Your choice of team [business partners, investors and employees] is just as important as any product idea you might have.
Your team will ultimately determine the success of your business, so think carefully about what kind of people you want to work with and need in your business.
One of the most significant reasons a startup fails (after "building something that nobody wants") is related to the team behind the project. Investors often look more closely at the team than the idea:
When choosing your team, make sure you have these two things:
The three startup types are listed below - you'll need to be able to do all three or find partners who can help you where you're weak.
This material inspired by and sourced from MIT's LaunchX program. Read more at:
https://launchx.com/blog/post?s=entrepreneur-types-builders-branders-and-business-developers
This is the inventor. The person who dreamed up the idea for the revolutionary product you create.
Included in this category are makers, designers, engineers, programmers, developers, hackers, and artisans.
example: Steve Wozniak
This is the salesperson. The person who creates the story and knows how to tell it to attract the right customers
Branding skills include marketing, design, writing and story telling. Branders understand the customer and their needs.
example: Steve Jobs
This is the business manager. The person who brings it all together, so that you can deliver your product profitably.
Business development means taking care of money, production and people - get all that right and you've got a business.
example: neither of the Steves!
KEY TO HIRING FOR A STARTUP:
DO LOOK FOR:
Who's going to show up early and stay late? Who speaks as "we" instead of as "I"?
Who can think on their feet and roll with the punches? Who will never answer a request with "that's not my job"?
The key to a good hire is finding someone who is a CULTURE and WORK STYLE fit.
If you hire the smartest, fanciest person who has no hustle compared to the rest of your team they will spread through your culture like a cancer.
Hire for heart.
The article provides details of a research study that tried to understand what makes a successful startup team. Read the article and complete the review questions below.
With specific reference to the case study provided in the article...
Now thinking about your own ideas for a startup...