ALX Global 2023

B2C Ad Copy

The B2C Ad Copy consists of compelling and persuasive text that aims to promote ALX Global as a leading brand offering cutting-edge tech programs for aspiring leaders.

It captures the essence of our programs and emphasises the competitive edge they provide.

Campaign Ads

The B2C Campaign Ads are designed to showcase the benefits and unique selling points of ALX Global's tech programs.

They effectively communicate the value proposition and evoke interest and engagement from the target audience.

Campaign Background Image

The Campaign Background Images are high-quality visuals that serve as the backdrop for our campaign materials.

These images align with the ALX Global brand identity and evoke the desired emotions and aspirations associated with our programs. They enhance the visual appeal and overall impact of our campaign.

Landing Page Copy

The Landing Page Copy is strategically crafted to captivate visitors and convey the key value propositions of our tech programs. It highlights the benefits, outcomes, and unique features of our offerings, compelling visitors to take action and engage further with ALX Global.

Brand Activation Strategy

Planned initiatives and activities to create brand awareness, foster connections, and establish ALX Global as a tech education leader.

Social Media Strategy

A systematic plan to leverage social media platforms, engage the target audience, and build a strong online presence for ALX Global.

Brand Colours

Primary Colours

Our Primary colours help consumers to quickly identify the brand. This is the core colour of the brand. Commonly incorporated into the background of creative assets.

Midnight Blue | HEX #002B56 | RGB 0, 43, 86

Secondary Colours

Secondary colours highlight and compliment the primary colour or colours.

Venice Blue | HEX #98C1D9 | RGB 152, 193, 217

Saffron | HEX #3DAC94 | RGB 61, 172, 148

Burnt Sienna | HEX #EE6C4D | RGB 238, 108, 77

Pizza | HEX #DDA617 | RGB 221, 166, 23

ALX Global Logo

PNG Logo

SVG Logo

Big Idea

Empowering Tomorrow's Tech Leaders Today

Brand Positioning

ALX Global is an industry-leading tech training provider, leveraging partnerships with tech industry leaders and a deep understanding of market demand to prepare individuals for the future of work.

With a comprehensive, cutting-edge, and in-demand course selection and a unique peer-learning approach, ALX Global equips learners with both the hard skills and the professional network necessary for success in the tech industry.

Brand Attributes

Innovative
Empowering
Forward-thinking
Collaborative
Accessible

Brand Pillars

Comprehensive, in-demand tech training
Real-world, practical application
Collaborative learning and strong professional network
Accessible education with flexible payment options

Language

❌ Tech Education

✅ Tech Training

Reasons to Believe (RTBs)

ALX Global has over 19 years of experience in the field of education, with a robust footprint in the tech industry.
Our graduates secure jobs with top tech companies like Amazon Web Services, Google, Meta, Alibaba, Twitter, and Microsoft.
We champion a peer-learning approach, backed by research showing greater success when learning alongside peers.
80,000 ALX Global graduates since 2021 showcasing their extensive reach and impact.
With an 85% 6-month employment rate for ALX graduates, job placement is practically guaranteed.
An impressive 93% graduate satisfaction score emphasizes the quality and efficacy of their programs.
ALX Global is addressing the global demand for 85 million tech professionals by 2030.
A leading tech training provider, ALX Global is accelerating the careers of young Africans in the digital economy.
Our partnerships with tech industry leaders allow us to stay ahead of the curve and ensure our courses reflect real-world demand.
Being part of the African Leadership International, ALX Global is connected to an innovative ecosystem with a 17-year record of successfully producing and placing competitive talent.
All ALX learners gain access to the prestigious tech talent community, The ROOM, forming lifelong professional relationships.
ALX Global provides an unrivaled learning journey, with proven methods to develop well-rounded tech professionals who are positioned to drive innovation.
ALX programs are rigorous and demand-driven, preparing work-ready professionals for Industry 4.0.
Exclusive access to The ROOM community offers ALX students career acceleration opportunities and the chance to network with global industry leaders.

Tone of Voice

Empowering and Inspirational: ALX Global motivates learners to reach their full potential and make a difference in the tech landscape
Future-Oriented and Visionary: ALX Global talks about the future, about possibilities, and about the transformative power of tech education
Community-focused and Inclusive: ALX Global emphasizes the importance of peer learning, collaboration, and building a global tech community
Clear and Conversational: ALX Global communicates in an approachable and friendly manner, making tech education accessible to all

Audience Demographics

Audience 1: Young Adults (18-24)

Geographical Locations

Europe (UK, Poland, Jordan, Germany)
Asia (India, Australia, Singapore)
Latin America (Mexico, Brazil, Argentina)

Education Level

High school graduates or current university students. Some may be just starting their higher education journey or contemplating which field to specialise in.

Psychographics

These digital natives are comfortable navigating online platforms. They value self-actualization, peer opinions, and are potentially at early career stage or contemplating a career direction.

They likely appreciate authenticity, relatability, and brands that contribute positively to society.

Sub-Audiences and their Key Purchase Drivers

Study Starters:

Key purchase drivers include personal development, acquiring knowledge and skills for future career prospects, and the accessibility and affordability of education.

Career Explorers:

Driven by career guidance, flexibility in choosing a career path, and access to success stories and networking opportunities.

Job Starters:

Purchase drivers are practical skill enhancement, industry-relevant knowledge, job placement assistance, and a strong alumni network.

Credibility Seekers:

Driven by social proof, positive testimonials, the credibility and reputation of the brand, and successful alumni.

Aspiration Chasers:

Key drivers include the opportunity to pursue aspirational careers, personalized learning pathways, mentorship opportunities, and growth potential.

Global Connectors:

Driven by the opportunity for global connectivity and exposure, diversity and inclusion, and partnerships with international institutions.

Audience 2: Parents of Young Adults (36-60)

Geographical Segmentation

Europe (UK, Poland, Jordan, Germany), Asia (India, Australia, Singapore), Latin America (Mexico, Brazil, Argentina)

Educational Segmentation

Generally have completed higher education (university degree, vocational training, etc.), with a strong emphasis on their children's education.

Psychographic Segmentation

Comfortable with digital technologies and likely to be in a stable stage of their career.

They are financially prepared to support their child's education, value long-term benefits and security, and appreciate transparency and credibility.

Sub-Audiences and Key Purchase Decision Drivers

Education Advocates - Parents who value quality education and are ready to support their child's educational journey.
Key Drivers - Credibility and reputation of the institution, long-term benefits of the program, positive testimonials, and a proven track record.
Global Gateways - Parents who wish to provide their children with global experiences and mobility.
Key Drivers - Opportunities for global exposure and learning, a diverse and inclusive environment, partnerships with foreign institutions.
Trust Seekers - Parents who value transparency, credibility, and a proven track record.
Key Drivers - Transparent communication, strong reputation, assurance of their child's safety, and well-being.

Audience 3: Older Learners (25-40)

Geographical Segmentation

Europe (UK, Poland, Jordan, Germany), Asia (India, Australia, Singapore), Latin America (Mexico, Brazil, Argentina)

Educational Segmentation

Typically have completed higher education such as a university degree or vocational training. They may be considering further education to advance their career or switch fields.

Psychographic Segmentation

Comfortable with digital technology, they are at mid-career stage and might be seeking to pivot or progress.

Likely financially stable and capable of investing in self-improvement. Value professional growth, lifelong learning, and adaptability in the face of a changing job market.

Sub-Audiences and Key Purchase Decision Drivers

Career Navigators - Individuals considering a career change or transition.
- Key Drivers: Flexibility of learning, practical applicability of the program, opportunities for career transition and industry-relevant curriculum.
Skill Seekers - Older learners looking to upskill for career progression.
- Key Drivers: Upskilling opportunities, practical and industry-relevant content, recognition of the certification in the industry, opportunities for career advancement.
Global Pioneers - Individuals interested in tapping into global opportunities and mobility.
- Key Drivers: Opportunities for global networking, exposure to international markets and practices, collaborations with foreign institutions.
Industry Upgraders - Individuals in rapidly changing industries who need to upgrade their skills regularly to stay competitive
- Key Drivers: Keeping up with industry trends, acquiring latest skills, staying competitive in the job market, industry expert faculties.

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