Deliverability

The deliverability rate depends on two factors. Email provider and user. Domain reputation, the content of the emails, and emails being sent only to relevant customers will affect the deliverability rate. The domain reputation is a particularly important factor as it shows Google that your emails are high quality and not spam.

You can learn more about domain reputation and how to improve it in this resource by Mailjet: What is IP reputation and are there ways to improve it?

A good email provider can increase your deliverability rate in many ways by using authentication tools and optimizing the HTML structure of your emails. You can learn about what Mailjet does to help you improve your deliverability rate in this resource: How does Mailjet improve the deliverability of the emails?

FunnelBud uses the leading European email delivery service MailJet as our email service in order to ensure the best possible deliverability rates for our customers. FunnelBud customers enjoy a high rate of emails that reach the inbox instead of the spam folder.

Please see email Email Open and Delivery Statistics (PDF) by our hosting partner Webmecanik, who FunnelBud partners with to host our application, to see real world statistics on email delivery with FunnelBud.

To learn more about which factors affect email delivery / spam rates, please read this resource by MailJet: Email deliverability: A how-to guide to get into the inbox