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V. GOOGLE ADS MEASUREMENT CERTIFICATION
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Course 1 - Turn Business Objectives Into Marketing Goals
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Determine Your Business Goals
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Define Your Marketing Objectives
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Create Ads for Each Stage of the Customer Journey
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Course 2 - Define Your Marketing Objectives
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Discover Conversion Measurements
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Adopt Sitewide Tagging
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Set up Auctions for Sales and Lead Generation
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Value Impact with Attribution and Experiments
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Course 3 - Evaluate Results and Take Action
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Evaluate Campaign Performance
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Explore Optimization
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Analyze Conversion Data
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Understand Data Discrepencies
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Improve Campaign Performance
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IV. GOOGLE ADS APP CERTIFICATION
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Course 1 - Understand the Apps Ecosystem
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Course 2 - Google App Campaigns
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Explore Google App Campaigns
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Define Your App Campaign Goal
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Measure What Matters in App Campaign
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Begin With App Campaign Settings
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Course 3 - Discover Guidance for Making Effective App Creative
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Course 4 - Demonstrations
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Setting Third Party Link IDs
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Importing Conversion Values
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Firebase Integration
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Course 5 - Elevate Your App Campaign
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The Role of the Marketer in App Campaigns
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Guide the Machine for a Better App Campaign
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Understand Your App Campaign Results
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Optimize the App Experience
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Expand App Reach Accorss Markets
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III. GOOGLE ADS VIDEO CERTIFICATION
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Course 1 - Discover Why Users and Creators Choose YouTube
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Control How Data is Used in Google Analytics
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Combine Business Data in Google Analytics
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Course 2 - Discover Why Advertisers Choose YouTube
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Course 3 - How YouTube Keeps Brands Safe and Ensures Suitability
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Course 4 - Prioritize Marketing Objectives for Video Campaigns
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Course 5 - Video Campaigns for Awareness
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Create Video Campaigns for Awareness
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Explore Audience Solutions for Awareness Goals
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Get to Know Awareness Video Ad Formats
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Plan Awareness Video in Reach Planner
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Increase Awareness with Video Bidding Solutions
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Evaluate Performance with Awareness Measurement Solutions
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Course 6 - Video Campaigns for Consideration
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Create Video Campaigns for Consideration
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Explore Audience Solutions for Consideration Goals
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Get to Know Considerations Video Ad Formats
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Plan Awareness Video in Reach Planner
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Grow Consideration with Video Bidding Solutions
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Evaluate Performance with Consideration Measurement Solutions
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Course 7 - Video Campaigns for Action
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Create Video Campaigns for Action
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Get to Know Action Video Ad Formats
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Drive Action with Video Bidding Solutions
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Explore Audience Solutions for Action Goals
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Evaluate Performance with Action Measurement Solutions
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Optimize Video Action Campaigns
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Course 8 - Understand the Importance of Video Creative Effectiveness
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Course 9 - Discover Google's ABCSs of Effective Creative
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II. GOOGLE ADS DISPLAY CERTIFICATION
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Course 1 - Grow Your Business with Google Ads
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Get to Know Google Ads
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Support Your Business Goals with Google Ads
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Course 2 - Identify Campaign Types on Google Display Ads
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Display Advertising on Google Display Ads
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Display Campaign Types
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Course 3 - Reach Users on Google Display Ads
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Display Targeting
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Build Awareness
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Influence Consideration
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Drive Action
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Course 4 - Increase Efficiency with Automated Bidding
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What is Automated Bidding?
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Benefits of Google Ads Smart Bidding
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Course 5 - Deliver the Right Message on Google Display Ads
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Display Ad Formats
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Responsive Display Ads
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Uploaded Ads
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Course 6 - Increase Conversions with Performance Planner
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Why You Should Plan for Performance with Performance Planner
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How to Use Performance Planner
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Take Action with Performance Planner
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I. GOOGLE ADS MEASUREMENT CERTIFICATION
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Course 1 - Get Stated with AI-Powered Search Campaigns
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Discover AI-Powered Search Ads
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Recognize the Value of AI-Powered Search Ads
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Create Your Google Analytics Account and Property
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Course 2 - Understand the Google Ads Auction
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Get to Know the Google Ads Auction
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Course 3 - Engage Users with AI-Powered Search Ads
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Create a Keyword Strategy to Reach Users
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Unlock New Opportunities with Broad Match
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Course 4 - Reach Your Users with Responsive Search Ads
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Engage Users with AI-Powered Creative
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Enhance Ads with Assets
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Enhance Relevance through Customized Creative
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Course 5 - Explore AI-Powered Search Ads Bid Strategies
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Explore Bid Strategies with Search
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Understand How Value-Based Bidding Works
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Create Search Ad Bid Strategies
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Boost Conversion-Based Strategies in Search
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Grow Customer Value with Value-Based Bidding
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Course 6 - Use Tools to Help Your Business Grow
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Apply Recommendations Automatically
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Optimize Budgets with Performance Planner
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Course 7 - Optimize AI-Powered Search Campaigns Based on Business Objectives
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Discover the Value of Optimization Score
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Multiply Results with AI-Powered Search and Performance Max Campaigns
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