Deliverability

The email deliverability rate depends on three major factors: the email provider and external factors.

A good email provider can increase your deliverability rate in many ways. Firstly, a good provider uses advanced authentication tools and optimizes the HTML structure of every email. All these ensure that the code remains optimized throughout the email. Without them, your emails would easily end up in the spam folder.

Mailjet, our trusted email delivery service, does exactly this and guarantees that your emails get into the inbox. How does that work? Learn more here: How does Mailjet improve the deliverability of emails?

Secondly, your deliverability rate depends on your Domain reputation. The domain reputation factor indicates to Google that your emails are high quality and not spam. Your domain reputation rating is subject to several factors like:

• Spam placement rate

• Open rate

• Spam complaint rate

• “This is not spam” rate

• Deleted before reading rate

• Hard Bounce rate

Typically, you can avoid all these by using email best practices in your efforts. But most importantly, ensure that your emails are being sent only to relevant customers with confirmed addresses. So, you must filter and edit your lists periodically.

Thirdly, the Content of your emails will also affect their deliverability rate. You want to ensure that you only send relevant content to your target audience. That reduces the likelihood that they will react negatively and send wrong signals to the provider.

Funnelbud customers enjoy high deliverability rates, as reported by our hosting partner Webmecanik. Check out Email Open and Delivery Statistics (PDF) for real-world statistics on email delivery with Funnelbud.

This success is thanks to our top-of-the-range email partners and internal solutions that our customers can access. With Funnelbud, you get well-built and effective funnels and segments.

Our email verification solutions would also help you remove people who opt out, verify email lists automatically, etc. All these help you keep your emails relevant and maintain your domain reputation.

To learn more about which factors affect email delivery/spam rates, please read this resource by MailJet: Email deliverability: A how-to guide to get into the inbox