Upwork Review: Is It Worth Your Time in 2025?

Upwork is one of the largest and most well-known freelancing platforms in the world, connecting businesses and individuals with remote professionals across a wide range of industries. Whether you're a writer, designer, developer, or virtual assistant, chances are there's a project for you somewhere on Upwork. But does the platform really live up to its hype? And is it suitable for new freelancers, especially those from countries with limited freelance infrastructure?

In this article, we explore the pros and cons of working on Upwork—using both research and firsthand experience—to help you determine if it’s the right platform for your freelance career.

What Is Upwork?

Upwork is a global freelance marketplace where clients post jobs and freelancers bid on those jobs. The platform covers a vast array of categories including:

• Writing & Translation

• Graphic Design & Multimedia

• Programming & Tech

• Customer Support

• Admin Support

• Data Entry

• Marketing & Sales

• Finance & Accounting

Freelancers can work hourly or on a fixed-price basis, depending on the terms of the contract. The platform also offers a built-in work diary, payment protection, and dispute resolution tools.

Getting Started: Profiles and Proposals

To get started on Upwork, freelancers must create a detailed profile highlighting their skills, experience, portfolio, and hourly rate. Once approved, they can begin applying for jobs using what Upwork calls "Connects"—a form of bidding currency.

In the experience shared by one freelancer, setting up the profile and applying for jobs seemed straightforward at first. However, difficulties quickly arose due to Upwork’s competitive landscape.

Connects: A Barrier for Beginners?

One major drawback many freelancers highlight is the use of Connects. Freelancers need Connects to submit proposals for jobs. While a few Connects are given for free each month, most users end up needing to purchase them. This can become a frustrating cycle—especially if proposals aren't being viewed.

“I spent money to buy Connects out of my own pocket,” shared one freelancer. “None of the clients viewed my proposals, and Upwork doesn't refund the Connects if your proposal is ignored. It's a complete waste.”

High Competition and Low Visibility

Another common issue is the oversaturation of freelancers on the platform. Especially for entry-level or generic services like resume writing, transcription, or data entry, the competition is fierce. Thousands of freelancers may be applying for the same job, and unless your profile stands out—or you're already top-rated—chances of being seen by clients are slim.

In one instance, the freelancer managed to land a single $30 job for redesigning a CV. While the job did result in a 5-star review and a small tip, it was the only paid project over an extended period. Despite several proposals sent afterward, none were viewed.

“I think I'm done with this app,” they said. “If you’re offering basic services, it’s not even worth the time.”

When Upwork Does Work

Despite the hurdles, some freelancers do find success on Upwork—particularly those offering niche, high-demand, or technical skills like software development, legal consulting, or advanced design. These services attract higher-paying clients and face less saturated competition.

Moreover, the 5-star review received by the freelancer above could help boost visibility and credibility for future projects—if they choose to remain on the platform.

Tips for Succeeding on Upwork

For those who still want to give Upwork a try, here are some practical tips:

• Niche Down: Avoid overly competitive categories like general writing or design. Specialize in a specific skill.

• Optimize Your Profile: A strong profile with a professional photo, tailored title, and detailed descriptions can improve your chances.

• Start Low, Build Trust: It might help to charge a low rate initially to land your first few gigs and collect reviews.

• Be Selective: Don’t waste Connects on vague or suspicious job posts.

• Look for Local Opportunities: Projects aimed at your geographic region may have fewer competitors.

Final Thoughts

Upwork has the potential to be a powerful platform for freelancers, but it’s not ideal for everyone. Newcomers—especially those offering entry-level or oversupplied services—may struggle to gain traction. The paid Connects system adds an additional barrier, making it a risk for those not yet established.

Still, with the right skills, persistence, and a bit of luck, it’s possible to carve out a space on Upwork. Just be prepared to put in the work—and know when to walk away if it’s not working for you.