Alli Kraus

Selene

Research Question
How might we assist those facing menstruation issues to live with their cycles during all times of the month, log symptoms for easy reporting to their provider, become self-aware, and embrace womanhood holistically?

Project Overview
Selene is a multi-component service that enables users to achieve a lifestyle that holistically embraces womanhood. Selene promotes learning about each phase, engaging in activities that work in harmony with each phase, becoming more self-aware, logging symptoms to report to health providers, and connecting with others who identify similarly to the user.

Branding / UI/UX / Service Design

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Portfolio

allikraus4@gmail.com

Audience/Users

My audience is women who menstruate, but most particularly those that face some sort of period problem whether it be diagnosed or an outlying symptom or more, who want to learn what they can do to embrace the phases of their cycle through their lifestyle. My ideal users are curious and wanting to become more self-aware and view their cycles as a constant factor, not just when their period comes and goes. They are comfortable with technology, specifically apps, and willing to commit to using it daily. Some of my users may be young and just starting to menstruate, but others might be older. Other types of users may not have a female figure in their life who they can go to for these menstrual issues, or they may not know anyone who is going through the same period problems as them.

Process Overview

I investigated existing apps that aim to track periods. There are many solutions, but of those most of the useful features to embrace a lifestyle that considers all phases of your cycle require a monetary obligation.
I researched menstrual cycles, problems, and cycle-syncing to create a better understanding of what this service can look like.
I conducted a survey to analyze potential users’ menstrual experiences and their value of the apps that currently exist and potential components that my service will offer.
I analyzed current trends in the visual design of women’s health-related and menstrual related products. I wanted to understand how to brand this service modernly, appropriately, and most importantly uniquely that will stand out.
I researched goddess related to menstruation and femininity. This was to guide my brand name and development.
I developed several rounds of branding and product prototypes that I evaluated with my classmates and professors. I am also going to conduct user-testing for my products.

Journey Map
Mobile App (with tracking, summarizing, pen pal, and journaling features)
Journal (that will work as an extension of the app by scanning in entries and generating personalized prompts)
Subscription Box (personalized monthly with one product for each phase of their cycle)
Interactive In-Store Display (generic products to promote the app and subscription box and an educational tool for shoppers to learn about menstrual cycles)
Branding Guide

Success Criteria
and My Solution

Enable women to feel confident, knowledgeable, and in-control of their bodies to embrace integrating a holistic approach to their lifestyle that is in sync with their personal menstrual cycle.
Predict start of each of the 4 cycle phases, fertile times, upcoming mood changes, and upcoming physical symptoms and recognize menstrual cycle problems.
Improve user’s open conversation with their doctor and others about their menstrual cycle and the problems they are facing.
Increase visibility to those who do not menstruate such as men and young girls.
Value interaction and immense adaptation from existing apps and services that promotes a paradigm shift in how users view their menstrual cycles.

DESIGN CRITERIA 1

Enable women to feel confident, knowledgeable, and in-control of their bodies to embrace integrating a holistic approach to their lifestyle that is in sync with their personal menstrual cycle.

Selene provides users with personalized products to implement lifestyle changes that cater to a lifestyle embraces their phases through a subscription box or digital coupons. Within the app, users learn how the selected products are beneficial.

DESIGN CRITERIA 2

Predict start of each of the 4 cycle phases, fertile times, upcoming mood changes, and upcoming physical symptoms and recognize menstrual cycle problems.

The app is designed to educate users by learning their personal cycle trends and patterns and presenting this data in a positive, friendly, and motivating manner that is easily understood and informative.

DESIGN CRITERIA 3

Improve user’s open conversation with their doctor and others about their menstrual cycle and the problems they are facing.

The symptom summarizer assists users, especially those with period problems, to have more engaged conversations with their health providers. By generating a report of symptoms, users can more easily advocate for their health without having to remember a long list of symptoms.

DESIGN CRITERIA 4

Increase visibility to those who do not menstruate such as men and young girls.

The store display is meant to inform anyone shopping about menstrual cycles. The structure of being phase-by-phase shows that a cycle includes more than just having a period. The interactive rotary phone shares key information about each cycle and introduces the idea of how every phase is unique.

DESIGN CRITERIA 5

Value interaction and immense adaptation from existing apps and services that promotes a paradigm shift in how users view their menstrual cycles.

Menstrual cycles affect all areas of health and promotes that with certain features. Journaling is meant to assist self-esteem and self-care that is specifically catered to where the user is at in their personal cycle. The integration with a physical journal presents a unique experience. Conversing with others helps users connect with others going through similar experiences as them.

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