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My segment has the filter "downloaded an asset" but it has a lot of anonymous contacts. How can they have downloaded them?
My segment has the filter "downloaded an asset" but it has a lot of anonymous contacts. How can they have downloaded them?
That is bots causing this behaviour. If your assets are sent in emails, bots can analyze the links of these assets and some of them even remove the click tracking parameter that identifies the contact. Therefore, when the asset link is clicked, this action creates an anonymous contact in Automation and saves only the asset URL.
Unfortunately, we cannot do anything about this behavior and the only thing you can do in these segment is to exclude anonymous contacts ( without an email address ).
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