Salesforce Brand Guideline
The primary logo is the single most recognisable symbol of Salesforce brand. One of the most important ways you can help maintain the integrity of the brand is using the logo correctly and consistently.
The logo is made up of six circles. They come together to create a cloud, which represents the origin of Salesforce.
3 Key Takeaways
Our logo should always be used in Salesforce Blue.
Our logo should not be altered in anyway.
If you're a third party, please note that our logo should not take a position of priority over your logo.
Guidelines
Clear Space
Everyone likes a little personal space. Our logo does too. Make sure it can breathe by reserving clear space equal to the height and width of the "sales" on all sides.
Minimum Size
Don't make people squint. In digital applications, our logo should be at least 40 pixels wide. In print, it should be at least 0.75 inches (2 centimeters) wide.
Color
Use the following color formulas to ensure our Salesforce Blue is consistently gorgeous across digital and print applications.
R13 G157 B218
Web #0d9dda
C85 M19 Y0 K0
Pantone 299
Things to Avoid
Don't use the blue cloud symbol as an illustrative design element.
Don't alter the brand logotype inside the cloud symbol.
Don't use the logo as part of a sentence.
Don't lock up the brand logo with other words or logos.
Don't use an outline of the logo or use the logo as a letter.
Ouch! Don't squeeze or stretch the primary brand logo.
Don't alter the shape of the blue cloud logo.
Don't use the white or reverse version of the logo unless approved by the Brand Design team.
Don't use the logo as a place for copy.
Don’t use the blue cloud symbol without the word Salesforce. Our logo should always be used as a logo and not as a mark.
Logo Placement
Landing Pages
The Salesforce Logo is intended for use on landing pages. Kindly ensure that the logo is consistently positioned on the left side of the page. Please note that the Mastercard Foundation logo should also be maintained on the right side of the landing page