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HOJOON KWEON
  • HOME
  • ROADMAP
  • INVOLVEMENTS
    • Technical Sales Engineer
      • Sales Engineering
    • Account Executive Intern
      • Tech Sales Diagram
      • Partner Program
      • Container and Kubernetes
      • OpenShift and Hybrid Cloud
      • Business Value Framework
    • Social Media Specialist Intern
      • Social Media Management
      • Evaluating Effectiveness
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      • Verbal Communication
  • ACADEMICS
    • UC San Diego
      • Senior Year [Current]
        • MGT 71 *
        • MGT 111 *
        • MGT 151R *
        • MGT 153 *
        • MGT 181 *
        • MGT 3 *
        • MGT 105
        • PHIL 158
        • MATH 20C *
      • Junior Year
        • GPIM 420 *
        • MGT 171R *
        • MGT 107 *
        • MGT 164 *
        • MGT 166 *
        • MGT 172
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      • Sophomore Year
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  • PROJECTS
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        • The Dao of the Merchant
        • The Hard Thing About Hard Things
        • Delivering Happiness
        • The Prince
        • Psychology of Persuasion
        • You Can Negotiate Anything
        • Romance of the Three Kingdoms
        • The Art of War
        • Sapiens: A Brief History of Humankind
        • Homo Deus: A Brief History of Tomorrow
      • Philosophy
        • Laozi
        • Zhuangzi
        • Mozi
        • Kongzi
        • Mencius
        • Xunzi
        • Han Feizi
        • Sun Tzu
        • Socrates
        • Plato
        • Aristotle
        • Siddhartha Gautama
        • Karl Marx
        • John Locke
        • Friedrich Nietzche
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        • Hybrid
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  • More
    • HOME
    • ROADMAP
    • INVOLVEMENTS
      • Technical Sales Engineer
        • Sales Engineering
      • Account Executive Intern
        • Tech Sales Diagram
        • Partner Program
        • Container and Kubernetes
        • OpenShift and Hybrid Cloud
        • Business Value Framework
      • Social Media Specialist Intern
        • Social Media Management
        • Evaluating Effectiveness
      • Experimental Data Analyst
        • Research Components
        • Hypothesis Testing
        • Experimental Design
        • Data Collection
        • Statistical Analysis
        • Research Set-Up
      • Behavioral Research Assistant
        • Behavioral Research
      • KSEA-YG UC San Diego
        • Organizational Leadership
        • Trust and Power
        • Innovation and Motivation
        • Decision-Making Rights
        • Role of a Leader
      • UCSD Speech and Debate
        • Verbal Communication
    • ACADEMICS
      • UC San Diego
        • Senior Year [Current]
          • MGT 71 *
          • MGT 111 *
          • MGT 151R *
          • MGT 153 *
          • MGT 181 *
          • MGT 3 *
          • MGT 105
          • PHIL 158
          • MATH 20C *
        • Junior Year
          • GPIM 420 *
          • MGT 171R *
          • MGT 107 *
          • MGT 164 *
          • MGT 166 *
          • MGT 172
          • MGT 106
          • MGT 108R
        • Sophomore Year
          • MGT 103
          • INTL 102
          • INTL 101
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          • * MATH 18
          • COGS 9
          • MATH 20B
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          • DSC 10
          • MGT 5
          • MGT 4
      • Academic Certifications
        • IT Ecosystem
          • IT Fundamentals
          • LLM and Agentic AI
          • Cloud Computing
          • Semiconductor
        • IBM Portfolio
          • IBM Quantum
          • Software
            • Watsonx AI
            • Data and Analytics
            • Technology Business Management
            • Integration
            • DevOps
          • Infrastructure
            • Mainframe
            • Power
            • Storage
          • Acquisition
            • Confluent
            • HashiCorp
            • Red Hat
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          • Red Hat Sales Training
          • IBM Sales Training
          • Salesforce CRM
          • Prospecting
        • Data Analytics
          • Data Analytics
          • Microsoft Power BI
          • Programming
          • Marketing Analytics
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          • The Trade Desk
          • Google Analytics
          • Google Ads
          • Amazon Ads
    • PROJECTS
      • Personal Projects
        • Business
          • The Dao of the Merchant
          • The Hard Thing About Hard Things
          • Delivering Happiness
          • The Prince
          • Psychology of Persuasion
          • You Can Negotiate Anything
          • Romance of the Three Kingdoms
          • The Art of War
          • Sapiens: A Brief History of Humankind
          • Homo Deus: A Brief History of Tomorrow
        • Philosophy
          • Laozi
          • Zhuangzi
          • Mozi
          • Kongzi
          • Mencius
          • Xunzi
          • Han Feizi
          • Sun Tzu
          • Socrates
          • Plato
          • Aristotle
          • Siddhartha Gautama
          • Karl Marx
          • John Locke
          • Friedrich Nietzche
        • Golf
          • Iron
          • Driver
          • Hybrid
          • Wedge
          • Putter
        • Productivity
          • Workout Routine
          • Circadian Rhythm
          • Weekly Schedule
          • Information Organization
      • Technology Projects
        • Marketing Technology
          • MarComm Campaign
          • Remarketing Method
        • Artificial Intelligence
        • Cloud Infrastructure
        • Quantum Computing
        • System Semiconductor
        • Memory Semiconductor
      • Career Projects
        • Interview Preparation
        • Personal Reflection
        • Job Applications
        • GRE Preparation
    • ATHLETICS
    • RESUME

   

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Technical Sales Engineer

  

NEXT

⇪

Link to IBM Corporation Website

TITLE

  • IBM PRODUCT + IT TECHNOLOGY FUNDAMENTALS + IT ECOSYSTEM

  • BUSINESS VALUE FRAMEWORK : FINANCIAL MODELING + VALUE ARTICULATION + DEAL STRATEGIES

  • CLIENT BUSINESS AND PAIN POINT ANALYSIS + RELATIONSHIP MANAGEMENT

  • IBM EFFORT IN HYBRID CLOUD + ARTIFICIAL INTELLIGENCE + QUANTUM = LEADING INTO IBM ECOSYSTEM

Incoming Position: Technical Sales Engineer, i.e., Brand Technical Specialist - [Starting July 2026]


  ⟐ HOLISTIC FRAMEWORK: ___________________________________ ⟐  

➣ OBJECTIVE #1:  

  • ALL OPPORTUNITIES VIA PIPELINE MANAGEMENT

  • A major task of territory account executive is to manage and grow all opportunities to meet the quarterly sales quota by setting a pipeline to be 2.7x the amount of expected sales quota forecast.

➣ OBJECTIVE #2:  

  • EACH OPPORTUNITY WITH E2E DEAL PROCESSES

  • To achieve a sales quota, individual opportunity has to be successful by progressing and closing the deal throughout the end-to-end client-facing stages starting from prospecting until expansion.

➣ OBJECTIVE #3:  

  • DEAL METHODOLOGIES FOR DEAL PROGRESSION

  • During the processes of progressing deal on each opportunity, three main deal methodologies can be used: solution/consultative selling framework, negotiation tactics, and relationship/partnership.

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TITLE

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TITLE

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LINK TO VIDEO PRESENTATION [IN PROGRESS]

A


 ⟐ TITLE ⟐ 

➣ OBJECTIVE #1:  

  • SELLING PATHWAYS AND DISCOUNTS / MARGINS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:  

  • TERRITORY UNIT PIPELINE GROWTH OBJECTIVES

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:  

  • PIPELINE MANAGEMENT ALONG WITH FORECAST

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

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TITLE

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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


EXPLANATION OF PURCHASE PATHWAY


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CONTENT DESCRIPTIONS

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Section 1: All Software Delivery Programs Explained

⇒ The importance of leading with business value in customer engagements by prioritizing key value drivers with the Red Hat Business Value Framework. ⇐

Section 2A: Red Hat Partner Program - On-Premise Deployment

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 2B: Red Hat Partner Program - Cloud Access Deployment

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3A: Red Hat Certified Cloud and Service Provider (CCSP) Program - Cloud Marketplace

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3B: CCSP Program Discount and Margin Calculation

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3C: Difference in Subscription Model Between Cloud Access Program vs. CCSP Program

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 4: Red Hat Embedded Program - Red Hat as Original Equipment Manufacturer [OEM]

⇒ To establish Red Hat as a technology-enabling partner by using the business value map to showcase how solutions enable strategic business objectives. ⇐

Section 5: Red Hat Global Systems Integrators Program

⇒ How to quantify the potential impact of Red Hat solutions using customer metrics and KPIs, applying extracted value to build and tailor the value brief. ⇐

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SECTION 1: ALL SOFTWARE DELIVERY PROGRAMS EXPLAINED

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Pathways to Purchase Red Hat

⇒ 1. Marketplace: Go online and buy Red Hat products at listed price [MSRP: Manufacturer's Suggested Retail Price]; for small accounts with low-volume purchases. ⇐

⇒ 2. Direct Selling: A client buys directly from Red Hat and receives implementation service from Red Hat Consulting; esepcially for the biggest and credible accounts. ⇐

⇒ 3. Partner Program: Purchase through channels [Client - Reseller - Distributor - Red Hat] under standard [15%] discounted price; for most accounts at territory level. ⇐

⇒ 4. Cloud Marketplace: Buy through the cloud service provider [CSP] to deploy Red Hat Products at predetermined cloud; often on committed spend for this pathway. ⇐

⇒ + Embedded?: _________________________________________________________________________________________________________________________ ⇐

⇒ + Global System Integrators?: ____________________________________________________________________________________________________________ ⇐

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SECTION 2A: RED HAT PARTNER PROGRAM - ON-PREMISE DEPLOYMENT

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SECTION 2A DIAGRAM EXPLAINED

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Main Reasons of Using Distribution Channel

⇒ 1. Mitigate Financial Risk: To sign a contract directly with the client can be risky in terms of financial risk (not meeting purchase order). ⇐

⇒ 2. Expand Red Hat Reach to Partner Network: The partners have their pre-worked partnerships, which Red Hat can use to prospect new opportunity. ⇐

⇒ 3. No Need for Implementation Consulting: Since the partner's whole revenue model is based on getting implementation, no need for huge Red Hat Consulting.⇐

⇒ 4. Difficulty of Getting Into Vendor List of Procurement Unit: It usually takes 1-6 months to get into vendor list of client although deal is done; partner is already in. ⇐

⇒ 5. Clients Rely on One Partner: Clients want 1 partner to know who they would bring the problem to; they do not want multiple channel of purchase which is difficult. ⇐

⇒ IMPORTANCE: MOST OF THE ACCOUNT EXECUTIVES MEETINGS AND NEGOTIATIONS HAPPEN IN DISTRIBUTION CHANNEL LANDSCAPE. ⇐

Channel Interaction #1: Distribution Channel Workflow

⇒ Chain: Client -- Reseller [Partner] -- Distributor -- Red Hat ⇐

⇒ Purchase Order Flow: [i] Client to Reseller [ii] Reseller to Distributor [iii] Distributor to Red Hat ⇐

⇒ Product Provision Flow: [i] Red Hat to Distributor [ii] Distributor to Reseller [iii] Reseller to Client ⇐

Channel Interaction #2: Channel Margins Calculation

⇒ ________________: _______________________________________________________________________________. ⇐

⇒ ________________: _______________________________________________________________________________. ⇐

Negotiation Situation #1: Client Budget Limitation

⇒ ________________: _______________________________________________________________________________. ⇐

⇒ ________________: _______________________________________________________________________________. ⇐

Negotiation Situation #2: Opportunity Brought by Partner

⇒ ________________: _______________________________________________________________________________. ⇐

⇒ ________________: _______________________________________________________________________________. ⇐

Negotiation Situation #3: Opportunity Brought by Red Hat

⇒ ________________: _______________________________________________________________________________. ⇐

⇒ ________________: _______________________________________________________________________________. ⇐

Discount Pricing #1: Standard Discount + Deal Registration

⇒ Selling Via Distribution Channel Results in Discount: [i] Standard Discount is 15% of MSRP [ii] Additional 20 - 36% discount for Deal Reg. ⇐

⇒ Deal Registration is Activated Under 2 Scenarios - #1: Partner found the opportunity and reached out to Red Hat to make a deal for the client. ⇐

⇒ Deal Registration is Activated Under 2 Scenarios - #2: Red Hat found the opportunity, but still gives deal reg in exchange of new opportunities. ⇐

Discount Pricing #2: Deal Reg + Tiered Partner Program

⇒ For the Deal Registration, the amount of discount is determined by the extent the partner knows about Red Hat [Red Hat Certifications] ⇐

⇒ 1. PPA - 36% Discount: _____________________________________________________________________________________. ⇐

⇒ 2. Premium - xx% Discount: _________________________________________________________________________________. ⇐

⇒ 3. Advanced - xx% Discount: _________________________________________________________________________________. ⇐

⇒ 4. Ready - 20% Discount: ____________________________________________________________________________________. ⇐

Value #1: Partner to Client

⇒ 1. Red Hat Implementation: Partners make Statement of Work [SOW] to implement Red Hat products to the client: This is their main revenue stream. ⇐

⇒ SOW Explained: They convert number of hours (time) and turn them into money that they will charge the client. ⇐

⇒ Red Hat Consulting: Red Hat Consulting exists to implement, Red Hat gives out partners the job for relationship. ⇐

⇒ 2. Available Partnerships and Trust in Their Network: _______________________________________________________________________________/⇐

⇒ Regional Strength: ____________________________________________________________________________. ⇐

⇒ Supporting All IT to Client: ____________________________________________________________________. ⇐

⇒ 3. Financial Risk of Making a Direct Deal With Client: _______________________________________________________________________________. ⇐

⇒ Red Hat Account Credibility Check: Normally, Red Hat goes through assessing financial credibility of accounts to ensure their ability to pay the purchase order. ⇐

⇒ Risk of Credibility Issues: What if their business is suddenly gone? What if the PO does not go through or not met? What is the business gets weakened suddenly? ⇐

Value #2: Distributor to Partner

⇒ ________________: _______________________________________________________________________________. ⇐

⇒ ________________: _______________________________________________________________________________. ⇐

Value #3: Distributor to Red Hat

⇒ 1. Financial Functionalities: ____________________________________________________________________________________________________. ⇐

⇒ Since distributors are normally to combine the technology to create one product, e.g., a server, why are they needed for software? ⇐

Value #4: Partner to Red Hat

⇒ ________________: _______________________________________________________________________________. ⇐

⇒ ________________: _______________________________________________________________________________. ⇐

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SECTION 2B: RED HAT PARTNER PROGRAM - CLOUD ACCESS DEPLOYMENT

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---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

SECTION 2B VISUALIZATION EXPLAINED

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Opportunity #1: Transition From CCSP Program to Partner Program

⇒ Report: Red Hat receives a quarterly report history from CCPs, which is then used for Red Hat sellers to contact these accounts to check upon. ⇐

⇒ Benefit of Transitioning From CCP to Distribution Channel: Clients have flexibility to deploy Red Hat products to any cloud of their choice, not only one. ⇐

Opportunity #2: Cloud Committed Spend and Red Hat

⇒ Since clients who are contracted to CCSP needs to spend x amount of money on cloud deployment and update in an year, Red Hat finds opportunities at the end of year. ⇐

⇒ Report: Since CCPs send their quarterly history of Red Hat purchasers, Red Hat can contact those accounts for money left in CCSP to explore modernized technology. ⇐

CCP Reporting to Red Hat on Product Sales

⇒ CCP reports to Red Hat after the end of quarter about which account, which product, to what extent, etc. ⇐

⇒ Limitation in Current CCP Reporting: Account Executives need to individually open up a page for individual accounts. ⇐

AE Need #1: Aggregated Report for Client Transition to Distribution Channel

⇒ Based on CCSP Report to Red Hat at the end of quarter, a report to let Account Executives simply know about Red Hat transactions on CCP. ⇐

⇒ PURPOSE: TO PROVIDE EASIER OVERVIEW OF WHO ARE PURCHASING RED HAT PRODUCTS THROUGH CLOUD COMPUTING PROVIDERS. ⇐

AE Need #2: Aggregated Report for Remaining Cloud Committed Spend at EOY

⇒ Forecast Report: A forecast based on last year and previous years to find out "accounts with a lot of cloud committed spend left at the end of year." ⇐

⇒ Availability Report: A report to let the Account Executives know about the current expenditure of accounts and amount left from committed spend. ⇐

⇒ PURPOSE: TO PROVIDE COMPILED INSIGHT ON WHO HAS MONEY LEFT IN COMMITTED SPEND AT EOY TO SPEND ON MODERNIZATION. ⇐

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SECTION 4: OPPORTUNITY PROSPECTING IN DIFFERENT SELLING PATHWAYS

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

SECTION 4 VISUALIZATION EXPLAINED

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: _______________________

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Section 1: All Software Delivery Programs Explained

⇒ The importance of leading with business value in customer engagements by prioritizing key value drivers with the Red Hat Business Value Framework. ⇐

Section 2A: Red Hat Partner Program - On-Premise Deployment

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 2B: Red Hat Partner Program - Cloud Access Deployment

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

SECTION 1: ALL SOFTWARE DELIVERY PROGRAMS EXPLAINED

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGSEURE 1 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 2 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 2 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 3 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 3 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: _______________________

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Section 1: All Software Delivery Programs Explained

⇒ The importance of leading with business value in customer engagements by prioritizing key value drivers with the Red Hat Business Value Framework. ⇐

Section 2A: Red Hat Partner Program - On-Premise Deployment

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 2B: Red Hat Partner Program - Cloud Access Deployment

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3A: Red Hat Certified Cloud and Service Provider (CCSP) Program - Cloud Marketplace

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3B: CCSP Program Discount and Margin Calculation

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3C: Difference in Subscription Model Between Cloud Access Program vs. CCSP Program

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 4: Red Hat Embedded Program - Global Independent Software Vendor

⇒ To establish Red Hat as a technology-enabling partner by using the business value map to showcase how solutions enable strategic business objectives. ⇐

Section 5: Red Hat Global Systems Integrators Program

⇒ How to quantify the potential impact of Red Hat solutions using customer metrics and KPIs, applying extracted value to build and tailor the value brief. ⇐

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

SECTION 1: ALL SOFTWARE DELIVERY PROGRAMS EXPLAINED

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FIGURE 1 DESCRIPTION

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[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: _______________________

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Section 1: All Software Delivery Programs Explained

⇒ The importance of leading with business value in customer engagements by prioritizing key value drivers with the Red Hat Business Value Framework. ⇐

Section 2A: Red Hat Partner Program - On-Premise Deployment

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 2B: Red Hat Partner Program - Cloud Access Deployment

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3A: Red Hat Certified Cloud and Service Provider (CCSP) Program - Cloud Marketplace

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3B: CCSP Program Discount and Margin Calculation

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 3C: Difference in Subscription Model Between Cloud Access Program vs. CCSP Program

⇒ The process of finding customer goals which RH can deliver tangible values, [i] from defining a value hypothesis [ii] to validating it with stakeholders. ⇐

Section 4: Red Hat Embedded Program - Global Independent Software Vendor

⇒ To establish Red Hat as a technology-enabling partner by using the business value map to showcase how solutions enable strategic business objectives. ⇐

Section 5: Red Hat Global Systems Integrators Program

⇒ How to quantify the potential impact of Red Hat solutions using customer metrics and KPIs, applying extracted value to build and tailor the value brief. ⇐

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

SECTION 1: ALL SOFTWARE DELIVERY PROGRAMS EXPLAINED

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FIGURE 1 DESCRIPTION

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DESCRIPTION


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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


TEAM STRUCTURE AND CROSS FUNCTIONALITIES


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: RED HAT SALES BUSINESS UNIT STRUCTURE OVERVIEW

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FIGURE 1 DESCRIPTION

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TITLE

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TITLE

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LINK TO VIDEO PRESENTATION [IN PROGRESS]

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

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LINK TO VIDEO PRESENTATION [IN PROGRESS]

A


 ⟐ TITLE ⟐ 

➣ OBJECTIVE #1:  

  • PIPELINE MANUFACTURING ON TOP-OF-FUNNEL

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:  

  • CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:  

  • SCIENCE BEHIND CLIENT-INTERACTING ACTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


[i] RAISING PICK-UP RATE WITH BETTER SEQUENCE [ii] RAISING CONVERSION RATE WITH CLIENT-FACING SKILLS


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: OVERVIEW OF SALES DEVELOPMENT REPRESENTATIVE RESPONSIBILITIES

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FIGURE 1 DESCRIPTION

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TITLE

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FIGURE 2: ACCOUNT QUALIFICATION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3: LEAD QUALIFICATION

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FIGURE 4: PROSPECTING STRATEGIES

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[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES


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FIGURE 1: _______________________

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[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

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[i] RAISING PICK-UP RATE WITH BETTER SEQUENCE [ii] RAISING CONVERSION RATE WITH CLIENT-FACING SKILLS


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: OVERVIEW OF SALES DEVELOPMENT REPRESENTATIVE RESPONSIBILITIES

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

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⇒ ____________ ⇐

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FIGURE 2: ACCOUNT QUALIFICATION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3: LEAD QUALIFICATION

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FIGURE 3 DESCRIPTION

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TITLE

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FIGURE 4: OPTIMIZING CONVERSION RATE WITH COLD CLIENT-FACING SKILLS

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FIGURE 4 DESCRIPTION

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TITLE

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[i] RAISING PICK-UP RATE WITH BETTER SEQUENCE [ii] RAISING CONVERSION RATE WITH CLIENT-FACING SKILLS


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: OVERVIEW OF SALES DEVELOPMENT REPRESENTATIVE RESPONSIBILITIES

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

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FIGURE 2: ACCOUNT QUALIFICATION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3: LEAD QUALIFICATION

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FIGURE 3 DESCRIPTION

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TITLE

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FIGURE 4: OPTIMIZING CONVERSION RATE WITH COLD CLIENT-FACING SKILLS

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FIGURE 4 DESCRIPTION

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TITLE

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---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

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LINK TO VIDEO PRESENTATION

A


 ⟐ TITLE ⟐ 

➣ OBJECTIVE #1:  

  • HIGH-LEVEL IT INFRASTRUCTURE INTERACTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:  

  • CONSULTATIVE SELLING OF RED HAT SOLUTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:  

  • CLIENT OBJECTIONS HANDLING / NEGOTIATIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


UNDERSTANDING IT AND CLOUD INFRASTRUCTURE


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: IT AND CLOUD INFRASTRUCTURE HIGH-LEVEL PICTURE

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1 EXPLANATION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Goals of IT and Cloud Infrastructure

⇒ MAIN GOAL: [i] TO SAVE MANPOWER [ii] TO SAVE TIME ⇐

⇒ Detailed Goal #1: To deliver application effectively and seamlessly to the client computers at the office or home. ⇐

⇒ Detailed Goal #2: To improve software development environment according and appropriate to application types. ⇐

⇒ Detailed Goal #3: To reduce operational inefficiencies so that operation engineers retain security and availability. ⇐

Role of Servers

⇒ 1. Anything to Not Localize: _______________________________________________________________________________ ⇐

⇒ 2. Storage-Focused Servers: _______________________________________________________________________________ ⇐

⇒ + Examples of Servers: [i] Web Server [ii] Email Servers [iii] Database Servers [iv] Application Servers [v] File Servers [vi] Storage Servers ⇐

Cloud Deployment Models

⇒ 1. Private Cloud [On-Premise]: _______________________________________________________________________________________ ⇐

⇒ 2. Public Cloud [Third-Party]: _______________________________________________________________________________________ ⇐

⇒ 3. Hybrid Cloud [IBM Product]: _______________________________________________________________________________________ ⇐

Network in Different Cloud Models

⇒ Private Cloud Network: _______________________________________________________________________________________ ⇐

⇒ Public Cloud Network: _______________________________________________________________________________________ ⇐

Types of Servers

⇒ SERVER GOALS: [i] HIGH UTILIZATION [ii] HIGH EFFICIENCY [iii] HIGH AVAILABILITY ⇐

⇒ Server Goal #1 - High Utilization: _____________________________________ ⇐

⇒ Server Goal #2 - High Efficiency: _____________________________________ ⇐

⇒ Server Goal #3 - High Availibility: _____________________________________ ⇐

⇒ 1. Base Metal: _____________________________________________________________________________________________ ⇐

⇒ 2. Virtual Machines: ________________________________________________________________________________________ ⇐

⇒ 3. Containerized Applications: ________________________________________________________________________________ ⇐

⇒ Containerization = Application Deployment Model: Contanerization is not done in server-level, but in an OS-level ⇐

⇒ Ex: Containerization in Bare Metal: _______________________________________________________________ ⇐

⇒ Ex: Containerization in Virtual Machines: __________________________________________________________ ⇐

Cases Where OpenShift Virtualization Might Be Useful

⇒ some applications are not based on microservices (not containerized), meaning that kubernetes is not necessary to be deployed. ⇐

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 2: MICROSERVICES AND CONTAINERIZATION

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---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 2 EXPLANATION

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DevOps: Principle

⇒ Software Engineers vs Operations Engineers: ________________________________________________________________________ ⇐

⇒ DevOps as a Solution: ____________________________________________________________________________________________ ⇐

⇒ + Ansible in DevOps: ______________________________________________________________________________ ⇐

⇒ + Kubernetes in DevOps: ______________________________________________________________________________ ⇐

⇒ CI/CD [Continuous Integration/Continuous Deployment]: ______________________________________________________________________________ ⇐

Benefit to Software Developers

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Benefit to Operations Developers

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


BUSINESS VALUES OF 3 CORE RED HAT PRODUCTS


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: LOCATION OF RED HAT PRODUCTS IN INFRASTRUCTURE

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---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Upstream Project: Fedora Linux

⇒ ____________ ⇐

⇒ ____________ ⇐

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TITLE

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FIGURE 2: RED HAT ENTERPRISE LINUX

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3: RED HAT ANSIBLE AUTOMATION PLATFORM

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FIGURE 3 DESCRIPTION

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TITLE

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FIGURE 4: RED HAT OPENSHIFT

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 4 DESCRIPTION

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TITLE

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⇒ ____________ ⇐

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TITLE

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⇒ ____________ ⇐

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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


BUSINESS VALUES OF 3 CORE RED HAT PRODUCTS


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: LOCATION OF RED HAT PRODUCTS IN INFRASTRUCTURE

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Upstream Project: Ansible AWX

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

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FIGURE 2: RED HAT ENTERPRISE LINUX

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 2 DESCRIPTION

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TITLE

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⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

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FIGURE 3: RED HAT ANSIBLE AUTOMATION PLATFORM

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 3 DESCRIPTION

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TITLE

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TITLE

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FIGURE 4: RED HAT OPENSHIFT

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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FIGURE 4 DESCRIPTION

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TITLE

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⇒ ____________ ⇐

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TITLE

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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


BUSINESS VALUES OF 3 CORE RED HAT PRODUCTS


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: LOCATION OF RED HAT PRODUCTS IN INFRASTRUCTURE

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

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⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

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FIGURE 2: RED HAT ENTERPRISE LINUX

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 2 DESCRIPTION

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TITLE

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⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

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FIGURE 3: RED HAT ANSIBLE AUTOMATION PLATFORM

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 3 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

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⇒ ____________ ⇐

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FIGURE 4: RED HAT OPENSHIFT

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 4 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Upstream Project: OKD Kubernetes [Kubernetes]

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Upstream Project: Kubevert Kubernetes [Virtualization]

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


BUSINESS VALUES OF 3 CORE RED HAT PRODUCTS


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: LOCATION OF RED HAT PRODUCTS IN INFRASTRUCTURE

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1 DESCRIPTION

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

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FIGURE 2: RED HAT ENTERPRISE LINUX

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FIGURE 3: RED HAT ANSIBLE AUTOMATION PLATFORM

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FIGURE 4: RED HAT OPENSHIFT

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BUSINESS VALUES OF 3 CORE RED HAT PRODUCTS


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FIGURE 1: LOCATION OF RED HAT PRODUCTS IN INFRASTRUCTURE

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FIGURE 2: RED HAT ENTERPRISE LINUX

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FIGURE 3: RED HAT ANSIBLE AUTOMATION PLATFORM

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FIGURE 4: RED HAT OPENSHIFT

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BUSINESS VALUES OF 3 CORE RED HAT PRODUCTS


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FIGURE 1: LOCATION OF RED HAT PRODUCTS IN INFRASTRUCTURE

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FIGURE 2: RED HAT ENTERPRISE LINUX

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FIGURE 3: RED HAT ANSIBLE AUTOMATION PLATFORM

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FIGURE 4: RED HAT OPENSHIFT

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BUSINESS VALUES OF 3 CORE RED HAT PRODUCTS


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FIGURE 1: LOCATION OF RED HAT PRODUCTS IN INFRASTRUCTURE

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FIGURE 2: RED HAT ENTERPRISE LINUX

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FIGURE 3: RED HAT ANSIBLE AUTOMATION PLATFORM

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FIGURE 4: RED HAT OPENSHIFT

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[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES


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 ⟐ TITLE⟐ 

➣ OBJECTIVE #1:  

  • HIGH-LEVEL IT INFRASTRUCTURE INTERACTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:  

  • CONSULTATIVE SELLING OF RED HAT SOLUTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:  

  • CLIENT OBJECTIONS HANDLING / NEGOTIATIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

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TITLE

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[1] TECHNOLOGY INSTALL BASE W/ SUPPORTABLE [2] LEAD/CONTACT RESEARCH [3] SEC REPORT INSIGHTS


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COMPELLING REASON TO ACT & VALUE DISCOVERY (ESTABLISH PAIN POINT + CLEAR DEMAND OF CLIENTS)


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FIGURE 1: [i] WHEN CLIENT KNOWS WHAT THEY WANT [ii] WHEN CLIENT HAS UNCONSIDERED NEEDS

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PROVIDE QUANTITATIVE REASONS [MOSTLY CALCULATING TIME AND MANPOWER SAVED MULTIPLIED BY MONEY SAVED IN THOSE RESOURCES]


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NICOLE: YOUR ROLE AS BUSINESS VALUE PARTNER

• COST OF SUPPORT CALCULATION DOCUMENT: support case / support cost / escalation cost [budget, number of workers]

• Analysts to Qualitative: Cost Avoidance / Let them hire less people; our support people can handle their problems / time saving and efficiencies

• access.redhat.com: product lifecycle, product documentation

ACCOUNT PLANNING - PIPELINE GENERATION - DEAL CLOSURE - RENEWAL/UPSELL

* custom account planning | financial & market research | ROI / TCO analysis / HCS Proposals | xKS Competitive Value

* Account Planning: How / what sources you look into when collecting data for deal case? How do you make sure customers give heir data?

* Account Planning: How do you conduct financial and market research? What resources do you look into when doing these research activities?

* Return on Investment / Total Cost of Ownership Calculation: What are qualitative benefit categories you are trying to calculate numbers about?

* Return on Investment / Total Cost of Ownership Calculation: How do you calculate numbers? Time/manpower saved into new projects into money?

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RED HAT BUSINESS VALUE PARTNER COMMERCIAL FIELD GUIDE PPTX - PROVIDED BY TRIPP PARRAN

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Introduction

⇒ BVP for America Commercial Teams: 2 BVP associates (Tripp Parran and Mansi Jain) dedicated to support Americas Commercial. ⇐

⇒ Performance: [i] Supported 10 wins worth 8M ACV+ [ii] ~40 NA East/West Commercial Corporate Accounts and LATAM accounts. ⇐

⇒ BVP Roles: [i] Direct engagements with accounts [ii] Empower value selling at scale [iii] Discuss opportunities about ad hoc support. ⇐

Business Value Framework: What Customers Care About

⇒ Product Capabilities to Business Outcomes: Discussion specific on capabilities of each product → Focus on business outcomes enabled by products together. ⇐

⇒ Objectives of Business Value Framework: To elevate conversation and discussions mainly based on [i] client business needs and [ii] quantified value creation. ⇐

⇒ Tangible + Bottom Line (Net Profit) = Cost Optimization: To save cost via reduced operational overhead, higher resource utilization, and lower cost of error. ⇐

⇒ Intangible + Bottom Line (Net Profit) = Risk Avoidance: To protect business with higher security via preventing security breaches and compliance violation. ⇐

⇒ Tangible + Top Line (Revenue) = Revenue Growth: To increase revenue via faster go-to-market and decision-making by accelerating the development cycle. ⇐

⇒ Intangible + Top Line (Revenue) = Strategic Improvements: To drive modernization and innovation via building hybrid cloud and AI-enabled environments. ⇐

Impact Across Deal Lifecycle #1 - Account Planning

⇒ Stage 1 - Account Planning: Elevate account planning to focus on customer value. ⇐

⇒ Custom Account Planning: ____________ ⇐

⇒ Financial and Market Research: ____________ ⇐

⇒ Sales Plays With PnT: ____________ ⇐

⇒ Custom Account Planning: ____________ ⇐

Impact Across Deal Lifecycle #2 - Pipeline Generation

⇒ Stage 2 - Pipeline Generation: Increase pipeline and deal sizes by gaining customer executive attention. ⇐

⇒ CXO / VITO Campaigns: ____________ ⇐

⇒ Partner Value Propositions: ____________ ⇐

⇒ Summit and EBCs: ____________ ⇐

⇒ MEDDPICC Deal Reviews: ____________ ⇐

⇒ Sample Deliverable #1 - Benchmark-Driven CXO Value Hypothesis: Gain CXO attention with outside-in view of the organizations based on industry benchmarks. ⇐

⇒ Sample Deliverable #2 - Client Business Value (CBV) Tool: Elevate account planning by leveraging insights on key customer priorities and competitive benchmarking. ⇐

⇒ Sample Deliverable #3 - Competitive TCO Framework: Differentiate against the competitors with standard comparison framework and business value narrative. ⇐

Impact Across Deal Lifecycle #3 - Deal Closure

⇒ Stage 3 - Deal Closure: Introduce predictability and increase win rates through maturing and closing deals. ⇐

⇒ Business Cases: ____________ ⇐

⇒ ROI / TCO Analysis: ____________ ⇐

⇒ HCS Proposals: ____________ ⇐

⇒ xKS Competitive Value: ____________ ⇐

⇒ Sample Deliverable #1 - Value Maps: Expedite deal movement with customer-specific map of how technology enables business outcomes. ⇐

⇒ Sample Deliverable #2 - CXO Business Case: Gain funding approval with a financial business case to help customer champions get buy-in internally. ⇐

⇒ Sample Deliverable #3 - Detailed TCO Analysis: Accelerate budget decision with cost/benefit data for comparison against direct competition. ⇐

Impact Across Deal Lifecycle #4 - Renewal and Upsell

⇒ Stage 4 - Renewal and Upsell: Scale the value conversation beyond sales into Marketing, PnT, Customer Success, Ecosystem, etc. ⇐

⇒ Value Realization with CSE: ____________ ⇐

⇒ Customer Reference Stories: ____________ ⇐

⇒ Feedback on PnT: ____________ ⇐

⇒ Cloud Services Value: ____________ ⇐

⇒ Sample Deliverable #1 - Value of Managed OpenShift to GSI/RSI Partners: Expand managed services sales for partners in sell-through and sell-with. ⇐

⇒ Sample Deliverable #2 - Value Realization Pilot: Derisk renewals and expand accounts with a framework to measure quantified business outcome achievement. ⇐

⇒ Sample Deliverable #3 - Win Stories: Highlight key wins and strategic partnerships through SPP support in the past year. ⇐

BVP Engagement Model

⇒ White Glove Engagement: Qualitative and quantitative analysis of the value of Red Hat products and services. ⇐

⇒ Light Touch Engagement: Estimation of Red Hat portfolios value using past examples and independent studies. ⇐

⇒ Self-Service Resources: Best practice methods and tools to introduce business value into any sales conversation. ⇐

Key Elements of a Business Value Assessment

⇒ Strategic Imperatives: ____________ ⇐

⇒ Current State Challenges: ____________ ⇐

⇒ Future Vision and Roadmap: ____________ ⇐

⇒ Benefit Value Map: ____________ ⇐

⇒ Value Qualification: ____________ ⇐

⇒ 3-5 Year ROI Analysis: ____________ ⇐

Sample White Glove Business Value Engagement Approach

⇒ Kick-Off: ____________ ⇐

⇒ Discovery: ____________ ⇐

⇒ Analysis: ____________ ⇐

⇒ Validation: ____________ ⇐

⇒ Presentation: ____________ ⇐

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FIGURE 3 DESCRIPTION

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COMPELLING REASON TO ACT & VALUE DISCOVERY (ESTABLISH PAIN POINT + CLEAR DEMAND OF CLIENTS)


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FIGURE 1: [i] WHEN CLIENT KNOWS WHAT THEY WANT [ii] WHEN CLIENT HAS UNCONSIDERED NEEDS

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CONSIDERING STAKEHOLDERS WHO ARE IMPACTED BY THE SELLING


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FIGURE OUT STRATEGY TO DEAL WITH COMPETITORS IN THE MARKETPLACE


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FIND OUT WHAT ARE FINAL DECISION CRITERIA OF CLIENTS


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TITLE


 ⟐ TITLE ⟐ 

➣ OBJECTIVE #1:  

  • HIGH-LEVEL IT INFRASTRUCTURE INTERACTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:  

  • CONSULTATIVE SELLING OF RED HAT SOLUTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:  

  • CLIENT OBJECTIONS HANDLING / NEGOTIATIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

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MAIN PAGE #5: RELATIONSHIP AND PARTNERSHIP DIAGRAM

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FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION


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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION


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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

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⇒ ____________ ⇐

⇒ ____________ ⇐

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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION


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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

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TITLE

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

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⇒ ____________ ⇐

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


FINDING OUT WHY CLIENT NEEDS RED HAT SOLUTION


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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

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TITLE

A


 ⟐ TITLE ⟐ 

➣ OBJECTIVE #1:  

  • HIGH-LEVEL IT INFRASTRUCTURE INTERACTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #2:  

  • CONSULTATIVE SELLING OF RED HAT SOLUTIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

➣ OBJECTIVE #3:  

  • CLIENT OBJECTIONS HANDLING / NEGOTIATIONS

  • 전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.

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TITLE

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 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


ROBERT CIALDINI'S PSYCHOLOGY OF PERSUASION, 


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SECTION 1: SALES SKILL EXPLAINED

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FIGURE 1 DESCRIPTION

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Open-Ended Questions Explained

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Close-Ended Questions Explained

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SECTION 2: BUILDING CUSTOMER VALUE

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FIGURE 2 DESCRIPTION

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Initial Call

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Objection Handling

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

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FIGURE 3: USE CASES IN ACTIVE CLIENT NEGOTIATION

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FIGURE 3 DESCRIPTION

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Pain Point Analysis

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Price Negotiation

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Next Meeting

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


ROBERT CIALDINI'S PSYCHOLOGY OF PERSUASION, 


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SECTION 1: SALES SKILL EXPLAINED

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FIGURE 1 DESCRIPTION

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Open-Ended Questions Explained

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Close-Ended Questions Explained

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

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SECTION 2: USE CASES IN COLD CALLS

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FIGURE 2 DESCRIPTION

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Initial Call

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Objection Handling

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

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FIGURE 3: USE CASES IN ACTIVE CLIENT NEGOTIATION

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---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 3 DESCRIPTION

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Pain Point Analysis

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Price Negotiation

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

Next Meeting

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES


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FIGURE 1: _______________________

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FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

 TITLE: [i] TITLE [ii] TITLE [iii] TITLE [iv] TITLE _______________________________________________________________________________ 


[DIGITAL VS BRAND] [COMMERCIAL] [TERRITORY] AND ROLES


---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1: _______________________

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---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

FIGURE 1 DESCRIPTION

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

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FIGURE 2 DESCRIPTION

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FIGURE 2 DESCRIPTION

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

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FIGURE 3 DESCRIPTION

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FIGURE 3 DESCRIPTION

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TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

TITLE

⇒ ____________ ⇐

⇒ ____________ ⇐

⇒ ____________ ⇐

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

TITLE

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TITLE

A

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