CHLOE ETGEN
CHLOE ETGEN
Embedded Files
The Green House
The Green House
Research Question
How might we educate consumers to participate in homesteading activities so that they live a more sustainable lifestyle?
Project Overview
I am very passionate about homesteading and incorporating natural ingredients and materials into my life. I am always finding new ways to be more sustainable and creating awareness with a subscription box will encourage more people to be conscious about their lifestyles.
Branding / Service Design / Packaging Design
Audience/Users
Audience/Users
My audience is eco-consumers who want to learn about different categories of homesteading. My ideal users are people who want to try new hobbies that want to use sustainable materials and have less waste. They are people who want to add different sustainable practices into their home.
Process Overview
Process Overview
I researched existing subscription boxes that relate to sustainability, and other activities. They all have a singular category, but none have multiple categories of activities.
I researched different sustainable hobbies that people are starting to do. Such as making soy candles, knitting, stitching, and gardening.
I interviewed Courtney Moore, a VCD graduate, on their process of gardening, sourdough and knitting.
I developed a prototype of my physical box and my app to show to my classmates.
Solution components
Solution components
I designed the following components as part of my solution:
Brand Guide
Subscription Box
Package design
Mobile app/ Website
Social media campaign
Success Criteria
and My Solution
Success Criteria
and My Solution
After my design process, for my solution to be a success, I know it needs to:
Design needed to utilize a personal subscription box to encourage eco-consumers to incorporate sustainability and homesteading into their home.
Present a unique experience to understand homesteading and sustainability.
Make an artifact that was sustainable with compostable materials.
Show an alternative way to show a new hobby to eco-consumers without investing a lot of material waste.
Make an artifact that shows the importance of sourdough, and the tips and tricks to start it.
DESIGN CRITERIA 1
DESIGN CRITERIA 1
Design needed to utilize a subscription box to encourage eco-consumers to incorporate sustainability and homesteading into their home.
Design needed to utilize a subscription box to encourage eco-consumers to incorporate sustainability and homesteading into their home.
Different categories of subscription boxes were made to cater different homesteading activities made with sustainable materials.
DESIGN CRITERIA 2
DESIGN CRITERIA 2
Present a unique experience to understand homesteading and sustainability.
Present a unique experience to understand homesteading and sustainability.
The app was made to experience learning the new hobby without having to read the instructions. The interactive app included videos and a community to connect with.
DESIGN CRITERIA 3
DESIGN CRITERIA 3
Make an artifact that was sustainable with compostable materials.
Make an artifact that was sustainable with compostable materials.
The box was made from recycled material and is used as a compost box after use. The product design was made from recycled material and can be reusable.
DESIGN CRITERIA 4
DESIGN CRITERIA 4
Show an alternative way to show a new hobby to eco-consumers without investing a lot of material waste.
Show an alternative way to show a new hobby to eco-consumers without investing a lot of material waste.
The app shows a visual way of learning the instructions. The subscription box helps promote zero waste with pre-measured ingredients and materials.
DESIGN CRITERIA 5
DESIGN CRITERIA 5
Make an artifact that shows the importance of sourdough, and the tips and tricks to start it.
Make an artifact that shows the importance of sourdough, and the tips and tricks to start it.
The social media helps promote the importance of sourdough. The instruction card is how to start sourdough.
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