Lesson 5: Consumer Behaviour & Influencing Opinions

Think/Pair/Share Activity:

Split class into groups of 2 to answer the following questions:

• Which online purchases do you think increased / decreased?

• Why do you believe the sale of certain items increased / decreased?

One person from group report back to rest of the class (Slide 4)

Teacher will then show slide 5

CSO statistics showing individuals who used the internet classified by the types of purchases made online - January and March 2020.

Teacher Activity: Create a menti.com question in advance of class, asking What influences you to shop online? (Slide 8)

Student Activity: Log onto menti.com, use the code given by the teacher and submit answers to the question.

Teacher will then show all the answers on screen.

Have discussion with the class about the influences given, and compare answers to Slide 9 (Influences).

Discuss Customer Online Shopping Behaviours (Trends in 2020)

(Slide 11)

Student Activity

List 3 Social Media Influencers that you are aware of, what they promote, and how many followers they have. Students can use various platforms to research this. (Slide 14)

Slide 15 - Teacher to show examples of some social media influencers.