Promotion
Purpose and Progress
The promotion team is a project group created to provide a central point of communication for the Student Senate and to establish clear guidelines for upcoming student senators to continue sharing and promoting its resources and initiatives.
The promotion team works collaboratively with all other project groups to:
Spotlight available resources created and collected by past Student Senators
Share progress updates for new projects and the current work of the Student Senate.
Support engagement by using social media to collect feedback (e.g., through Instagram polls).
Provide prospective student senators with helpful information about the role and responsibilities of the Student Senate.
When possible, answer questions from students relevant to the Student Senate
The promotion team has developed the following...
A “Toolbox” for future student senators who choose to join the promotion team. This “toolbox” provides guidance on maintaining a social media presence, developing digital tools, planning for in-person and/or virtual events, and communicating effectively.
Student Senate Toolbox - Website Version.pdf
An Instagram account (@studentsenate2023) that was primarily used to bring awareness to the Student Senate website and the work of the Student Senate.
Engagement
The promotion team developed an official Student Senate Instagram page to provide updates about the senate, engage with the student population, and promote current and previous senate projects. They also collaborated with other groups to gather any important updates or surveys, and posted them on instagram to reach a wider audience.
Analytics shares information about the number of “actions” taken. For example, the number of likes, comments, shares, and saves.
Interactions describe actions such as profile views from a post and clicks to external links.
Discovery relates to the number of account views and percentage of interactions from non followers, and the distribution of how views were obtained (from home page, explore, our profile, etc.)
As of April 27, 2023, our posts have achieved:
160 Actions
156 Interactions
832 Accounts reached
994 Impressions
