ALX Quick Access

About ALX

Brand Guidelines

Logo

Font

Graphic Elements

Pictorial Marks

Brand Colours

Mastercard Foundation - ALX Partnership Logo

Photography

Course Overviews - To be Updated

Design Backgrounds

Digital Collateral

Social Media Collateral

Video Collateral

Print Collateral

About ALX

ALX is a career accelerator that seeks to up-skill young Africans by giving them the opportunity to prepare, launch, and grow their careers and enter a space of impact and significance. ALX offers in-demand programmes in digital transformation, business intelligence and support, and entrepreneurship.

Together with our partners - Holberton, Amazon Web Services, Udacity, The Mastercard Foundation, and The ROOM, ALX is offering sustainable and tangible career development and growth opportunities to the next generation of entrepreneurs, business leaders, and technology innovators in Africa and beyond.

Brand Guidelines

Brand Guidelines 4.0

Logo

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Font

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Graphic Elements

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Pictorial Marks

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Brand Colours

Primary Colours

Berkeley Blue | HEX #002B56 | RGB 0,43,86 | CMYK 100,50,0,66 | HSL 210,100%,16.9%

Spring Green | HEX #05F283 | RGB 5,242,131 | CMYK 98,0,46,5 | HSL 151.9,96%,48.4%

Blue (NCS) | HEX #028ECA | RGB 2,142,202 | CMYK 99,30,0,21 | HSL 198.1,98%,39.8%

White | HEX #ffffffff | RGB 255,255,255 | CMYK 0,0,0,0 | HSL 0,0%,100%

Secondary Colours

Electric Blue | HEX #27DEF2 | RGB 39,222,242 | CMYK 84,8,0,5 | HSL 185.6,88.6%,55.1%

Iris | HEX #5648b7 | RGB 86,72,183 | CMYK 53,61,0,28 | HSL 247.5,44.1%,50.2%

Tomato | HEX #FF5347 | RGB 255,83,71 | CMYK 0,67,72,0 | HSL 4.2,100%,63.9%

Gold | HEX #FBD437 | RGB 251,212,55 | CMYK 48.1,96.1%,60% | HSL 0,16,78,2

Mastercard Foundation - ALX Partnership Logo

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Photography

Photography should ideally exude a sense of naturalness within its environment, avoiding excessive color correction or image processing. Portraits should steer clear of stiffness or artificial staging, aiming instead to convey the subject's vibrant personality. In both individual and background photography, authenticity should shine through, along with a positive and confident outlook towards learning, growth, and achievement.

The visuals should convey a sense of purpose and anticipation for a better future. Images should capture young individuals striving diligently and achieving success through our programmes. Additionally, it would be beneficial to include images of students sharing joy with their peers, expressing pride in their accomplishments. Photos depicting students engaged in learning activities can also be considered.