Customer Interviews

This video shows a few of the common mistakes involved in customer interviews and how to avoid them.

The video has been created for people who already have their business idea - so keep that in mind when watching.

Here is an extract from an article about how to do customer interviews - including advice about what to ask and what not to ask!

Read the article (closely) and briefly answer the following questions:

1. When interviewing customers, why is it important not to discuss your own business idea?
2. When interviewing customers, why should you avoid talking about the future?
3. Explain what we mean by “problems not products”?

https://customerdevlabs.com/2013/11/05/how-i-interview-customers/ 

This video provides an expansion on some of the ideas included in the article above.