Data To Insights
Data To Insights
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A practical example of market analysis
A practical example of market analysis
This diagram shows the degree to which mobile dominates desktop in a range of countries - in India, the number of people who use mobile is 4 times the number who use desktop computing.
Additionally, 80% of mobile users in India only have access to the digital world via mobile (they don't have computers).
Could this be useful in developing a product idea for the Indian market? Should you choose a mobile first (or mobile only) option for developing your new service?
Classroom Activity
Classroom Activity
The article below provides a summary of 18 statistics related to the mobile phone market. Some of these are about users, some of these are about platforms, some of these are about how the mobile is used.
Trends in Mobile:
Your task is to read through the article, and for each statistic provided in the article, you should write in your insights - basically how you can apply the information in the statistic in the development or improvement to a product somehow related to the mobile industry.
The product might be a phone, but it might also be an accessory, a service, an app, etc. The trick is to try and predict the trends and cater to them, or to find ways to expand an existing market to new users, etc. 
The original article is available to the left, but I have created a template for you to complete above. You will need to make your own copy of this document before you can add your insights.
The document is available here:
The Next Classroom Activity
The Next Classroom Activity
For more ideas about what the future of mobile might be, read this article. Then in class, make a group of 3 or 4 and share your notes from the activity above.
Each group should come up with three potential products, services, apps, etc that could be developed based on the insights you have collectively gained from the task above. What are the opportunities the data presents and how can you exploit these opportunities.
Article - What will future phones look like?.pdfReport abuse