LEAH NELSON
LEAH NELSON
Embedded Files
Gaia Aromatics
Gaia Aromatics
Research Question
How can a fragrance company motivate people to feel more positive about their aroma and their appearance by offering scents to suit their preferences?
Project Overview
I am always looking for perfume companies that allow others and myself to fully customize or even add in scents that fit for me and personal preferences. By designing a product/company that allows those to feel and look their best in an aroma made for their skin I wanted to make my company accessible to anyone wanting to learn more about fragrances that smell best on them and the choices they prefer all in one. By also encouraging using natural ingredients in the brand this is a way for those feel more healthy and confident and that they aren’t putting harsh chemicals on their skin just as other companies do.
Branding / Packaging Design / Service Design
Audience/Users
Audience/Users
My audience is young adults who prioritize natural ingredients or working professionals willing spend on luxury scents. Their values include sustainable practices, reducing waste, and choosing eco friendly products. My ideal audience is those looking to create scents they know they like but would like to venture out and learn more about what it means to create something that fits their natural aroma as well.
Process Overview
Process Overview
I researched existing solutions that allow others to create their own scents but they are already pre made.
I researched if people smell better in certain fragrances or smells and there isn’t one scent that works for everyone due to the chemicals in our own body.
I developed perfume box that is fit for everyone buying and the importance of what it means to create an aroma for themselves.
I researched several sites on scent quizzes and found they are very generic and don’t ask personal questions on what the user wants to feel like when they use a fragrance.
I developed several rounds of branding and product prototypes such as the perfume box and a trifold pamphlet that goes with the product and found its very useful to show more information about the benefits of each scent that was picked.
Solution components
Solution components
I designed the following components as part of my solution:
Gaia perfume bottle prototype
Social media mockup and website mockup
Brand and brand guide
Subscription box and perfume box with Trifold
Gaia scent gift bag combo with Lavender, Eucalyptus, Palo Santo and thank you note
Success Criteria
and My Solution
Success Criteria
and My Solution
After my design process, for my solution to be a success, I know it needs to:
Show my audience a helpful way to create an aroma fit for them
Help my users to find scents that belong together based off their favorited scents
Make my audience feel comfortable and confident in their own skin
Utilize nature elements and elevate clean/natural ingredients to show my target audience this brand follows their lifestyle and values
Value readability over aesthetic
DESIGN CRITERIA 1
DESIGN CRITERIA 1
Show my audience a helpful way to create an aroma fit for them.
Show my audience a helpful way to create an aroma fit for them.
Through the website, a quiz is created to ask users specific questions on how they want to feel and smell when creating a fragrance.
DESIGN CRITERIA 2
DESIGN CRITERIA 2
Help my users to find scents that belong together based off their favorited scents.
Help my users to find scents that belong together based off their favorited scents.
The awaken sample fragrance box and the Gaia create under customization is created for users to try scents they already like and mix and match to create the perfect scent components.
DESIGN CRITERIA 3
DESIGN CRITERIA 3
Make my audience feel comfortable and confident in their own skin.
Make my audience feel comfortable and confident in their own skin.
By creating the quiz, customizable perfume section and the sample collection this allows the users the confidence of their selection just so it is fit for them.
DESIGN CRITERIA 4
DESIGN CRITERIA 4
Utilize nature elements and elevate clean/natural ingredients to show my target audience this brand follows their lifestyle and values.
Utilize nature elements and elevate clean/natural ingredients to show my target audience this brand follows their lifestyle and values.
By creating elements through the branding which include the scents that are chosen it elevates the branding showing the art of nature and clean beauty.
DESIGN CRITERIA 5
DESIGN CRITERIA 5
Value readability over aesthetic.
Value readability over aesthetic.
Bigger headings and clear text is shown over the low opacity nature pattern elements to value readability.
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