Let's Practice

Can we put these ideas to work?

Coffee Shop Game

We will be using the 'Coffee Shop Game' to apply some of our ideas about business and see if we can make some profit.

Visit this page:

https://www.coolmathgames.com/0-coffee-shop

Or you can download this file (you'll need to save it to your computer and open it in Chrome):https://drive.google.com/open?id=1GSp4Ai6F8jtCWEPhp9HJtlXOWOzQewkv

Your Mission

Your mission is to run a coffee shop for two weeks (hypothetical weeks - each day lasts about one minute).

Each day, you set your price, your menu and order your supplies. You can adjust your price during the day. Pay attention to the weather forecast and the feedback from your customers.

In this game, there are four main elements:

Inventory Management (the supplies you buy every day)
Recipe (making coffee that your customers like)
Price (selling it for a price people are willing to pay - remember the weather forecast)
Reputation (listening to the feedback your customers give you)

Finishing The Game

At the end of the (hypothetical) 14 days, you will need to take a screen shot of the final page. It should look a little like this picture.

Hopefully, your cash balance is higher at the end of the game than it was at the start! k

Reading

Read this article (available to the right):

https://www.americaninno.com/atlanta/atlanta-startups/from-engineering-to-brewing-how-this-coffee-roaster-startup-began-at-georgia-tech/

When reading, you should closely read - using a pen or highlighter to identify the key points. You should also check any words or language you don't understand.

Then summarise the article based on the following questions:

What is the article about?
What have the owners done to ensure their success?
Which of the entrpreneurial mindsets and skills have they demonstrated in their business?
Is this business successful? Why do you think it is?

Coffee Start Up (Georgia, Atlanta)

Your Task

You are to write a short article (about half a page, with paragraphs, sentences, etc) explaining your business and what makes it successful. You should write this as if you are a journalist, not as the business owner.

Introduction: (A few details about your business, eg name, product, location.)

Performance: (How did you go in your business - Profitable? Reputation? Customer satisfaction?)

Is the business successful?
What did the owner (you) do to make your business successful?
What did the customers think of the business?
What entrepreneurial qualities have the owners shown in running this business?

Improvement: (What could you do to improve your performance in each area)

How could the owners improved their performance?
What could they do to be more profitable?

Example: Bragg brings the beans to Bellingen

A new coffee stand, Caffe Braggio, has made a big impact on the Bellingen 'bean scene', operating on the corner of Church Street, downtown Bellingen. The business specialises in quick service take away coffees for people travelling to work and school, being conveniently located next to the bus stop.

Performance

In just two short weeks Caffe Braggio has built an enviable reputation amongst coffee lovers in the region, selling out of coffee every day. The owner, Cameron Bragg, attributes the excellent performance of the business to... (you need to go on and discuss the details of your performance here)

This success was achieved as a result of… (you fill in the details of what made the difference in your business)

Improvement

Although the business has been successful, Mr Bragg still sees some obvious areas where improvements could be made. These include… (add your thoughts here about how to do better next time).

For budding entrepreneurs, Mr Bragg says the most important lesson is... (add your details...)

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