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About this Guide:
About this Guide:
The following pages provide an overview of Levelset’s visual identity system, applicable to both print and online uses. Use it as your tool to determine what to do and not to do as you present/create material internally or externally.
The graphic system in this guide represents the identity of Levelset and should not be diluted through substitution or artistic mingling. No logos or brand identities that carry the name of Levelset may be created without adhering to the system outlined in this guide.
Logo
Logo
Our logo is the pillar of our brand and one of our most valuable assets. We must ensure proper usage.
This is our logo to be used for all screen work, including websites, software, banners and presentations.
If the wordmark is over a light background then logo (a) must be used. If the wordmark is over a dark background then logo (b) must be used.
Incorrect Logo Usage
Incorrect Logo Usage
DO NOT:
DO NOT:
• Change the color of the icon.
• Change the color of the icon.
• Remove core elements of the
design or attempt to redraw.
• Remove core elements of the
design or attempt to redraw.
• Rotate the icon.
• Rotate the icon.
• Stretch or distort the icon.
• Stretch or distort the icon.
Color Palette
Color Palette
When designing for web, mobile, collateral, and even slide decks, our color palettes is our representation of the Levelset brand. Using this color palette correctly helps our viewers and customers recognize us quickly.
You can copy from the sheet below and paste into your documents to automatically add the colors to the Custom section of the color picker.
Blue
Blue
All these blues can be used
for text and illustrations.
All these blues can be used
for text and illustrations.
#03053B #092053#00033B #000552#00066F#002090#00378E#2361BF#3D76CD#BAD0F0#D5E2F8#F2F6FF
Cyan
Cyan
Cyan #0086B7 is the “WOW” color and should be used in instances highlighting customer reviews and testimonials or to show a glowing review and If text is 18.7px bold or larger.
Cyan #0086B7 is the “WOW” color and should be used in instances highlighting customer reviews and testimonials or to show a glowing review and If text is 18.7px bold or larger.
#0086B7#07BCE5#34D8F1#6BECF9#AAF9FE#EDFFFF#F4FCFC
Steel
Steel
These are all text color. The grey color palette is for web, product, and to be used in illustrations sporadically.
These are all text color. The grey color palette is for web, product, and to be used in illustrations sporadically.
#0F1D2E
#23354B
#3A4D63
#4A6279
#5B7084
#A6B9C9
#BBCAD8
#DBE3EA
#F0F3F5
#F8F9FA
Green
Green
Green #02928D is green color is limited to call-to-action elements and If text is 18.7px bold or larger.
Green #02928D is green color is limited to call-to-action elements and If text is 18.7px bold or larger.
#02928D
#14A891
#30BF9B
#61D5BE
#A1EAE1
Purple
Purple
Purple #9F0A9F is to be used only for illustrations, never as a text or background.
Purple #9F0A9F is to be used only for illustrations, never as a text or background.
#560E5B
#6C0C72
#560E5B
#9F0A9F
Orange & Red
Orange & Red
Orange #FF5231 is to be used for error messages, and if text is 18.7px bold or larger.
Red #F74233 is to be used for error messages , and If text is 18.7px bold or larger or in illustrations.
Orange #FF5231 is to be used for error messages, and if text is 18.7px bold or larger.
Red #F74233 is to be used for error messages , and If text is 18.7px bold or larger or in illustrations.
Never use this color as a background.
Never use this color as a background.
#FF772A
#FF5231
#F74233
Yellow
Yellow
Yellow #FFCF4C is an accent color and should be used sporadically.
Yellow #FFCF4C is an accent color and should be used sporadically.
Never use this color as a background.
Never use this color as a background.
#FFCF4C
#FFDA72
#FFE496
Gradients
Gradients
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