Logo

The ALG logo represents the full identity of the brand - including the name of the group. The identity is a powerful mark evoking the culture of the brand and has a specific relationship with the brand’s name.

The identity typography has been carefully chosen for its modern yet refined, highly legible style, which has been further enhanced by the use of upper case. 

The ALG identity with the group’s name should be regarded as the primary identity and should be used in the majority of digital and printed collateral. This will include stationery, business cards, advertising and digital and online communications.