Unit 6: Commercial Photography

Unit Overview

In this final unit, we will be putting together all of the skills you have learned this year. You will combine your knowledge of camera techniques, composition, lighting & color, visual storytelling, and photo editing to create and market your own fake brand! We will begin by researching the different ways photographers make money in the real world, explore various trends and styles of visual advertisements, discover the big names in the industry and how they achieved their success, and finally create a new website to promote your "brand."

This unit is a chance to prove your mastery of the content. Are you up for the challenge?

Day 1: Introduce the Building a Brand Project

Agenda:

• Introduce the Building a Brand project

• Begin working on Part 1 - Research

Homework:

• Continue working on Part 1 - Research

Day 2: Building a Brand Project - Research

Agenda:

• Work on Part 1 - Research on the Building a Brand project

Homework:

• Finish Part 1 - Research

Day 3: Building a Brand Project - Photos

Agenda:

• Work on Part 2 - Photos & Editing on the Building a Brand project

• Create homemade lightboxes to photograph objects

• Come up with a plan for what objects you are going to bring to school to photograph, what locations you want to shoot at, what textures, props, or backdrops you want to use, etc.

Homework:

• Take photos for the Building a Brand project

Day 4: Building a Brand Project - Photos Cont.

Agenda:

• Work on Part 2 - Photos & Editing on the Building a Brand project

• Finish making homemade lightboxes to photograph objects

Homework:

• Take photos for the Building a Brand project

Day 5: Building a Brand Project - Photos Cont.

Agenda:

• Work on Part 2 - Photos & Editing on the Building a Brand project

Homework:

• Take photos for the Building a Brand project

Day 6: Building a Brand Project - Photos Cont.

Agenda:

• Work on Part 2 - Photos & Editing on the Building a Brand project

Homework:

• Take photos for the Building a Brand project

Day 7: Building a Brand Project -Editing

Agenda:

• Work on Part 2 - Photos & Editing on the Building a Brand project

Homework:

• Edit photos for the Building a Brand project

Day 8: Building a Brand Project -Editing Cont.

Agenda:

• Work on Part 2 - Photos & Editing on the Building a Brand project

Homework:

• Finish editing photos for the Building a Brand project

Day 9: Building a Brand Project - Website Building

Agenda:

• Work on Part 3 - Website on the Building a Brand project

Homework:

• Work on your website for the Building a Brand project

Day 10: Building a Brand Project - Website Building Cont.

Agenda:

• Work on Part 3 - Website on the Building a Brand project

Homework:

• Work on your website for the Building a Brand project

Day 11: Building a Brand Project - Website Building Cont.

Agenda:

• Work on Part 3 - Website on the Building a Brand project

Homework:

• Work on your website for the Building a Brand project