India Water Purifier Market Investment Opportunities and Growth 2032

According to Fortune Business Insights, The India water purifier market size was valued at USD 2.19 billion in 2024. The market is expected to grow from USD 2.54 billion in 2025 to USD 7.72 billion by 2032 at a CAGR of 17.2% during the forecast period.

The India water purifier market is witnessing rapid growth, driven by increasing awareness of waterborne diseases, rising health consciousness, and the need for safe drinking water. With urbanization accelerating and groundwater contamination becoming a concern, water purifiers have become a necessity in Indian households and institutions. The growing urban population, coupled with increasing disposable income, is fostering strong demand for technologically advanced purification systems across urban and semi-urban regions.

Water purifiers are devices designed to remove impurities from water, making it safe for drinking and household use. These systems utilize various filtration technologies—such as reverse osmosis (RO), ultraviolet (UV), and others—to eliminate contaminants. Based on the type of filter used, water purifiers are categorized into different types. They not only improve the taste of water but also provide multiple health benefits by ensuring it is clean and safe for consumption. Widely used in residential, light commercial, and commercial settings, the rising need for clean water coupled with increasing awareness around health and hygiene is significantly boosting the demand for water purifiers.

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LIST OF KEY PLAYERS PROFILED

• Eureka Forbes Ltd. (India)

• Kent RO Systems Ltd. (India)

• Livpure Smart Homes Pvt Ltd. (India)

• TATA Chemicals Limited (India)

• Franke Faber India Private Limited (India)

• Havells India Limited (India)

• Brita GmbH (Germany)

• A.O. Smith Corporation (U.S.)

• Unilever PLC (U.K.)

• Panasonic Corporation (Japan)

• LG Electronics (South Korea)

• 3M (U.S.)

Key Market Drivers

1. Rising Health Awareness
   Consumers are more aware of waterborne illnesses like cholera, typhoid, and diarrhea, pushing demand for purification systems that ensure safe drinking water.

2. Government Initiatives and Regulations
   Government schemes like ‘Jal Jeevan Mission’ and increased investment in rural water supply infrastructure are further boosting market penetration.

3. Technological Advancements
   Innovations in RO (Reverse Osmosis), UV (Ultraviolet), and UF (Ultrafiltration) technologies have led to smarter, more efficient, and IoT-integrated water purifiers that appeal to modern consumers.

4. Growing Demand in Rural Areas
   As rural India continues to face water quality issues, the need for affordable and efficient purifiers is rising, supported by government and NGO outreach programs.

Market Segmentation

By Technology:

• RO Purifiers

• UV Purifiers

• Gravity-Based Purifiers

• Multi-Stage Purifiers (RO+UV+UF)

By End-User:

• Residential

• Commercial (Schools, Offices, Hospitals, etc.)

• Industrial

By Sales Channel:

• Offline Retail

• Online (E-commerce platforms like Amazon, Flipkart)

Regional Insights

• Urban Areas: Leading in adoption due to greater awareness and affordability.

• Tier II & III Cities: Fastest-growing segment owing to rising income levels.

• Rural India: Emerging market with growing opportunities due to water contamination issues and increasing government focus.

Challenges

• High Maintenance Costs of advanced RO purifiers.

• Lack of Awareness in rural and remote areas.

• Water Wastage in RO Systems, which has led to regulatory scrutiny.

Future Outlook (2025–2032)

The India water purifier market is poised for robust growth, fueled by:

• Expansion into rural markets.

• Emergence of eco-friendly and zero-waste technologies.

• Increased adoption of smart water purifiers with IoT and app connectivity.

The India water purifier market is undergoing a transformation as health concerns, technological advancements, and government initiatives converge. With increasing consumer demand and innovation, the market is set to grow significantly through 2032, playing a vital role in improving public health across the country.

The rise in water-borne diseases caused by pathogens such as bacteria, viruses, protozoa, algae, and parasitic worms has intensified public concern over health and hygiene. Drinking water contaminated with these microorganisms can lead to serious illnesses, including diarrhea, cholera, typhoid, and lead poisoning. According to the World Health Organization (WHO), approximately 1.5 million deaths occur globally each year due to water-related diseases, highlighting the urgent need for access to safe and purified drinking water.

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KEY INDUSTRY DEVELOPMENTS

• July 2024 - A.O. Smith Corporation signed an agreement for the acquisition of Pureit from Unilever for approximately  USD 120 million in cash. The acquisition is expected to be completed by the end of 2024.

• July 2022 - Brita GmbH selected sustainable Styrenics solutions - Terluran ECO, Styrolution PS ECO, and NAS ECO materials for its water filter jugs’ portfolio. The move is expected to enable the company to reduce its carbon footprint significantly.