Learnings online marketing campaign Belgium

End of June we launched a big recruitment campaign: How do you Leave your Mark? We were present on several channels such as radio, print and online media: Facebook, Instagram, LinkedIn, Google Search & Display and YouTube. Campaigns are not just about creating awareness, we also build further on the learnings as our aim is to attract new colleagues. Our main learnings:

• The omnichannel approach is still the best way of working: by combining different channels, we see an important increase in our website visits and applications. Especially during the radio waves, the visits increase.

• Since the start of the campaign, more than 50 new colleagues signed their contract and this number increases every week

• Ratio applications paid campaign on online media channels: 61% NL, 39% FR

• Most popular region: Brussels

• Most successful channels regarding applications: Linkedin, Facebook / instagram and Member gets Member!

Thank you all for your support during the campaign. By sharing messages within your network we can reach so much more people! Looking forward to the new campaign next year as we keep on growing.

What are the main changes?

• Dynamic content: Insight articles and vacancies are dynamic content elements. In the new website these elements are integrated automatically all over the website on the relevant pages.

• Structure insights: To optimize the user experience we limited the types of insights. All insights are structured in the following way: article, blog, event/video, press release, reference case.

• Navigation: We optimized the navigation on different levels: main menu access is optimized, in-page navigation is added and breadcrumbs are now included to better understand where you are within the website. All these elements help to increase the user experience.

• Design: new photography: Thanks to recent campaigns we have organized more photoshoots of our own colleagues. These images are now added to the new website and improve the overall experience when navigating through our website.

• TFLUX - integration Connexys: Also TriFinance Luxembourg now has a full integration with Connexys, linking their vacancies directly to the website.

• TFBE - integration training websites: We integrated the three external training websites within our portfolio of services: controller training, IFRS training and credit management training.

• TFBE - Dutch & French version: We developed a Dutch and French version of the website, which will support us to reach our target groups in a better way. The Go Live of these versions is planned for next month and guidelines for publication of insights and vacancies will be shared soon.

The power of video

Video is a very powerful medium to support your message. The coming months we will further embed video in our way of working. We keep you posted! Here you can find two recent videos we created to support awareness on RPA, the TriFinance Way and the launch of our brand new Me inc.® Learning platform. Enjoy watching!

Production, production, production, ... ;-)

Sometimes we feel like we are a communication / production agency. We create a lot of communicatng and supporting material for different XSUs and BCBs. Always great to see the final result of our efforts. Curious to see what we created the past months? Take a look below ;-)