you have any students or alumni who would be willing to provide a testimonial?

Develop web content

1. Work with the communications and marketing manager to develop content for your page. This process starts by first describing and discussing the program.

2. Next, share whatever documents you have on the program with Amanda Nelson, the communications and marketing manager (achavis@umn.edu). (e.g., PCAS info).

3. The communications and marketing manager will ask some clarifying questions and begin drafting content. 

4. You'll be given content to review in a Google Document and to share with stakeholders. If time allows, it's a good idea to share this content with students for their perspective. 

5. Finally, the content will be drafted to the website for one last review before it is published live on the site.