The Real MVP
The Real MVP
Embedded Files
Taking Your Solution to Market
Taking Your Solution to Market
Instructions
Instructions
The MVP provides a chance for you to test your solution with real potential customers. By launching a basic version of your product, or even a promise, you can test whether there is real interest.
If there is, you should go ahead and scale up your business.
Outcomes
Outcomes
- Outcome point
Tasks
Tasks
- Task points
What type of MVP?
What type of MVP?
The MVP is the minimum ‘thing’ you can use to test your value hypothesis. Ideally, it’s a fake product of some sort or ‘product proxy’.
Alex CowanLanding Page MVP
Landing Page MVP
Useful in the early stages to find out if people are at least interested in your idea.
Remember to use the data you collect as the beginning of your learning process - follow up with people who sign up!
Concierge MVP
Concierge MVP
Useful for tech products that will eventually be automated, but in the meantime all the "magic" is done manually.
If you can gain customers doing things by hand, then it's worth going ahead and building the final version.
Wizard of Oz MVP
Wizard of Oz MVP
Similar to a Concierge MVP, but where user interaction can be observed by manually controlling the software or product while it is being used by potential customers.
Sales MVP
Sales MVP
Can you sell it before you've even created it? A Sales MVP allows you to take pre-orders and sign-ups for your product.
eg: Kickstarter Campaigns
Different Approaches to MVP
Different Approaches to MVP
Listed above are four different approaches you can use for your MVP. Listed to the right are some specific examples of MVPs. The right MVP for your idea depends on the customer group, the (validated) problem, and your solution (and how it solves their problem).
You can launch your MVP in many different ways, including:
- Working Prototype
- Basic, or Limited Feature Version
- Kickstarter Campaign
- Mailing List Signup Page
- Pop-Up Shop or Market Stall
- Events (eg dinner parties)
ideas sourced from https://www.alexandercowan.com/creating-a-lean-startup-style-assumption-set/
Task: Launch Your MVP
Task: Launch Your MVP
More Resources
More Resources:
More Resources:
MailChimp's 9 Tips for effective landing pages:
Is a Landing Page really an MVP?
Paper Prototyping Guide:
MVP Hypothesis Statement:
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