[3-5 Benchmarks]
[3-5 Benchmarks]
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BRAND
BRAND
toys, games, video, film, tv, etc that are memorable
toys, games, video, film, tv, etc that are memorable
- Lego
- Nintendo
- Star Wars
- Marvel
- Minecraft
- Nerf
- Disney
- Pokemon
- American Girl
- Hasbro
- Transformers
AESTHETIC (EMOTION)
AESTHETIC (EMOTION)
toys, games, video, film, tv, etc that are emotional
toys, games, video, film, tv, etc that are emotional
- Lego
- Giga Pets
- Nintendo
- Disney
- Hatchimals
FUNCTION
FUNCTION
toys, games, video, film, tv, etc that perform a social function like education, moral stories, etc.
toys, games, video, film, tv, etc that perform a social function like education, moral stories, etc.
- Lego
- Mindflex
- Hexbug
- Hatchimals
- Airhogs
CHILDREN & TECHNOLOGY
CHILDREN & TECHNOLOGY
- Children are being given their first cellphone earlier than previous generations.
- Parents are trying to find the perfect age to give their child technology and most sources point to the age of 14.
- Despite being given tech at a young age, most children are becoming quick masters of it.
At this age range, many children's toys involve interaction with robots. (examples: Hatchimals, Airhog, Hexbug)
Age Range Fashion
Age Range Fashion
- Crazy 8
- Aeropostale
- Justice
- Target
- Children's Place
- Gymboree
(^ SUMMARY OF FASHION TRENDS)
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