Customer Needs

Finding out what drives our customers

This infographic (see full poster here) shows the top ten mistake made by startups - and the number 1 mistake is?

Building something nobody wants!

We need to the problems our customers face so that we can design products that solve them. So we can build something that people actually want!

source: 100firsthits.com

Scenario 1

Milkshake Conundrum

These slides provide an example of how customer research through observations and interviews is used to inform business decisions.

In pairs, complete the questions on the second slide before moving on to review the rest of the material (and then re-do your answers to the questions). The questions are also listed here:

Describe a typical milkshake consumer.
What value does a milkshake offer these customers?
How might this value be increased?

Milkshake Conundrum

Scenario 2

Parents of Children with ADHD

You've been asked to design a product for parents of children with ADHD. You will do this in small groups and have only 7 minutes to come up with your product idea.

-- share with class

Once shared, you have five minutes to design the online advertisement for the product you've created. You need to include a headline, an image and the text of the advertisement.

-- share with class

ADHD

Children with ADHD may be hyperactive and unable control their impulses. Or they may have trouble paying attention. These behaviors interfere with school and home life.

(source: webmd.com)

Reflection

How confident are you that your product will sell?
What was hard about this activity? Why was it hard?
What would have made it easier?

Customer Interview

Listen to this real interview (first seven minutes) with a parent of children with ADHD... then re-do the activity with your new found information.

The activities on this page have been sourced from:

- MaRS Discovery District: https://www.marsdd.com/toolkit/

- TeachingEntrepreneurship: http://www.teachingentrepreneurship.org

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