UCSD Speech and Debate

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.