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I support Dr. Uma Karmarkar who is a professor at UC San Diego conducting research on neuroeconomics and marketing.
Assist Dr. Karmarkar with Neuroeconomics Research: Set-Liking and Individual-Liking Relationships.
Current Process: Install the Tobii Eye Tracker Device in a research lab to support research initiatives.
Next Process: Execute experiments using Tobii Device to analyze milliseconds eye gaze data points.
RESEARCH TOPIC: SET-LIKING [ONCE FINISHED, WILL ADD SAMPLE DATA ANALYSIS FILE AND RESEARCH PAPER]
Current Position: Experimental Data Analyst - [November 2024 - Present]
⟐ HOLISTIC FRAMEWORK: BUSINESS RESEARCH PROCESS ⟐
➣ OBJECTIVE #1:
SETTING AREA OF EXPLORATION FOR BUSINESS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #2:
HYPOTHESIS TEST AND EXPERIMENTAL DESIGNS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #3:
EXPERIMENTAL DATA ANALYSIS AND STATISTICS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
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MAIN PAGE #1: RESEARCH PROCESS
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VIDEO
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A
⟐ RESEARCH PROJECT: SET-LIKING PROJECT WITH EYE-TRACKER ⟐
➣ OBJECTIVE #1:
PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #2:
CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #3:
SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
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INCOMING PUBLISHED RESEARCH PAPER
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COMPONENT #1 - RESEARCH PROJECT BACKGROUND: CONSIDERATION SET VALUATION HYPOTHESIS [연구 배경: 고려 세트 가치 평가 가설]
RESEARCH #1: [i] EYE TRACKER DATA SAMPLE [STIMULUS, PARAMETER, DATA TYPES]
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TABLE OF CONTENTS
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⇒ Area of Research: Display Attractiveness | Consideration Set Valuation Approaches | As Set Size Increases | Research Exploration ⇐
⇒ Experiment 1 - Bottom-Up Valuation: Average Item Value Hypothesis | Experimental Design | Experiment Results | Supplementary Experiments Findings [S1, S2, S3] ⇐
⇒ Experiment 2 - Top-Down Valuation: Increasing Set-Size Hypothesis | Experimental Design | Experiment Results: Preference = Average Item Value + Set-Size Bonus ⇐
⇒ Experiment 3 - Set Size Bonus With Low Value Items Additions: Increasing Set-Size With Low Value Items Hypothesis | Experimental Design | Experiment Result ⇐
⇒ Consideration Set Valuation Conclusions: Confirmed: Bottom-Up Valuation | Conditionally Confirmed: Top-Down Valuation | Interplay of Bottom-Up and Top-Down ⇐
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AREA OF RESEARCH
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DISPLAY ATTACTIVENESS
⇒ Display Attractiveness: A critical difference in whether a person's casual appraisal, i.e., 단순 평가, shifts into an active choice mindset, i.e., 선택 태도. ⇐
⇒ Unclear Knowledge on Display Attractiveness: How Are Preferences of Multi-Option Sets Formed? ⇐
CONSIDERATION SET VALUATION APPROACHES
⇒ 1. Most-Likely-To-Be-Chosen Valuation: The consideration set value can be defined by the preferences from most-likely-to-be-chosen option. ⇐
⇒ 2. Bottom-Up Valuation: The perceived value of bundles of 2-3 items can arise from bottom-up averaging the individual constituent item values. ⇐
⇒ 3. Top-Down Valuation: The top-down factors--e.g., similarities or dissimilarities between items and decision goals--influencing set attractiveness. ⇐
⇒ Common Denominator: Consumers are processing and integrating values of individual items in the display. ⇐
AS SET SIZE INCREASES
⇒ Difficulty in Processing Each Items: As display size increases, it gets more effortful to attend to each product separately, e.g., I can not evaluate all 100 items in a set. ⇐
⇒ More Items-Higher Liking Theory: The mere presence of more options can increase set-liking, even if these items are less individually attractive. ⇐
RESEARCH EXPLORATION
⇒ Area of Research: The interplay, i.e., 상호작용, between the range of bottom-up and top-down valuation process ⇐
⇒ Across experiments, the research examines [i] how a set value is related to its constituent items values [ii] across a range of set sizes. ⇐
⇒ 세트의 전시에 대한 선호도가 [i] 개별 아이템의 가치에 의해 어떻게 변화하고 [ii] 세트 크기에 의해 어떻게 변화하는가? 두 접근방식의 상호작용은 무엇인가? ⇐
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EXPERIMENT 1 - BOTTOM-UP VALUATION
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AVERAGE ITEM VALUE HYPOTHESIS
⇒ Topic: Confirming the Average Item Value Hypothesis for relatively small sets. ⇐
⇒ Subtopic: When the small set contains an item with an outlier value, is Average Item Value Hypothesis still valid? ⇐
EXPERIMENTAL DESIGN
⇒ Set Items and Situation: Participants receive a set of 4 clock options, imagining they are shopping for a clock. ⇐
⇒ Set Value Response Scale: [1] Mark liking of a set of 4 options on a 0-100 Scale [2] Mark liking of individual clocks on a 0-100 Scale. ⇐
⇒ Choice Architecture #1: Star-Option Condition - 1 High Value Clock and 3 Low Value Clocks ⇐
⇒ Choice Architecture #2: Balanced Condition - 2 High Value Clocks and 2 Low Value CLocks ⇐
⇒ Choice Architecture #3: Bad Apple Condition - 3 High Value Clocks and 1 Low Value Clock ⇐
EXPERIMENTAL RESULTS
⇒ Analysis #1 - Regression of Set-Liking on Number of High Value Options: Significant Positive Relationship [B = 9.19, SE = 2.16, p < .001] ⇐
⇒ Analysis #2 - Prediction of Set-Liking by Averaging of Individual Item Value: Significant Positive Relationship [B = 1.06, SE = .08, p < .001] ⇐
⇒ Analysis #3 - Difference Score Between Participant Set Rating and Average of Item Ratings: No Difference Between Conditions [F(2, 191) = .02, p < .983] ⇐
⇒ Conclusion: The relationship between set-liking and the average of the individual item value was similar regardless of whether display featured an outlier value. ⇐
SUPPLEMENTARY EXPERIMENTS FINDINGS [S1, S2, S3]
⇒ S1, S2 Finding #1: The Average Item Value Hypothesis [Bottom-Up Valuation] replicates for the sets of up to 8 items. ⇐
⇒ S1, S2 Finding #2: The set value ratings were independent of perceived similarities or dissimilarities between items or item categories. ⇐
⇒ S3 Finding: When participants had a goal to purchase one item of the set, averaging willingness-to-purchase was best predictor of set-liking. ⇐
⇒ Conclusion: The Bottom-Up Valuation held across, i.e., was not affected by, [i] choice goal framing and [ii] skewed sets.⇐
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EXPERIMENT 2 - TOP-DOWN VALUATION
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INCREASING SET-SIZE HYPOTHESIS
⇒ Topic: Testing whether an increasing set size impacts the set preference as a bonus beyond Average Item Value Effect. ⇐
⇒ Explained: If set size increases to an evaluation threshold, i.e., where consumers can not check all items, will increasing number of items influence preference? ⇐
EXPERIMENTAL DESIGN
⇒ Set Value Response Scale: [1] Mark liking of a set of on a 0-100 Scale [2] Mark liking of individual snack chips on a 0-100 Scale. ⇐
⇒ Number of Items in a Set: Participants view arrays of 2, 4, 7, and 12 snack chips, imagining they are shopping for snack chips. ⇐
⇒ Choice Architecture: Mix of Low and High Value Brands - Some Low Value Snack Chips and Some High Value Snack Chips ⇐
EXPERIMENTAL RESULTS: PREFERENCE = AVERAGE ITEM VALUE + SET-SIZE BONUS
⇒ Analysis #1 - Average of Individual Item Ratings Across Increasing Set-Size Conditions: No Significant Relationship [B = -.044, SE = .182, p < .808] ⇐
⇒ Analysis #2 - Prediction of Set-Liking by Averaging Value of Composite Items: Significant Positive Relationship [B = 9.23, SE = .044, p < .001] ⇐
⇒ Conclusion #1: The set-liking is highly correlated with an average value of items within a set, even if number of items increases beyond threshold. ⇐
⇒ Analysis #3 - Regression of Set-Liking on Increasing Number of Item Options: Significant Positive Relationship [B = 1.92, SE = .20, p < .001] ⇐
⇒ Conclusion #2: As number of items in a set increases, a bonus beyond average value of items is added. ***Set Preference = Average Item Value + Set-Size Bonus*** ⇐
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EXPERIMENT 3: SET-SIZE BONUS WITH LOW VALUE ITEM ADDITIONS
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INCREASING SET-SIZE WITH LOW VALUE ITEMS HYPOTHESIS
⇒ Further Inquiry: Experiment 2 proves that increasing set-size is a distinct impact on set-liking; is this numerous-option bonus distinct from individual option values? ⇐
⇒ Topic: Testing whether an increasing set-size bonus found in last experiment is distinct from adding low values of individual item options. ⇐
⇒ Subtopic: Since larger set-size demands more effort on valuation, set-size bonus could arise if consumers restricted their attention to higher value option subsets. ⇐
EXPERIMENTAL DESIGN
⇒ Set Value Response Scale: [1] Mark liking of a set of on a 0-100 Scale [2] Mark liking of individual snack chips on a 0-100 Scale. ⇐
⇒ Number of Items in a Set: Participants view arrays of 2, 4, 7, and 12 snack chips, imagining they are shopping for snack chips. ⇐
⇒ Choice Architecture: Kernel Set and Increasing Low Value Items - 2 High Value Items and Increase Set-Size by Adding Low Value Items ⇐
EXPERIMENT RESULTS
⇒ Analysis #1 - Average of Individual Item Ratings as Set-Size Increased With Low Value Items: Significant Relationship [B = -1.98, SE = .270, p < .001] ⇐
⇒ Analysis #2 - Prediction of Set-Liking by Averaging Value of Composite Items: Significant Positive Relationship [B = .838, SE = .05, p < .001] ⇐
⇒ Conclusion #1: Since the set-liking obviously decreased as low value items were added to the set, the Average Item Value Effect is still available. ⇐
⇒ Analysis #3 - Relationship of Set-Liking and Set-Size, i.e., Set-Size Bonus Hypothesis: Decoupled [B = -.337, SE = .366, p < .303] ⇐
⇒ Conclusion #2: Mere increasing number of options does not operate as a heuristic since Set-Size Bonus Relationship decoupled under low value items addition. ⇐
⇒ Conclusion #3: The benefit of Set-Size Bonus is conditional on recognition of some acceptable value. ⇐
⇒ 세트 사이즈 보너스의 이점은 수용 가능한 기회가 인식되는 경우에만 조건적으로 발생한다. ⇐
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CONSIDERATION SET VALUATION CONCLUSIONS
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CONFIRMED: BOTTOM-UP VALUATION
⇒ The Average Item Value Hypothesis [Bottom-Up Valuation] is confirmed regardless of set-size and difference in item values in all three experiments ⇐
⇒ On Evaluation Threshold: Even if set-size increases to a point where consumers need to pay more effort on valuation, Bottom-Up Valuation still happens. ⇐
⇒ Impact of Increasing Set-Size: While Bottom-Up Valuation happens regardless of set-size, a bonus is added to the Average Item Value as set-size increases. ⇐
CONDITIONALLY CONFIRMED: TOP-DOWN VALUATION
⇒ The Increasing Set-Size Bonus Hypothesis [Top-Down Valuation] is conditionally confirmed, depending on some acceptable value of items within the set. ⇐
⇒ Adding Low Value Items: Top-Down Valuation does not operate as a heuristic since adding low value items to the set decouples Set-Size Bonus Relationship. ⇐
INTERPLAY OF BOTTOM-UP AND TOP-DOWN
⇒ The consideration set valuation process is dependent on an integration of both [i] bottom-up factor (item value) and [ii] top-down factor (set-size). ⇐
⇒ 고려 세트의 가치 평가 과정은 상향식 (항목 가치) 및 하향식 (세트 크기) 요인의 통합에 따라 달라진다. ⇐
⇒ Equation of Set Preference: Set Preference = Average Item Value + Set-Size Bonus ⇐
⇒ Area of Further Research #1: Under exactly what conditions of item values in a set does Set-Size Bonus activate? ⇐
⇒ Area of Further Research #2: Do consumers restrict their attention to high value item options as set-size increases? ⇐
COMPONENT #2 - RESEARCH HYPOTHESIS AND INDEPENDENT VARIABLE: _____________________________________________________
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COMPONENT # 3 - RELEVANCE OF EYE TRACKER: __________________________________________________________________________
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COMPONENT # 4 - RESEARCH CONCLUSION: ______________________________________________________________________________
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EXAMPLE PAPER ANALYSIS #1: CATEGORY CONGRUENCE OF DISPLAY-ONLY PRODUCTS INFLUENCES ATTENTION AND PURCHASE DECISIONS
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EXAMPLE PAPER ANALYSIS #2: THE IMPACT OF "DISPLAY-ONLY" OPTIONS IN DECISION-MAKING ____________________________________
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A
⟐ EXPERIMENTAL DESIGN: AVOIDING ERRORS IN EYE-TRACKER EXPERIMENTS ⟐
➣ OBJECTIVE #1:
PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #2:
CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #3:
SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
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CITI TRAINING - SOCIAL AND BEHAVIORAL RESEARCH: _____________________________________________________________________
CITI PROGRAM RESEARCH TRAINING - HUMAN SUBJECTS RESEARCH - SOCIAL AND BEHAVIORAL RESEARCH
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TABLE OF CONTENTS
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⇒ Module 1. Belmont Report and Its Principles [벨몬트 보고서와 그 원칙] ⇐
⇒ Module 2. Conflicts of Interest in Human Subjects Research [인간 대상 연구에서의 이해 상충] ⇐
⇒ Module 3. Students in Research [학생이 참여하는 연구] ⇐
⇒ Module 4. History and Ethical Principles - SBE [역사와 윤리 원칙 - SBE] ⇐
⇒ Module 5. Defining Research With Human Subjects - SBE [인간 대상 연구의 정의 - SBE] ⇐
⇒ Module 6. The Federal Regulations - SBE [연방 규정 - SBE] ⇐
⇒ Module 7. Assessing Risk - SBE [위험 평가 - SBE] ⇐
⇒ Module 8. Informed Consent - SBE [사전 동의 - SBE] ⇐
⇒ Module 9. Privacy and Confidentiality - SBE [프라이버시와 비밀 보호 - SBE] ⇐
⇒ Module 10. Research With Prisoners - SBE [수감자 대상 연구 - SBE] ⇐
⇒ Module 11. Research With Children - SBE [아동 대상 연구 - SBE] ⇐
⇒ Module 12. Research in Public Elementary and Secondary Schools - SBE [공립 초·중·고등학교에서의 연구 - SBE] ⇐
⇒ Module 13. International Research - SBE [국제 연구 - SBE] ⇐
⇒ Module 14. Internet-Based Research - SBE [인터넷 기반 연구 - SBE] ⇐
⇒ Module 15. Research and HIPAA Privacy Protections [연구와 HIPAA 개인정보 보호] ⇐
⇒ Module 16. University of California, San Diego [캘리포니아 대학교 샌디에이고] ⇐
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MODULE 1. BELMONT REPORT AND ITS PRINCIPLES (ID 1127)
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MODULE 2. CONFLICTS OF INTEREST IN HUMAN SUBJECTS RESEARCH (ID 17464)
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MODULE 3. STUDENTS IN RESEARCH (ID 1321)
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MODULE 4. HISTORY AND ETHICAL PRINCIPLES - SBE (ID 490)
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MODULE 5. DEFINING RESEARCH WITH HUMAN SUBJECTS - SBE (ID 491)
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MODULE 6. THE FEDERAL REGULATIONS - SBE (ID 502)
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MODULE 7. ASSESSING RISK - SBE (ID 503)
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MODULE 8. INFORMED CONSENT - SBE (ID 504)
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MODULE 9. PRIVACY AND CONFIDENTIALITY - SBE (ID 505)
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MODULE 10. RESEARCH WITH PRISONERS - SBE (ID 506)
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MODULE 11. RESEARCH WITH CHILDREN - SBE (ID 507)
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MODULE 12. RESEARCH IN PUBLIC ELEMENTARY AND SECONDARY SCHOOLS - SBE (ID 508)
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MODULE 13. INTERNATIONAL RESEARCH - SBE (ID 509)
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MODULE 14. INTERNET-BASED RESEARCH - SBE (ID 510)
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MODULE 15. RESEARCH AND HIPAA PRIVACY PROTECTIONS (ID 14)
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MODULE 16. UNIVERSITY OF CALIFORNIA, SAN DIEGO (ID 12893)
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PRINCIPLE #1 - 가설을 증명해내기 위해 가장 효과적인 데이터를 얻을 수 있는 실험 설정: ________________________________________________
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PRINCIPLE #2 - 세트 안에 포함될 아이템의 좋음, 보통, 싫음 선호도에 대한 보편화 자제 _________________________________________________
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PRE-TEST SURVEY DATA ANALYSIS: 세트 안에 포함될 60개의 개별 아이템 선호도에 대해 미리 감을 잡으려 진행하는 QUALTRICS 서베이와 데이터 분석
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MATLAB + PTB-3 + GSTREAMER + TITTA + TOBII PRO LAB ARCHITECTURE: TOBII PRO LAB의 실험 디자인 역량에 한정되지 않고 코딩을 통해 변화
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PRINCIPLE #3 - 아이트래커 테스트에서의 편향이 없도록 아이템 세트 스크린 디자인 편집: _______________________________________________
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A
⟐ DATA ANALYSIS: EXPERIMENT OPERATION, DATA COLLECTION, AND DATA ANALYSIS ⟐
➣ OBJECTIVE #1:
PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #2:
CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #3:
SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
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PRINCIPLE #1 - 가설을 증명해내기 위해 가장 효과적인 데이터를 얻을 수 있는 실험 설정: ________________________________________________
DATA TYPES AVAILABLE FROM TOBII PRO SPECTRUM
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DATA TYPES
⇒ 1. Raw Data ⇐
⇒ 2. Processed Metrics ⇐
⇒ 3. Area of Interest Related Metrics ⇐
⇒ 4. Other Metrics ⇐
DATA VISUALIZATION
⇒ 1. Raw Data ⇐
⇒ 2. Processed Data ⇐
⇒ 3. Using Area of Interest ⇐
APPROPRIATE DATA TYPES FOR RESEARCH PURPOSES
⇒ 1. Raw Data ⇐
⇒ 2. Processed Data ⇐
⇒ 3. Using Area of Interest ⇐
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1. RAW DATA
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⇒ Raw Data: Raw Data Defined | Gaze Point Data | ____________ | ___________ | ______________ | Example of Raw Data Format ⇐
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RAW DATA
Raw Data Defined
⇒ Raw Data: The unprocessed and high-resolution set of data directly captured from the experiments with Tobii Eye Tracker System in [i] .csv [ii] .tsv [iii] .xlsx. ⇐
⇒ Use of Raw Data: [i] Aggregation into events such as Fixation, Saccades, and AOI Metrics [ii] Visualization of real-time feedback during experiments. ⇐
Gaze Point Data
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
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DATA FORMAT
Raw Data Format
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
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DATA ROW FORMAT
Data Row Format Example
⇒ Time Stamp | Gaze X | Gaze Y | Pupil L | Pupil R | Validity ⇐
⇒ 1089 ms | 610.2 | 380.5 | 3.8 | 3.7 | 0 ⇐
⇒ 1090 ms | 612.1 | 382.1 | 3.9 | 3.8 | 0 ⇐
⇒ NaN | NaN | NaN | NaN | NaN | 1 ⇐
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2. PROCESSED METRICS
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UNDERSTANDING TOBII PRO LAB EYE TRACKING METRICS
Metric Defined
⇒ Metric: The different measures that can be calculated from the recording data; can be exported in different file formats. ⇐
⇒ Use of Metric: [i] To get an overview of data and extract summary statistics [ii] To organize data for further processing in statistical software platforms, e.g., R, SPSS. ⇐
Defining Metrics Pre-Experiment
⇒ Experimental Design Phase: In the experimental planning and designing phase, measures should be defined to evaluate and choose the right tools in the software. ⇐
⇒ Alternative: With help of external software, e.g., Excel and MatLab, it is still possible to calculate metrics by exporting and processing raw data; it takes more time. ⇐
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METRICS FORMAT
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METRICS ROW FORMAT
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3. AGGREGATING AND SORTING DATA ACROSS INDEPENDENT VARIABLES
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AGGREGATING AND SORTING DATA
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PARTICIPANT VARIABLES AND PARTICIPANT GROUPS
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AREA OF INTEREST [AOI] TAGS AND GROUPS
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PRINCIPLE #2 - 가설을 증명해내기 위해 가장 효과적인 데이터를 얻을 수 있는 실험 설정: ________________________________________________
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PRINCIPLE #3 - 가설을 증명해내기 위해 가장 효과적인 데이터를 얻을 수 있는 실험 설정: ________________________________________________
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PRINCIPLE #4 - 가설을 증명해내기 위해 가장 효과적인 데이터를 얻을 수 있는 실험 설정: ________________________________________________
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VIDEO
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A
⟐ DATA ANALYSIS: CONCLUSION AND STATISTICAL PROOF ON EXPERIMENTAL DATA ⟐
➣ OBJECTIVE #1:
PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #2:
CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #3:
SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
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PRINCIPLE #1 - TOBII PRO SPECTRUM DATA ANALYSIS FUNCTIONALITIES: _____________________________________________________
DATA TYPES AVAILABLE FROM TOBII PRO SPECTRUM
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TABLE OF CONTENTS
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DATA TYPES
⇒ 1. Raw Data ⇐
⇒ 2. Processed Metrics ⇐
⇒ 3. Area of Interest Related Metrics ⇐
⇒ 4. Other Metrics ⇐
DATA VISUALIZATION
⇒ 1. Raw Data ⇐
⇒ 2. Processed Data ⇐
⇒ 3. Using Area of Interest ⇐
APPROPRIATE DATA TYPES FOR RESEARCH PURPOSES
⇒ 1. Raw Data ⇐
⇒ 2. Processed Data ⇐
⇒ 3. Using Area of Interest ⇐
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1. RAW DATA
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TABLE OF CONTENTS
⇒ Raw Data: Raw Data Defined | Gaze Point Data | ____________ | ___________ | ______________ | Example of Raw Data Format ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
RAW DATA
Raw Data Defined
⇒ Raw Data: The unprocessed and high-resolution set of data directly captured from the experiments with Tobii Eye Tracker System in [i] .csv [ii] .tsv [iii] .xlsx. ⇐
⇒ Use of Raw Data: [i] Aggregation into events such as Fixation, Saccades, and AOI Metrics [ii] Visualization of real-time feedback during experiments. ⇐
Gaze Point Data
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
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DATA FORMAT
Raw Data Format
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
⇒ Gaze Point 2D: [Description] Raw Gaze Coordinates for Each Eye Individually [Unit] Pixels With DACS, Display Area Coordinate System. ⇐
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DATA ROW FORMAT
Data Row Format Example
⇒ Time Stamp | Gaze X | Gaze Y | Pupil L | Pupil R | Validity ⇐
⇒ 1089 ms | 610.2 | 380.5 | 3.8 | 3.7 | 0 ⇐
⇒ 1090 ms | 612.1 | 382.1 | 3.9 | 3.8 | 0 ⇐
⇒ NaN | NaN | NaN | NaN | NaN | 1 ⇐
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2. PROCESSED METRICS
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TABLE OF CONTENTS
⇒ Processed Metrics: ____________ ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
UNDERSTANDING TOBII PRO LAB EYE TRACKING METRICS
Metric Defined
⇒ Metric: The different measures that can be calculated from the recording data; can be exported in different file formats. ⇐
⇒ Use of Metric: [i] To get an overview of data and extract summary statistics [ii] To organize data for further processing in statistical software platforms, e.g., R, SPSS. ⇐
Defining Metrics Pre-Experiment
⇒ Experimental Design Phase: In the experimental planning and designing phase, measures should be defined to evaluate and choose the right tools in the software. ⇐
⇒ Alternative: With help of external software, e.g., Excel and MatLab, it is still possible to calculate metrics by exporting and processing raw data; it takes more time. ⇐
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METRICS FORMAT
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METRICS ROW FORMAT
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3. AGGREGATING AND SORTING DATA ACROSS INDEPENDENT VARIABLES
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AGGREGATING AND SORTING DATA
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PARTICIPANT VARIABLES AND PARTICIPANT GROUPS
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AREA OF INTEREST [AOI] TAGS AND GROUPS
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CONTENT #4
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PRINCIPLE #2 - DATA ANALYSIS FRAMEWORK ON ACADEMIC RESEARCH: _______________________________________________________
SUMMARY
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PRINCIPLE #3 - STATISTICAL ANALYSIS ON DATASET WITH R AND SPSS: _______________________________________________________
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A
⟐ SET-UP AND INITIATION: PURCHASING AND CONFIGURING COMPONENTS ⟐
➣ OBJECTIVE #1:
PIPELINE MANUFACTURING ON TOP-OF-FUNNEL
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #2:
CRM ANALYSIS TO EXTRACT RELEVANT INSIGHTS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
➣ OBJECTIVE #3:
SCIENCE BEHIND CLIENT-INTERACTING ACTIONS
전체적으로 참여를 하는 사람들에게 너무 일이 집중되고 거의 아무것도 안하는 사람들의 비율이 좋지 않았다. 나는 그것의 문제를 멤버들이 본인이 당장 팀에 어차피 그게 기여를 안하고 있다고 생각해서라고 판단함.
STEP #1: EYE TRACKER DEVICES COMPONENTS: ___________________________________________________________________________
CONTENT SUMMARY: LICENSE KEY | TOBII PRO LAB SOFTWARE | TOBII PRO SPECTRUM HARDWARE | COMPATIBLE COMPUTER
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COMPONENTS
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License Key
⇒ License Key: A digital authentication token that activates purchased version of software and determines the edition and feature set.⇐
⇒ [i] Essential for activating, deactivating, or verifying software license [ii] Ensures that software operates legally and according to the terms of use. ⇐
Software: Tobii Pro Lab
⇒ Tobii Pro Lab: A comprehensive behavioral research software platform designed to manage the entire workflow of eye-tracking experiments. ⇐
⇒ [i] Compatible with multiple hardwares, e.g., Tobii Pro Spectrum [ii] Entire workflow, i.e., experimental design, data recording and analysis, multimodal integration.⇐
Hardware: Tobii Pro Spectrum
⇒ Tobii Pro Spectrum: A screen-based eye tracker designed for intensive scientific research, including a system which captures gaze data at up to 1200 Hz.⇐
⇒ [i] Offers low latency and high precision [ii] Supports head movement and binocular tracking [iii] Captures data such as fixations and saccades, pupil diameter, etc. ⇐
Compatible Computer
⇒ Compatible Computer: A computer device which runs the Tobii Pro Lab and interfaces with Tobii Pro Spectrum to store and process experimental data. ⇐
⇒ [i] Must meet the minimum hardware requirements [ii] Needed for stimulus presentation and data logging [iii] Receives and displays data in real-time using software. ⇐
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TOBII PRO LAB SOFTWARE FEATURES
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TOBII PRO SPECTRUM HARDWARE FEATURES
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Processor: CPU
⇒ Component Specification: Intel Core i7 or Core Ultra Series [10th Gen +] or AMD Ryzen [Ryzen 5 +]; 4 Cores or Higher, 2.3 GHz or Faster ⇐
⇒ Software Demand: Large processing including [i] real-time eye tracking data [ii] visual rendering [iii] synchronization with other inputs, [iv] high-resolution export. ⇐
Graphics Card
⇒ Component Specification: Intel or Nvidia Released In or After 2018 [Intel UHD or IRIS Series and Nvidia Quadro, RTX, GEforce RTX 20xx +] ⇐
⇒ Software Demand: The visual rendering of heat maps, scan paths, and high-definition gaze overlays to avoid CPU overloads demand GPU acceleration. ⇐
Memory: RAM
⇒ Component Specification: RAM with 16 GB or more. ⇐
⇒ Software Demand: The real-time experiments and gaze visualization require memory-intensive operations. ⇐
Storage: SSD
⇒ Component Specification: 256 GB SSD Minimum [1 TB Recommended For Larger Studies] ⇐
⇒ Software Demand: The experiments can generate large datasets, especially with high sampling rates like 600 Hz. ⇐
Monitor
⇒ Component Specification: 1920 x 1080 Resolution [DVI, HDMI or DisplayPort Connector] ⇐
⇒ Software Demand: The stimulus clarity and participant feedback quality depend on a high-resolution display. ⇐
Operating System
⇒ Component Specification: Windows 10 or 11 Professional or Enterprise [64-Bit] ⇐
⇒ Software Demand: To provide stable driver support for Tobii eye trackers and necessary USB performance tuning. ⇐
STEP #2: EYE TRACKER DEVICES PROCUREMENT PROCESS: _________________________________________________________________
CONTENT SUMMARY: LICENSE KEY TRANSFER | SOFTWARE COMPATIBLE COMPUTER PURCHASE | ... | ... | ...
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TABLE OF CONTENTS
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SET-UP PROCEDURES
⇒ Part 1. Tobii Licence Key Renewal [______________________] ⇐
⇒ Part 2. Computer Compatible With Tobii Pro Lab Software [______________________] ⇐
⇒ Part 3. Initiating Tobii Eye Tracker Software and Hardware on Computer [______________________] ⇐
⇒ Part 4. Protecting Eye Tracker Experiment Participants Data [______________________] ⇐
⇒ Part 5. Starting a Project Tutorial [______________________] ⇐
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PART 1. TOBII LICENSE KEY RENEWAL
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LICENSE KEY TRANSFER AND RENEWAL
Licence Key
⇒ License Key: ANQQ0-70600-G4HJK-M8P1Z-1K19D-ECBU3-FVZM ⇐
⇒ License Status: [i] Tobii Pro Lab License Key [ii] A software upgrade contract expired on 2/2/2021 [iii] The license is perpetual; always have access to software. ⇐
License Key Transfer to New Computer
⇒ 1.1. Deactivate License on a Computer: Start the application on previous computer, go to "License" in the menu, then enter my license and click on "Deactivate." ⇐
⇒ 1.2. Deactivate License Offline: Log in to my account on Connect Site, select "Account" on the top menu, and deactivate the license key from a previous laptop. ⇐
⇒ 2. Activate Software on a Computer: Start the application on a new computer, go to "License" in the menu, then enter my license key and click on "Activate." ⇐
Tobii Pro Lab Software Update
⇒ Software Upgrade Contract: [i] New software releases, e.g., maintenance updates and functionality implementation [ii] $1,900 each year per license key. ⇐
⇒ Question: $1,900.00 in total for most recent update access or $1,900.00 * 4, i.e., $7,600.00 because it is 2025 right now? ⇐
⇒ Contact sales.us@tobii.com or monica.purkey@tobii.com for revisiting onboarding process and software update options. ⇐
⇒ Answer: No back charge for the last 4 years since 2021, i.e., only $1,000.00 needed to access most recent features. ⇐
NEW SOFTWARE [VERSION 24.31] FUNCTIONALITIES COMPARED TO 2021 [VERSION 1.152]
Enhanced Visualization
⇒ Enhanced Visualization #1 - Opacity Map: It allows for simpler way of showing where the participant was looking without colors that need interpreting. ⇐
⇒ Enhanced Visualization #2 - Grouped Data Display: Color-codes gaze visualizations on participant variables, enabling quick comparisons between groups. ⇐
⇒ Enhanced Visualization #3 - Hover Text: In scan path and bee swarm, hover over a fixation point with a mouse for more information, e.g., duration and index. ⇐
⇒ Enhanced Visualization #4 - AOI Layer: Researchers can choose to visualize AOIs (Area of Interest), their names, and tag information with the media and gaze. ⇐
⇒ Enhanced Visualization #5 - Stacked Interval Mode: Combine multiple visits to a same media, e.g., a web page section, into one continuous visual representation. ⇐
Screen Project and Blink Detection
⇒ Advanced Screen Project [ASP]: A new software project type which allows sending and exporting stimulus onset markers via TTL Signals (the standard for synchronizing data) to combine eye tracking data with other biometrics data streams, e.g., EEG or GSR; TTL marker values can be static or dynamic by binding them to the design table. ⇐
⇒ Blinks Detection: A new eye-tracking concept "blinks" can be detected based on the eye openness signal; the blinks are detected from the eye openness, i.e., eyelid tracking; detailed blink metrics such as amplitude, duration, and velocity can be computed; useful on tasks where blinks may interrupt or bias visual attention metrics such as reading. ⇐
FINAL DECISION BY DR. KARMARKAR
Software Update Final Decision
⇒ Final Decision: No software update for now; proceed with Legacy Version 1.152 ⇐
⇒ Reasoning: [i] For current research on Set-Liking, the accuracy addition of new software is not mandatory [ii] Will consider software update throughout research. ⇐
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PART 2. COMPUTER COMPATIBLE WITH TOBII PRO LAB SOFTWARE [REQUIRED SPECIFICATIONS]
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COMPUTER OPTIONS AND SPECIFICATIONS
Current Computer: MSI GP72 Leopard Pro [Incompatible]
⇒ [CPU] Core i7 5th generation, while 10th generation needed [RAM] 8GB, while 16GB needed [CPU] released in 2015, while 2018+ needed [Storage] SSD Absent. ⇐
Lowest Priced Dell Latitude: Latitude 3340 Laptop or 2-in-1 [$669.00] [Incompatible]
⇒ [CPU] Core i5, which does not meet Core i7 or Core Ultra requirements. More specifically, Core i5's base frequency is below 2.3 GHz Criteria ⇐
⇒ Other Specs Are Good: [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 256GB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] HDMI and Type-C ⇐
Lowest Priced Compatible Dell Latitude: Latitude 3550 Laptop [$909.00]
⇒ [CPU] Core i7 13th generation [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 256GB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] USB, HDMI, SD Card ⇐
Lowest Priced Compatible Dell Precision: Precision 3590 Workstation [$1,119.00]
⇒ [CPU] Core Ultra [RAM] 64GB [GPU] NVIDIA RTX 500 [Storage] SSD with 2TB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] Thunderbolt, HDMI, 2 USB ⇐
⇒ Specs Are Great, But Price: All Precision Models satisfy the required specifications of Tobii Pro Lab, but they all exceed the cost of $1,119.00. ⇐
Lowest Priced Compatible Dell Computer: Inspiron 15 Laptop [$649.99]
⇒ • [CPU] Core i7 13th generation [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 1TB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] 3 USB, HDMI ⇐
Final Selection Recommendation
⇒ For the lowest cost with all required specifications satisfied, I would recommend Inspiron 15 Laptop for $649.99. ⇐
⇒ For best performance given with adequate budget, I would recommend Precision 3590 Workstation for $1,119.00. ⇐
FINAL DECISION BY DR. KARMARKAR
Computer Purchase Final Decision
⇒ Final Decision: Latitude For Business; Model Name is Latitude 3550 Laptop ⇐
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PART 3. INITIATING TOBII EYE TRACKER SOFTWARE AND HARDWARE ON COMPUTER
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
SOFTWARE INSTALLATION
License Version
⇒ SOFTWARE LICENSE TYPE: PERPETUAL TOBII PRO LAB - FULL EDITION ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
Installation V. 1.152
⇒ ____________ ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
HARDWARE CONNECTION
Hardware Connection Lines
⇒ ____________ ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
Room Experiment Set-Up
⇒ Lighting: Tinted window or curtain. ⇐
⇒ Chair: Non-movable chair for reduced error in calibration [moving body and head leads into errors due to changing position and angle] ⇐
⇒ ____________ ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 4. PROTECTING EYE TRACKER EXPERIMENT PARTICIPANTS DATA
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PHYSICAL PROTECTION
Hardware Protection
⇒ Limited research room access. ⇐
⇒ Laptop should be physically locked with K Lock. ⇐
⇒ ____________ ⇐
Data Confidentiality and Device Protection
⇒ Need to work on data analysis separately from the eye tracker connected laptop [probably my own laptop] ⇐
⇒ Need card access to the 5th floor of the Rady 5W105 Room ⇐
⇒ Need key access to both 5W105 Room and laptop storage drawer ⇐
DATA PROTECTION
Software Protection
⇒ No other network connectivity for protection. ⇐
⇒ No other Application Software Installation. ⇐
⇒ Cybersecurity on browsers and OS. ⇐
Data Transfer
⇒ In the Tobii connected laptop, only experiment conduct, data cleaning, and data unidentification will be done. ⇐
⇒ Once data [Fixation in AOI] is processed and unidentified, the CSV file of each participant can be sent to network-connceted laptop for further analysis on R. ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 5. STARTING A PROJECT TUTORIAL
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
TITLE
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
STEP #3: MATLAB + PSYCHTOOLBOX-3 + TITTA + TOBII PRO LAB ARCHITECTURE: _______________________________________________
CONTENT SUMMARY: LICENSE KEY TRANSFER | SOFTWARE COMPATIBLE COMPUTER PURCHASE | ... | ... | ...
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
TABLE OF CONTENTS
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
SET-UP PROCEDURES
⇒ Part 1. Tobii Licence Key Renewal [______________________] ⇐
⇒ Part 2. Computer Compatible With Tobii Pro Lab Software [______________________] ⇐
⇒ Part 3. Initiating Tobii Eye Tracker Software and Hardware on Computer [______________________] ⇐
⇒ Part 4. Protecting Eye Tracker Experiment Participants Data [______________________] ⇐
⇒ Part 5. Starting a Project Tutorial [______________________] ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 1. TOBII LICENSE KEY RENEWAL
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
LICENSE KEY TRANSFER AND RENEWAL
Licence Key
⇒ License Key: ANQQ0-70600-G4HJK-M8P1Z-1K19D-ECBU3FVZM ⇐
⇒ License Status: [i] Tobii Pro Lab License Key [ii] A software upgrade contract expired on 2/2/2021 [iii] The license is perpetual; always have access to software. ⇐
License Key Transfer to New Computer
⇒ 1.1. Deactivate License on a Computer: Start the application on previous computer, go to "License" in the menu, then enter my license and click on "Deactivate." ⇐
⇒ 1.2. Deactivate License Offline: Log in to my account on Connect Site, select "Account" on the top menu, and deactivate the license key from a previous laptop. ⇐
⇒ 2. Activate Software on a Computer: Start the application on a new computer, go to "License" in the menu, then enter my license key and click on "Activate." ⇐
Tobii Pro Lab Software Update
⇒ Software Upgrade Contract: [i] New software releases, e.g., maintenance updates and functionality implementation [ii] $1,900 each year per license key. ⇐
⇒ Question: $1,900.00 in total for most recent update access or $1,900.00 * 4, i.e., $7,600.00 because it is 2025 right now? ⇐
⇒ Contact sales.us@tobii.com or monica.purkey@tobii.com for revisiting onboarding process and software update options. ⇐
⇒ Answer: No back charge for the last 4 years since 2021, i.e., only $1,000.00 needed to access most recent features. ⇐
NEW SOFTWARE [VERSION 24.31] FUNCTIONALITIES COMPARED TO 2021 [VERSION 1.152]
Enhanced Visualization
⇒ Enhanced Visualization #1 - Opacity Map: It allows for simpler way of showing where the participant was looking without colors that need interpreting. ⇐
⇒ Enhanced Visualization #2 - Grouped Data Display: Color-codes gaze visualizations on participant variables, enabling quick comparisons between groups. ⇐
⇒ Enhanced Visualization #3 - Hover Text: In scan path and bee swarm, hover over a fixation point with a mouse for more information, e.g., duration and index. ⇐
⇒ Enhanced Visualization #4 - AOI Layer: Researchers can choose to visualize AOIs (Area of Interest), their names, and tag information with the media and gaze. ⇐
⇒ Enhanced Visualization #5 - Stacked Interval Mode: Combine multiple visits to a same media, e.g., a web page section, into one continuous visual representation. ⇐
Screen Project and Blink Detection
⇒ Advanced Screen Project [ASP]: A new software project type which allows sending and exporting stimulus onset markers via TTL Signals (the standard for synchronizing data) to combine eye tracking data with other biometrics data streams, e.g., EEG or GSR; TTL marker values can be static or dynamic by binding them to the design table. ⇐
⇒ Blinks Detection: A new eye-tracking concept "blinks" can be detected based on the eye openness signal; the blinks are detected from the eye openness, i.e., eyelid tracking; detailed blink metrics such as amplitude, duration, and velocity can be computed; useful on tasks where blinks may interrupt or bias visual attention metrics such as reading. ⇐
FINAL DECISION BY DR. KARMARKAR
Software Update Final Decision
⇒ Final Decision: No software update for now; proceed with Legacy Version 1.152 ⇐
⇒ Reasoning: [i] For current research on Set-Liking, the accuracy addition of new software is not mandatory [ii] Will consider software update throughout research. ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 2. COMPUTER COMPATIBLE WITH TOBII PRO LAB SOFTWARE [REQUIRED SPECIFICATIONS]
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
COMPUTER OPTIONS AND SPECIFICATIONS
Current Computer: MSI GP72 Leopard Pro [Incompatible]
⇒ [CPU] Core i7 5th generation, while 10th generation needed [RAM] 8GB, while 16GB needed [CPU] released in 2015, while 2018+ needed [Storage] SSD Absent. ⇐
Lowest Priced Dell Latitude: Latitude 3340 Laptop or 2-in-1 [$669.00] [Incompatible]
⇒ [CPU] Core i5, which does not meet Core i7 or Core Ultra requirements. More specifically, Core i5's base frequency is below 2.3 GHz Criteria ⇐
⇒ Other Specs Are Good: [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 256GB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] HDMI and Type-C ⇐
Lowest Priced Compatible Dell Latitude: Latitude 3550 Laptop [$909.00]
⇒ [CPU] Core i7 13th generation [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 256GB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] USB, HDMI, SD Card ⇐
Lowest Priced Compatible Dell Precision: Precision 3590 Workstation [$1,119.00]
⇒ [CPU] Core Ultra [RAM] 64GB [GPU] NVIDIA RTX 500 [Storage] SSD with 2TB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] Thunderbolt, HDMI, 2 USB ⇐
⇒ Specs Are Great, But Price: All Precision Models satisfy the required specifications of Tobii Pro Lab, but they all exceed the cost of $1,119.00. ⇐
Lowest Priced Compatible Dell Computer: Inspiron 15 Laptop [$649.99]
⇒ • [CPU] Core i7 13th generation [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 1TB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] 3 USB, HDMI ⇐
Final Selection Recommendation
⇒ For the lowest cost with all required specifications satisfied, I would recommend Inspiron 15 Laptop for $649.99. ⇐
⇒ For best performance given with adequate budget, I would recommend Precision 3590 Workstation for $1,119.00. ⇐
FINAL DECISION BY DR. KARMARKAR
Computer Purchase Final Decision
⇒ Final Decision: Latitude For Business; Model Name is Latitude 3550 Laptop ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 3. INITIATING TOBII EYE TRACKER SOFTWARE AND HARDWARE ON COMPUTER
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
SOFTWARE INSTALLATION
License Version
⇒ SOFTWARE LICENSE TYPE: PERPETUAL TOBII PRO LAB - FULL EDITION ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
Installation V. 1.152
⇒ ____________ ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
HARDWARE CONNECTION
Hardware Connection Lines
⇒ ____________ ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
Room Experiment Set-Up
⇒ Lighting: Tinted window or curtain. ⇐
⇒ Chair: Non-movable chair for reduced error in calibration [moving body and head leads into errors due to changing position and angle] ⇐
⇒ ____________ ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 4. PROTECTING EYE TRACKER EXPERIMENT PARTICIPANTS DATA
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PHYSICAL PROTECTION
Hardware Protection
⇒ Limited research room access. ⇐
⇒ Laptop should be physically locked with K Lock. ⇐
⇒ ____________ ⇐
Data Confidentiality and Device Protection
⇒ Need to work on data analysis separately from the eye tracker connected laptop [probably my own laptop] ⇐
⇒ Need card access to the 5th floor of the Rady 5W105 Room ⇐
⇒ Need key access to both 5W105 Room and laptop storage drawer ⇐
DATA PROTECTION
Software Protection
⇒ No other network connectivity for protection. ⇐
⇒ No other Application Software Installation. ⇐
⇒ Cybersecurity on browsers and OS. ⇐
Data Transfer
⇒ In the Tobii connected laptop, only experiment conduct, data cleaning, and data unidentification will be done. ⇐
⇒ Once data [Fixation in AOI] is processed and unidentified, the CSV file of each participant can be sent to network-connceted laptop for further analysis on R. ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 5. STARTING A PROJECT TUTORIAL
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
TITLE
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
STEP #3: NEW RESEARCH ASSISTANT TRAINING: ___________________________________________________________________________
CONTENT SUMMARY: LICENSE KEY TRANSFER | SOFTWARE COMPATIBLE COMPUTER PURCHASE | ... | ... | ...
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
TABLE OF CONTENTS
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
SET-UP PROCEDURES
⇒ Part 1. Tobii Licence Key Renewal [______________________] ⇐
⇒ Part 2. Computer Compatible With Tobii Pro Lab Software [______________________] ⇐
⇒ Part 3. Initiating Tobii Eye Tracker Software and Hardware on Computer [______________________] ⇐
⇒ Part 4. Protecting Eye Tracker Experiment Participants Data [______________________] ⇐
⇒ Part 5. Starting a Project Tutorial [______________________] ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 1. TOBII LICENSE KEY RENEWAL
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
LICENSE KEY TRANSFER AND RENEWAL
Licence Key
⇒ License Key: ANQQ0-70600-G4HJK-M8P1Z-1K19D-ECBU3FVZM ⇐
⇒ License Status: [i] Tobii Pro Lab License Key [ii] A software upgrade contract expired on 2/2/2021 [iii] The license is perpetual; always have access to software. ⇐
License Key Transfer to New Computer
⇒ 1.1. Deactivate License on a Computer: Start the application on previous computer, go to "License" in the menu, then enter my license and click on "Deactivate." ⇐
⇒ 1.2. Deactivate License Offline: Log in to my account on Connect Site, select "Account" on the top menu, and deactivate the license key from a previous laptop. ⇐
⇒ 2. Activate Software on a Computer: Start the application on a new computer, go to "License" in the menu, then enter my license key and click on "Activate." ⇐
Tobii Pro Lab Software Update
⇒ Software Upgrade Contract: [i] New software releases, e.g., maintenance updates and functionality implementation [ii] $1,900 each year per license key. ⇐
⇒ Question: $1,900.00 in total for most recent update access or $1,900.00 * 4, i.e., $7,600.00 because it is 2025 right now? ⇐
⇒ Contact sales.us@tobii.com or monica.purkey@tobii.com for revisiting onboarding process and software update options. ⇐
⇒ Answer: No back charge for the last 4 years since 2021, i.e., only $1,000.00 needed to access most recent features. ⇐
NEW SOFTWARE [VERSION 24.31] FUNCTIONALITIES COMPARED TO 2021 [VERSION 1.152]
Enhanced Visualization
⇒ Enhanced Visualization #1 - Opacity Map: It allows for simpler way of showing where the participant was looking without colors that need interpreting. ⇐
⇒ Enhanced Visualization #2 - Grouped Data Display: Color-codes gaze visualizations on participant variables, enabling quick comparisons between groups. ⇐
⇒ Enhanced Visualization #3 - Hover Text: In scan path and bee swarm, hover over a fixation point with a mouse for more information, e.g., duration and index. ⇐
⇒ Enhanced Visualization #4 - AOI Layer: Researchers can choose to visualize AOIs (Area of Interest), their names, and tag information with the media and gaze. ⇐
⇒ Enhanced Visualization #5 - Stacked Interval Mode: Combine multiple visits to a same media, e.g., a web page section, into one continuous visual representation. ⇐
Screen Project and Blink Detection
⇒ Advanced Screen Project [ASP]: A new software project type which allows sending and exporting stimulus onset markers via TTL Signals (the standard for synchronizing data) to combine eye tracking data with other biometrics data streams, e.g., EEG or GSR; TTL marker values can be static or dynamic by binding them to the design table. ⇐
⇒ Blinks Detection: A new eye-tracking concept "blinks" can be detected based on the eye openness signal; the blinks are detected from the eye openness, i.e., eyelid tracking; detailed blink metrics such as amplitude, duration, and velocity can be computed; useful on tasks where blinks may interrupt or bias visual attention metrics such as reading. ⇐
FINAL DECISION BY DR. KARMARKAR
Software Update Final Decision
⇒ Final Decision: No software update for now; proceed with Legacy Version 1.152 ⇐
⇒ Reasoning: [i] For current research on Set-Liking, the accuracy addition of new software is not mandatory [ii] Will consider software update throughout research. ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 2. COMPUTER COMPATIBLE WITH TOBII PRO LAB SOFTWARE [REQUIRED SPECIFICATIONS]
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
COMPUTER OPTIONS AND SPECIFICATIONS
Current Computer: MSI GP72 Leopard Pro [Incompatible]
⇒ [CPU] Core i7 5th generation, while 10th generation needed [RAM] 8GB, while 16GB needed [CPU] released in 2015, while 2018+ needed [Storage] SSD Absent. ⇐
Lowest Priced Dell Latitude: Latitude 3340 Laptop or 2-in-1 [$669.00] [Incompatible]
⇒ [CPU] Core i5, which does not meet Core i7 or Core Ultra requirements. More specifically, Core i5's base frequency is below 2.3 GHz Criteria ⇐
⇒ Other Specs Are Good: [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 256GB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] HDMI and Type-C ⇐
Lowest Priced Compatible Dell Latitude: Latitude 3550 Laptop [$909.00]
⇒ [CPU] Core i7 13th generation [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 256GB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] USB, HDMI, SD Card ⇐
Lowest Priced Compatible Dell Precision: Precision 3590 Workstation [$1,119.00]
⇒ [CPU] Core Ultra [RAM] 64GB [GPU] NVIDIA RTX 500 [Storage] SSD with 2TB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] Thunderbolt, HDMI, 2 USB ⇐
⇒ Specs Are Great, But Price: All Precision Models satisfy the required specifications of Tobii Pro Lab, but they all exceed the cost of $1,119.00. ⇐
Lowest Priced Compatible Dell Computer: Inspiron 15 Laptop [$649.99]
⇒ • [CPU] Core i7 13th generation [RAM] 16GB [GPU] Intel Iris Xe [Storage] SSD with 1TB [OS] Windows 11 Pro [Monitor] 1920 x 1080 [Ports] 3 USB, HDMI ⇐
Final Selection Recommendation
⇒ For the lowest cost with all required specifications satisfied, I would recommend Inspiron 15 Laptop for $649.99. ⇐
⇒ For best performance given with adequate budget, I would recommend Precision 3590 Workstation for $1,119.00. ⇐
FINAL DECISION BY DR. KARMARKAR
Computer Purchase Final Decision
⇒ Final Decision: Latitude For Business; Model Name is Latitude 3550 Laptop ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 3. INITIATING TOBII EYE TRACKER SOFTWARE AND HARDWARE ON COMPUTER
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
SOFTWARE INSTALLATION
License Version
⇒ SOFTWARE LICENSE TYPE: PERPETUAL TOBII PRO LAB - FULL EDITION ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
Installation V. 1.152
⇒ ____________ ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
HARDWARE CONNECTION
Hardware Connection Lines
⇒ ____________ ⇐
⇒ ____________ ⇐
⇒ ____________ ⇐
Room Experiment Set-Up
⇒ Lighting: Tinted window or curtain. ⇐
⇒ Chair: Non-movable chair for reduced error in calibration [moving body and head leads into errors due to changing position and angle] ⇐
⇒ ____________ ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 4. PROTECTING EYE TRACKER EXPERIMENT PARTICIPANTS DATA
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PHYSICAL PROTECTION
Hardware Protection
⇒ Limited research room access. ⇐
⇒ Laptop should be physically locked with K Lock. ⇐
⇒ ____________ ⇐
Data Confidentiality and Device Protection
⇒ Need to work on data analysis separately from the eye tracker connected laptop [probably my own laptop] ⇐
⇒ Need card access to the 5th floor of the Rady 5W105 Room ⇐
⇒ Need key access to both 5W105 Room and laptop storage drawer ⇐
DATA PROTECTION
Software Protection
⇒ No other network connectivity for protection. ⇐
⇒ No other Application Software Installation. ⇐
⇒ Cybersecurity on browsers and OS. ⇐
Data Transfer
⇒ In the Tobii connected laptop, only experiment conduct, data cleaning, and data unidentification will be done. ⇐
⇒ Once data [Fixation in AOI] is processed and unidentified, the CSV file of each participant can be sent to network-connceted laptop for further analysis on R. ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PART 5. STARTING A PROJECT TUTORIAL
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
TITLE
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
TITLE
⇒ ____________ ⇐
⇒ ____________ ⇐
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
VIDEO
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