Rhetoric - the art of persuasion

The history of rhetoric or persuasion and its concepts of ethos, pathos, and logos began in Greece

Plato was a Greek philosopher and taught his student, Aristotle, the art of persuasion. The art of persuasion is a way to appeal to an audience, and was often used in public speeches during that time. Aristotle identified three methods of persuasion: ethos, pathos, and logos.

Ethos, Logos, and Pathos in Advertising