Customer Persona
Customer Persona
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Who is our customer, really?
Who is our customer, really?
A customer persona is a way of understanding the typical customer from your target market.
You can create a customer persona by completing customer interviews and choosing a typical customer from those you interviewed.
Customer personas provide a good way to maintain your focus on the needs of your customer - by imagining yourself in their shoes.
In our case, we are imagining what the typical customer is like, which we will then verify with interviews.
Background Material
Background Material
Read the following articles:
- https://econsultancy.com/customer-personas/
- https://www.forbes.com/sites/forbesagencycouncil/2018/03/21/how-to-identify-and-speak-to-your-customer-personas/
You will need to create a summary of the two articles, answering the following questions:
- What is a customer persona?
- How is a customer persona used in business marketing?
- How do customer persona's relate to the target market for your business?
- How can you improve customer personas to ensure your business is a success?
Your Task
Your Task
Customer Persona Task
Customer Persona Task
You are to create a series of idealised customer personas, related to a hypothetical hairdressing business. We have not done any customer interviews at this stage, so we are imagining four typical customers:
- Routine Roberto (likes his hair cut on a regular schedule)
- New-Do Nadia (uses a change of hair style as a proxy for life)
- Prom-Queen Paola (the high school sweetheart)
- Fresh-Cut Fede (his hair is always on point)
Persona Template
Persona Template
You will need to use the template displayed. Create your own copy of the template by clicking here:
Submit your completed personas as a PDF file - they will be used as part of your overall assessment for this unit.
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