BACK

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Social Media Specialist Intern

Link to SCB Management Consulting Website

SCB Management Consulting provides services such as project and program management to government organizations.

Evaluated effectiveness of page posts to analyze how to optimize calendaring, content ideation, and creative designs.
Conducted data reporting by creating a social media dashboard using Excel to monitor performance of page posting.
Formulated a client persona in reference to government agencies as a representation of social media target audiences.
Increased monthly average impressions by 76.49% by crafting and posting in total 21 graphics and texts in 4 months.

Ending Position: Social Media Intern - [December 2023 - May 2024]

⟐ HOLISTIC FRAMEWORK: B2B ORGANIC SOCIAL MEDIA MARKETING ⟐

➣ OBJECTIVE #1:

OPTIMIZATION VIA EVALUATING EFFECTIVENESS
Campaign performances were optimized via data analytics in which I evaluated the effectiveness of past month performances and extracted success decisions to be focused on next campaign cycles.

➣ OBJECTIVE #2:

OPTIMIZATION VIA TARGETING CLIENT PERSONA
Campaigns were targeted to the right audience by researching into our main current clients and creating client persona which was used to decide our marketing objectives and content categories.

➣ OBJECTIVE #3:

CHARACTERISTICS OF B2B ORGANIC CAMPAIGNS
Since this was intended for organic social media operation for B2B SMB, there was no need for either media buying and targeting techniques which enhances performance of advertisements.

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SOCIAL MEDIA INTERN TASK LANDSCAPE: PRESENTED TO IMPLEMENT ANALYTICS

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OVERVIEW OF TECH SALES AT IBM

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LINK TO VIDEO PRESENTATION

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⟐ INSIGHT #1 - PERFORMANCE OPTIMIZATION: EVALUATING CONTENT EFFECTIVENESS ⟐

➣ OBJECTIVE #1:

PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:

CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:

SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

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RAISING EFFECTIVENESS VIA EXPERIMENTS VISUALIZATION

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KEY PERFORMANCE INDICATORS: [i] _______________ [ii] ________________ [iii] ____________________ [iv] _________________________

DESCRIPTION

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FIGURE 1: RED HAT SALES BUSINESS UNIT STRUCTURE OVERVIEW

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FIGURE 1 DESCRIPTION

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TITLE

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TITLE

⇒ ____________ ⇐

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FIGURE 2: POSITIONS IN RED HAT [i] COMMERCIAL DIVISION [ii] TERRITORY LEVEL

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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IBM SALES BUSINESS UNIT STRUCTURE OVERVIEW

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FIGURE 3 DESCRIPTION

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TITLE

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TITLE

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AREAS OF OPTIMIZATION: [i] CONTENT CALENDARING [ii] CONTENT IDEATION [iii] CONTENT DESIGN [iv] _____________________________

[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

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TITLE

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DATA ANLYTICS FRAMEWORK: [i] EXPERIMENTAL QUESTION [ii] IDENTIFYING VARIABLES [iii] DATA IMPORTING [iv] ______________________

[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

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TITLE

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CAUSATION CONFIRMATION: [i] COUNTERFACTUAL [ii] INTRUMENTS FOR CONTROL [iii] ___________________________________________

[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

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TITLE

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DATA MODEL TYPES: [i] BAR GRAPHS [ii] LINE GRAPHS [iii] ____________________________________________________________________

[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

SAMPLE PRESENTATION: [i] ____________________ [ii] _________________ [iii] _________________________________________________

[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES

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FIGURE 1: CONTENT CATEGORIES PERFORMANCE

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2: CONTENT CATEGORIES PERFORMANCE

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FIGURE 2 DESCRIPTION

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TITLE

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

SAMPLE PRESENTATION: [i] ____________________ [ii] _________________ [iii] _________________________________________________

[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES

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FIGURE 1: CONTENT CATEGORIES PERFORMANCE

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2: CONTENT CATEGORIES PERFORMANCE

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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EVALUATING EFFECTIVENESS

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LINK TO VIDEO PRESENTATION

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RUNNING 2 QUARTERS SIMULTANEOUSLY + ACHIEVE WITHIN 3% RANGE FINAL FORECAST

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LINK TO VIDEO PRESENTATION

A

⟐ INSIGHT #2 - PERFROMANCE MONITORING: DATA REPORTING WITH EXCEL DASHBOARD ⟐

➣ OBJECTIVE #1:

PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:

CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:

SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

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PERFORMANCE MONITORING VIA DATA REPORTING - DASHBOARD WITH EXCEL

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DASHBOARD COMPONENTS: [i] __________________ [ii] ________________ [iii] ____________________ [iv] _________________________

DESCRIPTION

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FIGURE 1: RED HAT SALES BUSINESS UNIT STRUCTURE OVERVIEW

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2: POSITIONS IN RED HAT [i] COMMERCIAL DIVISION [ii] TERRITORY LEVEL

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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IBM SALES BUSINESS UNIT STRUCTURE OVERVIEW

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

HOW TO MONTHLY UPDATE DASHBOARD: [i] __________________________________________ [ii] _________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

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FORECASTING AND SETTING NEXT MONTH TARGET KPIS: [i] ______________________________ [ii] ________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

SAMPLE PRESENTATION: [i] ____________________ [ii] _________________ [iii] _________________________________________________

[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES

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FIGURE 1: CONTENT CATEGORIES PERFORMANCE

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2: CONTENT CATEGORIES PERFORMANCE

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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RUNNING 2 QUARTERS SIMULTANEOUSLY + ACHIEVE WITHIN 3% RANGE FINAL FORECAST

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LINK TO VIDEO PRESENTATION

A

⟐ INSIGHT #3 - MARKET RESEARCH: MARKETING PERSONA FORMULATION & SWOT ANALYSIS ⟐

➣ OBJECTIVE #1:

PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:

CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:

SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

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INSIGHT #3: MARKET RESEARCH: SWOT ANALYSIS & CLIENT PERSONA FORMULATION

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MARKETING PERSONA: [i] PROCUREMENT FORECAST [ii] HISTORICAL CONTRACTS [iii] GOVERNMENT ORGANIZATION WEBSITE [iii] ________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

REPORT ANALYSIS: [i] PROCUREMENT [ii] GOVERNMENT ORGANIZATION WEBSITE [iii] _____________________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

CLIENT PERSONA: [i] ___________________________ [ii] ________________ [iii] ____________________ [iv] _________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

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SWOT ANALYSIS: [i] _________________________________________________ [ii] _______________________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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RUNNING 2 QUARTERS SIMULTANEOUSLY + ACHIEVE WITHIN 3% RANGE FINAL FORECAST

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LINK TO VIDEO PRESENTATION

A

⟐ ACTIONS #1 - CAMPAIGN: [i] STRATEGIES [ii] IDEATION [iii] CALENDARING [iv] DESIGN ⟐

➣ OBJECTIVE #1:

PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:

CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:

SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

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ACTION #1: CAMPAIGN MANAGEMENT

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STRATEGIES: [i] MARKETING OBJECTIVES [ii] CONTENT CATEGORIES [iii] ____________________________ [iv] _________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

CALENDARING: [i] ___________________________________________________ [ii] _______________________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: PAGE POST CALENDARING - WRIKE

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2: PAGE POST DRAFT SAVING - MICROSOFT TEAMS

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

DESIGN: [i] ________________________________________________________ [ii] ________________________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

DESIGN: [i] ________________________________________________________ [ii] _______________________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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RUNNING 2 QUARTERS SIMULTANEOUSLY + ACHIEVE WITHIN 3% RANGE FINAL FORECAST

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LINK TO VIDEO PRESENTATION

A

⟐ ACTIONS #2 - MEDIA: SOCIAL MEDIA INTEGRATION WITH OTHER MEDIA CHANNELS ⟐

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ACTION #2: SOCIAL MEDIA CHANNEL INTEGRATION WITH EMAIL NEWSLETTER

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➣ OBJECTIVE #1:

PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:

CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:

SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

SOCIAL MEDIA + SOCIAL MEDIA: [i] LINKEDIN + FACEBOOK [iii] _____________________________ [iv] ________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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SOCIAL MEDIA + ADVERTISING: [i] ______________________________________________ [ii] ______________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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SOCIAL MEDIA + EMAIL NEWSLETTER: [i] ________________________________________ [ii] ______________________________________

FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION

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RUNNING 2 QUARTERS SIMULTANEOUSLY + ACHIEVE WITHIN 3% RANGE FINAL FORECAST

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LINK TO VIDEO PRESENTATION

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