Unique Value Proposition
Unique Value Proposition
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What is a UVP?
What is a UVP?
These slides provide an overview of the Unique Value Proposition.
A UVP must always be written from the perspective of the user and the benefit they receive from using your product.
It is not a statement of what the product is, but instead, a description of the benefit (or value) that usage of the product provides.
Your Task
Your Task
You will need to analyse a case study for a nominated company and prepare the unique value proposition using the template in the slides above.
There are five companies to choose from in the case study document:
- Netflix
- Uber
- Swiffer
- Spotify
- Lush
Handout - Business Models Case Studies.pdfMore Resources
More Resources
Seven of the best value propositions:
More Examples:
Another Definition:
- Also known as a unique selling proposition (USP), your UVP is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition. Your unique value proposition should appear prominently on your landing page and in every marketing campaign.
- https://unbounce.com/conversion-glossary/definition/unique-value-proposition/
How to create your UVP:
- Discover a blue ocean
- Find a category that has room to improve
- Use the side door strategy
- Bring your personality front and centre
- Don't try to appeal to everyone
- Combine things in new ways
Questions That Can Help You Find Your Unique Value Proposition
- What is my product or service?
- Can it solve or meet my customer’s need and expectation?
- How is it different from my competitors’ product and service?
- How do I present and offer it to my customer?
- How do I accomplish and deliver it to my customer?
- How do I relate and deal with my customer?
- What makes that connection unique or worthwhile?
- Am I offering my product or service to the right target audience or target customers?
A great summary of Value Propositions and how to generate them:
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