Lead Generation

Pre-event call

Did you miss our Pre-Event Call ? Check out the call recording below

This session will focus on lead generation at Web Summit Qatar, with some helpful advice and details of the various options available to Partners.

Lead generation pre event call.mp4

What is a "lead"?

By definition, a business lead is a person who is interested in the product or service you sell/provide. Lead generation is the process of gaining the interest of potential customers in order to increase future sales.

What is Company Scanning Mode?

Company Scanning mode is a lead-scanning function that is controlled by the ticket manager. It can be enabled from the ticket managers dashboard for certain people within your organisation. All leads gathered by your chosen team members can be viewed in a single consolidated report.

Company Scanning Mode Benefits

Leads you scan using company scanning mode can be added to your company's mailing lists and more without breaching GDPR. As soon as a scanned attendee accepts your connection request, the connection becomes GDPR compliant.
When scanning in company mode, the attendee who has been scanned and accepted the connection request can be contacted by anyone within your organization. In contrast, when scanning as an individual, only the person who scanned should contact the attendee.
All leads gathered by your team can be viewed in a single consolidated report, which can be exported directly from the app at any time.

Why only grant access to those in my company?

Some Web Summit partners allocate some of their tickets to clients and their own partners. To avoid any GDPR breaches and give your clients potential visibility of your leads, it's important only to grant company scanning mode access to your team members who are focused on lead generation during the event. As a default, company scanning mode is turned off for each ticket on your dashboard.
If you have any VIP or Chairperson tickets included in your contract, it is possible to grant access to company scanning mode for these ticket types also.

How to activate company scanning mode for my team

The Ticket Manager has the ability to grant access to company mode scanning to each ticket assignee.
Access can be turned on or off at any point in time directly through your ticket dashboard (Image below for reference).
If a ticket holder has signed into the mobile app before company scanning mode has been turned on via your ticket dashboard, they will need to log out of the mobile app and log in again in order for company scanning mode to activate.

Company Scanning Mode Demo

(Available when switched on through your ticket dashboard)

Open the QR code scanner and toggle to switch between scanning as an individual or on behalf of your company. Attendees will receive connection requests once they are scanned. (Company scanning mode will open by default if the person has the feature enabled on the ticket level).

You can also add a note to follow up with the relevant information later. You'll see the note in the full report.

Your progress can be viewed in your company leads overview section. From here, you can also send yourself an email containing your leads list report. This file will contain attendees' information, as well as any notes you have added.

Attendee scanning mode - Available for all attendees

Company scanning mode -Available for team members when access is granted via your ticket dashboard

GDPR Message

Your leads dashboard

Your leads dashboard shows the total number of leads your company has made at the event.

Each indviduals leads dashboard will show a different number beside their profile picture, indicating the number of leads that individual has contirbuted towards the companies total.

Exporting your leads

On your leads dashboard you can send a full leads report to yourself via email at any time during or after the event.

Each individual with company scanning mode access will be able to access the full leads report

Lead source information

Alternative Lead Generation Options

Below are a number of other ways to generate leads during the event using the Web Summit Mobile App

Attendee scanning mode

This lead scanning function is availale to all attendees on the Web Summit app.

Once you scan an attendee they need to approve the scan on their app and they'll be added to your connections.

Your connections can be accessed from 'connections' in the main menu by clicking on your profile picture in the top left-hand corner of your app.

Company QR code

Each company profile on the Web Summit mobile app has a QR code that can be scanned to connect with that profile.

When an attendee scans the QR code they will be promoted to consent to sharing their information with that company.

QR code scans will appear in 'Leads' in the main menu.

Attending meetups

What is a meetup?

Meetups are a chance to meet new people and make new connections or generate leads in informal settings throughout Web Summit, both during the day on the show floor and across the city as part of Night Summit.

You can find the complete list of meetups on the app's main page. There are 80+ meetups happening during the course of the event with some examples listed below:

Health & wellness meetup
Middle East engineers meetup
USA meetup
Fintech startups meetup
Expat entrepreneurs in the Middle East meetup

During a meetup, you can use company scanning mode in the mobile app to generate leads on behalf of your company. You are welcome to join any meetup based on your company's target industries or communities by simply attending the time and location that is noted on the app.

Processing of Data

If partners use the Web Summit mobile app to scan attendees, it is the partner's responsibility to ensure the attendee has been informed that their data will be processed in accordance with the partner's privacy policy and that the attendee understands why their personal data is being processed and what will be shared with them.

What information is collected through a scan?

Name
Email
Job title
Company name
Industry
Location

Time scan was made (Company scanning mode)
Time scan was accepted (Company scanning mode)
Source of lead (Company scanning mode)
Team member who scanned the lead
Notes added

Get familiar with Web Summit Data Protection guidelines:

Data Protection guidelines

Zuant Lead Generation

Alternatively, partners can avail of various lead retrieval packages from our third-party supplier, Zuant, which offers a ‘lite, classic, and pro’ package. Zuant packages can come with additional features and benefits such as customizable questions, and a dashboard on their cloud platform where you can track leads by each user. You can find out more details about their packages here and the difference between their services below.

If your core objective at our event is lead generation with the option to add additional questions etc, we would advise speaking to the Zuant team about the packages they have available.

If you would like to speak with the Zuant team and learn more, please let your Partner Success Manager know and they can facilitate an introduction.

Comparing the Web Summit app and Zuant

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