ALX Tech Campaign

Milestone-led learning defines our unique approach to online training. It is not self-guided or learning at “your own pace.” There are very specific milestones learners must complete in specific timeframes. This ensures they do not fall behind in their overall coursework.

Future-first content – We talk about the “digital future”
Community – When we talk about our community, we are always highlighting how active, vibrant, and innovative it is.
In-person and online community infrastructure.
On-going career support

A key USP of joining ALX is that your journey does not end after graduation. The support is continuous and ongoing with many different offers to support your career journey.
Upon graduation, learners can apply to be part of The Fellowship to help launch and grow their career.

Programmes to suit your needs

Ex. Shorter programmes for upskilling and longer programmes dedicated to re-skilling

Tech Lite is specifically meant to be shorter durations and focused on upskilling learners

Programme USPs

Front-End Developer

Built for total beginners, but also suitable for people already working in tech

This programme can add to the knowledge you already have, which is a great way to upskill
It can also serve as a first-step to switching careers, which is a great way to re-skill

Short-term and part-time

A less demanding yet comprehensive introduction

Project-based learning dealing with customer-facing aspect of coding and the part of websites and applications that users see and interact with.

Back-End Developer

Built for total beginners, but also suitable for people already working in tech

This programme can add to the knowledge you already have, which is a great way to upskill
It can also serve as a first-step to switching careers, which is a great way to re-skill

Short-term and part-time

A less demanding yet comprehensive introduction

Project-based learning dealing with server-side of programming the parts of websites and applications that users don’t generally see, like data storage and security.

Back-End Developer

Built for total beginners, but also suitable for people already working in tech

This programme can add to the knowledge you already have, which is a great way to upskill
It can also serve as a first-step to switching careers, which is a great way to re-skill

Short-term and part-time

A less demanding yet comprehensive introduction

Project-based learning dealing with server-side of programming the parts of websites and applications that users don’t generally see, like data storage and security.

Data Analytics

Suitable for people already working in tech

Transferable skills that can be used in any industry

Data is everywhere. The desire to analyse it is present in every industry. The skills you learn in this programme will serve as a great addition to the knowledge you already have, or can serve as the basis for an entirely new career.

Course designed in partnership with ExploreAI.

AWS Cloud Computing

Prepares you to work in a multitude of industries

AWS is one of the most-used cloud services platforms in the world. By learning cloud computing, you can be equipped with skills that will land you in a career just about anywhere.

Certificate issued by Amazon Web Services

Data Science

Intensive, 13-month programme (long and thorough) built for data pros and total beginners alike.
Relevant content that replicates the real world with practical applications.
Prepare learners for entry-level roles in data science and related fields by equipping them with essential skills.
Ensure learners are capable of working with unstructured datasets to extract meaningful insights.
Offer expert mentorship and a supportive learning environment for successful completion.

AI Career Essentials (AICE)

Upgrade your soft skills in professional settings
Learn about how to use AI tools to become a more efficient professional
Designed for people who are seeking work and those who want to improve themselves in their jobs
Fully sponsored, no administration fee
Part time, short programme only 6 weeks long

Campaign Approach

Due to the nature of our audience, emphasis will be on a strong narrative around what the customer will be committing too. Taking a collection add approach, we envision this campaign to be playful, quick and to the point.

We propose to run a combination of Brand and local campaign, taking an e-commerce funnel approach with platform specific content for experimentation. Encouraging local teams to drive a programme specific campaign where Global Brand will take a consolidated brand approach.

Digitally lead
- Visual evolution to bring us closer to tech
- Quick, snappy content approach
- Sales strategy, rather than engagement strategy
- Supported through tactical and testimonial content
- Greater emphasis on expertise
Short form heavy
No press push

Audience Profiles

Audience Explained

Audience #1: The Topper Upper

Aged 27-29, he lives in the heart of a bustling metro city in Africa and is well-employed in the tech sector, with a degree and additional certifications. He aims to build on his already solid knowledge base to improve his career prospects.

His ≅$2,000 monthly salary is stretched thin by expenses like his children’s education and transport. He aspires for recognition as a top-tier UX/UI/Design/Coding professional and envisions a more prosperous future for his family, ensuring they can always afford what they need.

Audience #1: The Juggler

Aged 25-27, she stays with an older sibling in a bustling metro city in Africa, gets around using taxis and Ubers, and loves hanging out at hip and happening places. Holding a BCom/BA, she manages multiple jobs, from part-time office work to a side gig like selling cosmetics or managing an Insta page, earning ≅$900 per month.

Passionate about topping up her studies, she aims to enhance her skills and possibly start her own business. She seeks recognition for her abilities and dreams of being able to fund the lifestyle she wants.

Audience #1: The Stretched Employee

Aged 27-29, she lives on the outskirts of a bustling metro city in Africa and commutes into work, armed with a BCom/BA and the goal of progressing or upskilling in her career so she can build a better future for herself and her family. Her ≅$1,200 monthly salary doesn’t stretch far.

She needs new skills to progress, so studies at night or looks for ways to balance studies around her work, which can be a juggle. She is motivated by career advancement and financial growth.

Course Overviews - To be uploaded

Video Collateral

Intro & Outro Boards

Video Dimensions

Reel: 1080 x 1920
Square: 1080 x 1080

1_SQUARE 2.mp4

The value of our Programmes Videos

Video Dimensions

16x9
Reel: 1080 x 1920
Square: 1080 x 1080

Values Video_SQUARE.mp4

Programme Videos

Access the working files HERE

AI Career Essentials_1.mp4

These videos serve as a window into the incredible world of our programmes. They are more than just introductions; they're a pathway to inspiration and insight.

Our core purpose is to empower learners, the future leaders, to make an informed choice, one that's inspired by the exceptional journey ALX offers.

These videos reveal the heart and soul of our programmes, showcasing not just what prospective learners will learn, but the transformative experience that awaits.

When they see these videos through the eyes of our mentors, they'll witness a dedicated team of experts who are committed to their growth. We want them to know that here at ALX, their learning experience is our top priority.