RYLEE WILLIAMS
RYLEE WILLIAMS
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The Ugly Truth About Online Shopping
The Ugly Truth About Online Shopping
Research Question
How might we inspire individuals to make impactful choices to reduce their carbon footprint, particularly in the realm of online shopping.
Project Overview
This project highlights the issue that the rise of e-commerce, coupled with the societal hunger for convenience, has fueled the demand for fast shipping, exacerbating carbon emissions and environmental degradation, underscoring the pressing need to confront the sustainability implications of online shopping.
UI/UX / Climate Design / Storytelling
Audience/Users
Audience/Users
Young adults (20 and above) who are interested in learning more about how they can make eco-friendly changes in their lifestyle.
Process Overview
Process Overview
I began by researching areas of everyday lifestyles that are heavily contributing to climate change.
I found that scope 1, 2, and 3 emissions related to e-commerce operations amounted to 55,283 metric tons of CO2 gas emissions each year.
As I was researching, a problem that I ran in to was website usability. Numerous of the educational environmental websites had confusing layouts and often a poor balance between text and imagery.
I analyzed the EPA’s website and found that it would align closely with my goals for this project, so I decided to begin wireframing a website for the EPA that would be more functional.
I researched brand campaigns and how to film split screen videos.
I researched social media community involvement and investigated how other businesses were sharing their information.
Solution components
Solution components
I designed the following components as part of my solution:
I designed a new version of the EPA’s website that has better hierarchy, better usability, and highlights a blog post about the effect that online shopping has on the environment.
I filmed and produced a campaign commercial that would be intended to be posted on social media to spread awareness.
I created mock-ups for a way that the EPA could spread information about the negative effects that online shopping has on the environment, while engaging and interacting with their community.
Success Criteria
and My Solution
Success Criteria
and My Solution
After my design process, for my solution to be a success, I know it needs to:
Inform users about the negative effects that online shopping has on the environment.
Improve the EPA’s website usability.
Utilize videography and motion graphics to inspire and educate the audience about their carbon footprint.
Use existing EPA branding cohesively throughout my project.
Tell an engaging story about online shopping and the harmful effects on the environment.
DESIGN CRITERIA 1
DESIGN CRITERIA 1
Inform users about the negative effects that online shopping has on the environment.
Inform users about the negative effects that online shopping has on the environment.
This criteria was met through social media story posts that I designed for the EPA. The goal is that these would go live on the EPA’s Instagram story and the community could select what they think the correct answer is and then be presented information after making their selection.
DESIGN CRITERIA 2
DESIGN CRITERIA 2
Improve the EPA’s website usability.
Improve the EPA’s website usability.
This criteria was met by redesigning the layout of the landing page on the EPA’s website, as well as designing more functional blog posts. Numerous of the “blog” articles on the current EPA website provide an infographic or something that is difficult to understand, so I met my criteria by highlighting what two blog posts about the environmental affects of online shopping would look like.
DESIGN CRITERIA 3
DESIGN CRITERIA 3
Utilize videography and motion graphics to inspire and educate the audience about their carbon footprint
Utilize videography and motion graphics to inspire and educate the audience about their carbon footprint
This criteria was met by my campaign commercial utilizing storytelling through video and motion graphics to share information as well as inspire the audience about the topic.
DESIGN CRITERIA 4
DESIGN CRITERIA 4
Use existing EPA branding cohesively throughout my project.
Use existing EPA branding cohesively throughout my project.
I followed existing EPA branding throughout this project by utilizing their existing logos, color palettes, and styles of typefaces.
DESIGN CRITERIA 5
DESIGN CRITERIA 5
Tell an engaging story about online shopping and the harmful effects on the environment.
Tell an engaging story about online shopping and the harmful effects on the environment.
This criteria was met by my campaign commercial and social media posts. Both of these relate back to the viewer by either portraying choices that they make in their everyday lives, or providing an element that they can physically interact with.
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