Classified
CLASSIFIED INFORMATION [Access restricted to ice14 members only]
Step 1: Evaluation of market opportunities and analysis
Results are:
One huge excel list with all the food Photography apps from Apple & Google
Excel list, calculations and analysis of the gathered information: market opportunities and analysis
Step 2: Strategic positioning based on user / customer analysis
Potential customers
Link to survey/calculations: Street Survey
Survey results: in the marketing plan and in the appendix
Food photography blogger/FoodSpootter
Link to survey/calculations: Blogger Survey
Link to survey/calculations: FoodSpotter Surve
Survey results: in the marketing plan and in the appendix
Step 3: Go-to-market strategy for scaling our solution through food app partnerships
App developers that we met on the Plug & Play Expo 2014
Rendor: http://rendor.co/
KptnCook: http://www.kptncook.com
App developers that could use the Dacuda 3D technology
This app developers show interest in 3D technology
KptnCook: http://www.kptncook.com
FoodFeedback: http://www.foodfeedback.com/
ThinDish: http://thindish.com/
We contacted the following app developers:
One answer of a company:
ThinDish
Many with no answers or they didn't found time in this six weeks we were at SCU:
Evernote Corporation
MedHelp
Visual Supply Company
Yelp, Inc
OpenTable
Foodspotting
Hipstamatic (Foodie SnapPak)
Thriving Media
Wanderspot, LLC
TwoGrand
Interview partner
Jason Lewis from ThinDish - Link to the interview meeting
The final result: Marketing plan
Link to: Marketing plan
Miscellaneous
Project plan
Link to the project plan
Presentation
Link to the presentation @SCU
Film
3D Around Dacuda Version 2.0
