strategic entrepreneurship CTAG

Career and Technical Education Department

MARKETING YEAR 2 (MARK2)

MRK4301 - Strategic Entrepreneurship CTAG (141030) 

· Semester 2 – 1 credit - Grade 12

· Selection Criteria: none

· Fee

Students will use innovation skills to generate ideas for new products and services, evaluate the feasibility of ideas, and develop a strategy for commercialization. They will use technology to select target markets, profile target customers, define the venture’s mission, and create business plans. Students will take initial steps to establish a business. Students will calculate and forecast costs, break-even, and sales. Establishing brand, setting prices, promoting products, and managing customer relationships will be emphasized.