[6-8 BENCHMARKS]

BRANDS

toys, games, video, film, tv, etc that are memorable

  • Disney
  • Minecraft
  • Memes
  • Coloring Books
  • Pokemon
  • Legend of Zelda
  • Black Ops
  • Google
  • Xbox
  • Oreo
  • Nike
  • Doritos
  • Chrome
  • Netflix
  • Youtube
  • Snapchat
  • GoPro
  • Coke
  • Instagram
  • Emojis

AESTHETICS (EMOTION)

toys, games, video, film, tv, etc that are emotional

  • Disney
  • The girl I interviewed said her favorite item she owned was her ring that her grandma gave to her
  • Video games- Minecraft, role playing,
  • Hand held Technology

FUNCTION

toys, games, video, film, tv, etc that perform a social function like education, moral stories, etc.

  • Video Games
    • Increase self confidence
    • Improves hand-eye coordination
    • Encourages socializing with friends
    • Can foster potential interest in video game design
    • Increases creativity and problem solving
  • Disney- Usually has some kind of moral story to learn from
  • Google- Knowledge at the click of a button

FASHION FOR TEENS

  • Forever 21 (most popular)
  • H&M
  • Zara
  • Abercrombie & Fitch (but it is slowly becoming less popular)
  • American Eagle
  • Victorias Secert
  • Aerie
  • Brandy Melville
  • Nike
  • Michael Khors
  • According to this article 46% of teens said they would wear wearable technology, and of that 6% said they would only wear a smart watch, and 19% said they would only wear a fitness tracker.
  • This article talks about how fashion has changed in the past decade


How they describe their style:

  • Casual
  • Modern
  • Clean
  • Simplisitic
  • Athletic but casual

POPULAR GIFTS FOR TEENS

Article 1

Article 2

  • Pokemon Games
  • Emoji Pillows
  • DIY Kits that allow them to customize something (jewelry, shoes, etc)
  • Flash tattoos
  • Headphones
  • Minecraft games
  • Initial Monograms

STUDENT SURVEY

  • Filled out by Luke (11 years old, 6th grade) & Kaylynn (11 years old, 6th grade)

TV SHOWS

  • Popular TV shows according to this article:
    • Pretty Little Liars
    • Teenwolf
    • The Fosters
    • The Vampire Diaries
    • Drake and Josh
    • Awkward
    • Spongebob
    • They may not like these TV shows, but they are memorable for this age group

POPULAR APPS

  • Streaming Apps
    • Netflix
    • Youtube
    • Spotify
    • Hulu
  • Social Media
    • Snapchat (very popular)
    • Twitter
    • Instagram
    • Musical.ly
    • Tumblr
  • Other
    • Amazon
    • Google

UNPOPULAR APPS

  • Google +
  • Facebook
  • Whisper
  • Yahoo!

MIDDLE SCHOOLERS AND CELL PHONES

  • On average they are getting their first phone at age 11
  • On average teens spend 11 hours a day looking at different screens (TV, Cellphone, Computer, etc)
  • Popular phones are iPhone 5S, the iPhone 6, and the Samsung Galaxy S5


TECHNOLGY IN THE CLASSROOM

  • Example in real life:
    • A Middle School in Maine has all of its students use laptops. The article "In Maine A Laptop for Every Student" shows the benefits of using a laptop in school. The benefits include:
    • Getting students ready for the work world
    • Same opportunity
    • Understanding the material better
    • Higher Attendence

I'm sure these can be benefits to the smart watch we are trying to design

OTHER ARTICLES